1 Copyright 2011 EMC Corporation. All rights reserved. EMC and Microsoft Alliance Overview Accelerating to the Cloud and Aligning Big Data Strategies Name Title Date
Feb 25, 2016
1© Copyright 2011 EMC Corporation. All rights reserved.
EMC and Microsoft Alliance OverviewAccelerating to the Cloud and Aligning Big Data StrategiesNameTitleDate
2© Copyright 2011 EMC Corporation. All rights reserved.
Microsoft Environments Are Increasing In Complexity Physical Infrastructures Are Too Static To Address This Complexity
Different Microsoft
applications
Choices of on-
premise or hosted services
Multiple software versions
Challenges
Increasing Workloads Apps, Users and Data
Management Complexity
Increasing Cost and IT Inefficiency
Increasing App Availability and Recovery
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Three Phase Journey To The Private Cloud
IT PRODUCTIONLower Cost
BUSINESS PRODUCTIONImprove Quality of Service
IT AS A SERVICEImprove Agility
Phase 1IT-Owned Applications
Phase 2Mission-Critical Applications
Phase 3Run IT as a Business
% V
irtua
lized
SimplicityEfficiencyProtection
ScalabilityContinuitySecurity
StandardizationAutomation
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Virtual Infrastructure Effect For Microsoft
BETTER QUALITY OF SERVICE
EFFICIENCY
LOWER COST
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EMC and Microsoft
Tiered/UnifiedStorage
Backup, Recovery, Archiving
BusinessContinuity
ContentManagement Security
VirtualInfrastructure
Microsoft
EMC
Desktop Server Enterprise Platform
LOB Applications
Most compelling infrastructure solutionsto store, protect, and virtualize
Microsoft information
EMC and MicrosoftHelping you accelerate to
the Private Cloud
Services
Most compelling platform to create, share, and use
information
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EMC and Microsoft: A Unique Alliance
• EMC/MS shared view of importance of information• 16+ year, continually expanding partnership• Broad and deep partnership across products and
services• Joint sharing of intellectual property• EMC participates in Microsoft Technology Adopter
Programs (TAPs) and Rapid Deployment Programs (RDP)
• EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP)
• Significant internal deployments of each other’s technology
• Thousands of joint customers• CEO-sponsored worldwide go-to-market alliance• Quarterly executive reviews
16+ Microsoft Gold/Silver Competencies21x Time Partner of Year2,700+ consultants worldwideCooperative Support AgreementEquipment in Redmond labsLeading Microsoft consultancies
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Award Winning Leadership and Certification
21 time Partner of the Year
• Recognized by Microsoft• Demonstrated a superior
level of expertise • Focused on delivering
significant customer value
The Value of Microsoft Gold Certification
Leadership• Expertise to optimize the use
of Microsoft tools and solutions.
