EMC Presentation at the CDO Forum, Europe

1 © Copyright 2015 EMC Corporation. All rights reserved.

PLANNING FOR A DIGITAL FUTURE DRIVING YOUR BUSINESS LEVERAGING DATA, ANALYTICS & APPS


SEBASTIAN DARRINGTON DIRECTOR, BIG DATA AND ANALYTICS SOLUTIONS, EMEA @THESTORAGECHAP

3 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY 3 © Copyright 2015 EMC Corporation. All rights reserved.



THERE ARE THREE TYPES OF COMPANY




Company 2003 Value (in Billions)

Amazon $23.90

Apple $8.90

Facebook Not yet founded

Google Private, four years old

Pandora Private, three years old

Netflix $1.5

Total $34.30

SOURCE: CODE HALOS

2013 Value (in Billions)

$180.20

$515.40

$132.00

$355.20

$6.00

$21.70

$1,210.50

Industrial Model Competitor

Borders

Nokia

MySpace

Yahoo

HMV

Blockbuster

Total


$1.78

$87.50

$0.58

$29.60

$1.35

$4.00

$124.71


Bankrupt

$30.30

$0.04

$37.50

Bankrupt

Bankrupt

$67.84


AGILITY CAPABILITY

VISION


10 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY

ANALYTICS DATA

AGILE APPS

TRANSFORMATION




BIG DATA

ANALYTICALLY PREPARED DATA

PREDICTIVE MODELS

PREDICTIONS

PRESCRIPTIONS

SUGGESTED FUTURE ACTIONS

VALU

E

DATA TRANSFORMATIONS

VALUE CHAIN OF TRANSFORMATIONS

REALTIME



REALTIME

ANALYTICS DATA



ORGANIZATIONS MUST REDEFINE TO AVOID DISRUPTION



Only 30% can act in real time

50% are

experiencing data overload

49% Do not

know how MANY STRUGGLE WITH CAPITALISING ON DATA


Only 24%

are very good at turning data

into useful information


FIVE COMMON MYTHS OF DATA ANALYTICS


YOU KNOW WHAT YOU WANT TO DO



CUSTOMER ANALYTICS 360 VIEW OF THE CUSTOMER

OPERATIONAL ANALYTICS ANALYSE, PREDICT, OPTIMISE

FRAUD & COMPLIANCE ANALYTICS ANTICIPATE, PREVENT, COMPLY

DATA DRIVEN PRODUCTS & SERVICES NEW REVENUE, COMPETITIVE EDGE, LOYALTY


HEALTHCARE ANALYTICS PREVENTION, REALTIME MONITORING



DATA STORED

DATA OPERATIONALISED

0.5% IS BEING OPERATIONALISED 0.5% IS BEING ANALYSED 3% OF DATA BEING PREPARED FOR ANALYSIS



WE WILL USE EXISTING PLATFORMS. RIGHT?




Customer Sentiment

Analysis One Portion

Ingredients •  One Distribution of Hadoop

•  One Realtime Analytics Engine

•  Several Data Sources

•  One Infrastructure Platform

•  Many Cooks

Instructions

Mix all components together

in a bowl for instant customer

satisfaction.







THREE STEPS TO SUCCESS



THE BUSINESS DATA LAKE PLATFORM DATA & ANALYTICS CATALOG

(THIRD PARTY APPLICATIONS)

HADOOP

OPEN DATA PLATFORM

PIVOTAL BIG DATA SUITE

ADVANCED ANALYTICS

DATA PROCESSING

APPS AT SCALE GREENPLUM DATABASE HAWQ

PIVOTAL HD SPARK SPRING XD

DATA SERVICES MANAGEMENT

ANALYTICS TOOLBOX

REDIS

RABBITMQ

GEMFIRE

BDS ON PIVOTAL

DATA MANAGER

DATA GOVERNOR

INGEST

INDEX & SEARCH

POLICY MGMT

SECURITY & ACCESS CONTROL

VIRTUALIZATION PIVOTAL CLOUD FOUNDRY

EMC II STORAGE DATA LAKE FOUNDATION: ISILON | ECS

VCE VBLOCK | XTREMIO


ENGINEERED TO DELIVER BUSINESS OUTCOMES

DATA & ANALYTICS CATALOG

(THIRD PARTY APPLICATIONS)

HADOOP

OPEN DATA PLATFORM

PIVOTAL BIG DATA SUITE

ADVANCED ANALYTICS

DATA PROCESSING

APPS AT SCALE GREENPLUM DATABASE HAWQ

PIVOTAL HD SPARK SPRING XD

DATA SERVICES MANAGEMENT

ANALYTICS TOOLBOX

REDIS

RABBITMQ

GEMFIRE

BDS ON PIVOTAL

DATA MANAGER

DATA GOVERNOR

INGEST

INDEX & SEARCH

POLICY MGMT

SECURITY & ACCESS CONTROL

VIRTUALIZATION PIVOTAL CLOUD FOUNDRY

EMC II STORAGE DATA LAKE FOUNDATION: ISILON | ECS

VCE VBLOCK | XTREMIO

eDRA 90/90/2

REALTIME INTEL.

SMART CITY

CHURN MODELLING

EDW / ETL OFFLOAD

INTERNET OF THINGS

INCREASE SALES REDUCE COST MINIMISE RISK

PREDICTIVE MAINTENANCE

SECURITY ANALYTICS

PRODUCT RECOMMED

RISK ASSESSMENT

PREVENT READMISSION

IN-MEMORY ANALYTICS

HUGE SCALE DATA

TOOLKITS AND TECHNLOGY EXTENSIONS

MACHINE LEARNING

ENGINEERED PLATFORMS


THE PATH TO SUCCESS IS PAVED WITH MISTAKES


AND CATERED TO

INFORMATION GENERATION DEMANDS

FOCUSED PURPOSEFUL COMPANY- WIDE

IT’S NOT TOO LATE

TRANSFORMATION MUST BE



EMC Presentation at the CDO Forum, Europe

Data & Analytics