• Improved customer satisfaction with superior Microsoft support
• Enhanced efficiency• Accelerated and predictable
project deployments
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Why EMC Consulting For Microsoft?Experience Proven deployment experience that speeds implementation and minimizes risk
• Hundreds of SharePoint engagements• Over one million Exchange users migrated• Hundreds of thousands of desktop deployments• Hundreds of innovative user experience and enterprise search designs• Tested and documented Proven Solutions and best practices to reduce TCO
Talent Thought leaders with elite certifications provide in-depth expertise and insight
• Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM
• Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards
Partner RelationshipsComprehensive alliances leverage the leadership and innovation of complimentary organizations
• Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV• Microsoft Gold Certified Partner with 16 Competencies• 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award• Participant in Microsoft Technology Adopter Programs (TAPS)
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EMC Microsoft Global SolutionsFocusing On Best Practices For Journey To The Cloud
Virtualization
Tiered/ Unified Storage
Backup and Recovery
Business Continuity
Management
SecurityContent
Management / Archiving
• Private Cloud solutions and support for VMware and Windows Server Hyper-V
• Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP)
• End to end process automation/integration with native Microsoft tools
• Consistent, simplified data protection across Microsoft applications
• Integration with Microsoft System Center and support for PowerShell
• RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange
• Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva
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EMC/Microsoft Alignment Areas
Joint AllianceManagement
Activities
Engineeringroadmapalliance
Productqualification
Customerservices
Solutiondevelopment
Professionalservices
Customerengagement
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EMC Today and Future Focus Areas with Microsoft
1. Microsoft Hyper-V and Management- Deepen EMC storage integration with Microsoft System Center- Develop Microsoft “Fast Track” validated reference architectures
2. Exchange Server- EMC Proven solutions for Exchange 2010 (VMAX, VNX, Virtualization)- Exchange 15 planning and readiness (expected release 2H2012)
3. Enterprise SQL Server- Enterprise scalable SQL Server with EMC Flash and storage tiering- Develop Microsoft “Fast Track” validated DW reference architectures
4. Advanced Collaboration with SharePoint- EMC Proven Solutions (scalability, backup and recovery)
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Overview – Engineering and Technology integration efforts• EMC Engineering alignment in Redmond
• Dedicated EMC resources working directly with Microsoft product groups• Outputs: whitepapers, best practices, value-added alignment with current
Microsoft products
• EMC Product Groups• EMC Product management resources• Outputs: EMC product roadmap alignment and readiness with new Microsoft
products
• EMC Proven Solutions• EMC Proven Solutions team (Microsoft solutions lead, lab resources, marketing)• Outputs: Tested business scenarios, pre-sales implementation guidance/tools,
training/readiness
• Strategic Technical Integration• Senior EMC and Microsoft technology experts• Outputs: strategic platform alignment with view towards next 18months
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EMC Support for Microsoft Virtualization
Technology Integration and Extensions for:
Storage Management and Optimization
Backup and Recovery
Business Continuity
Proven Solutions Application IntegrationSQL, SharePoint, Exchange, VDI
EMC Consulting Services Expertise
Gold Certified Partner for Microsoft Virtualization
Breadth of Service Offerings
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Maximize Existing Management ProcessesIntegrated And Automated Management • Integration with
Microsoft System Center
• Maximize ease of use for existing Microsoft environments
• Utilize existing tools and knowledge
• Manage physical and virtual infrastructure from single console
– Planning – Deployment– Optimization
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EMC Integration with Microsoft System Center and Hyper-V
Microsoft System Center
• SCOM Storage Visualization– EMC Management Packs for VNX, VMAX– Storage Visualization through System
Center– Health Reporting on SAN objects
• EMC PRO Pack for VMM– Detect when space is low on volume– Present administrator with option to
migrate VMs to larger volume• System Center Orchestrator
– Ability to provide workflow between System Center components
– Examples: New storage volumes, add host to volumes
– Customize Integration Packs
Microsoft Windows Server 2008 R2 Hyper-V
• Storage Management and Optimization
– PowerPath Virtual Edition– EMC Storage Integrator– Powershell Toolkit Storage Provisioning
• Backup and Recovery– Hyper-V Parent & Child Protection– Application Protection
• Business Continuity– Local & Remote Replication– Support for Clusters & CSVs– Storage Federation
• Proven Solutions Application Integration
– SQL, SharePoint, Exchange, VDI
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Automating EMC Storage FunctionsEMC has created PowerShell commands to automate storage functions such as..
• Create new storage volumes• Create and assign LUNs• Provide server access to LUNs• Create snapshots• Remove volumes, LUNs, snaps
Enabling simplified management:• Rapid deployment of large scale
storage and virtual machines• Automation of snapshots for VM
deployment• Ability for end users to request new
VM images while automating storage resources
Leveraging The Microsoft Tools You Know…
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Ready for Mission Critical SQL ServerTiered Storage
With EMC FAST Cache applications run twice as fast, with 80% less tuningReduced costs: 38% in acquisition & 45% in power/coolingIncreased CPU utilization: from 60% to 70% (case 1) and from 73% to 95% (case 2)
High AvailabilityFailover clustering with VMAX SRDF/CE can drive local site RTO in 41-45 seconds, and remote site RTO as low as 1 min 37 sec
Next generation backup/recovery solutions85% reduction in back up storage utilization and drastically reduced backup times (4 days to 10 hours!)
Proven scalability and PerformanceDocumentum on SQL Server 2008 set ECM performance benchmarks
Advanced Data Warehouse and Business Intelligence SkillsInnovative Services like BI for Infrastructure
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SQL Server 2008 R2• Data Warehousing – Fast Track and Parallel Data Warehouse
• EMC is a Fast Track and PDW partner• Deep EMC investments in Microsoft labs and MTC roll-out• EMC Consulting services engagement with Dell and Bull
• Bundles to compete with Exadata• Pre-configured HW configurations including Dell, potentially Cisco• Multiple workload support (DW and OLTP)
• SQL Alignment – 4 Pillars• Business Intelligence: EMC Services Accelerator approach• Data Warehousing: EMC Services and pre-tested storage• Oracle migrations: EMC Consulting, Safe Passage program• Mission-Critical SQL Server
• EMC Fully Automated Storage Tiering (FAST) integration
• SQL Server 12 (Denali) Launch Partner
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Mission-critical Performance: Microsoft SQL Server and EMC Flash Drives and EMC storage tiering
Flash storage test results:• Response times up to 10x that of traditional
storage• Delivers up to 30x more IOs than standard
disks• Reduces energy requirements by up to 38%• No moving parts for high reliability
Storage tiering test results:• 2-8x application performance improvement• Up to 80% lower storage costs and less
energy
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Exchange Server 2010• Exchange 2010 Tested Solutions Program
• New MS program providing implementation guidance for E2010• Focus on testing physical and virtual Exchange configurations• EMC engaged with Cisco and Dell – Hyper-V based scenarios
• Synchronous API integration• Exchange provided API to enable 3rd party replication with E2010 • EMC first partner to develop solutions around API
• Exchange Solution Reviewed Program (ESRP) v3.0• Next version of MS program to test E2010 scenarios with storage • EMC has led storage vendors in ESRP entries in prior versions
• Continuing conversations• TCO analysis - EMC Storage Calculator• SourceOne archiving positioning• Monthly engineering calls
23© Copyright 2011 EMC Corporation. All rights reserved.
Optimizing Microsoft Exchange
Exchange Recovery Complex and time consuming
Exchange ManagementMultiples tools, dependant on IT for storage
Balancing costs with meeting SLAsReduce cost and deliver on service levels
• Point in time recovery −No need to go back hours and then roll
forward• Autonomy
−Recovery without engaging storage admin• Simple drag and drop
−Recovery of a message, mailbox, server, or site
• Single Tool−For replicas and recovery for all MS
apps• Simple storage provisioning
−Provision your own storage quickly
• Exchange virtualization−Minimize HW costs, simplify
management, and deliver higher service levels
• Consulting Services−To help you transition to a virtualized
Exchange environment
Your challenges… EMC Delivers…
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EMC Consulting ServicesStrategize • Advise • Architect • Implement • Upgrade • Manage • Support
End-to-End Capabilities for Microsoft SharePoint
Virtual Infrastructure
Tiered/Unified Storage
Backup, Recovery, Archive
Business Continuity
Content ManagementInformationGovernance
Security
EMC helps you successfully plan, design, deploy, upgrade and manage SharePoint
EMC Information Infrastructure
25© Copyright 2011 EMC Corporation. All rights reserved.
“EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,”
Brian Garrett Vice President
ESG Lab, Enterprise Strategy Group
2x
91% Reduction in storage rack space
92% Savings in energy requirements
69% Reduction in overall TCO over 5 year period
Increase in storage utilization
Microsoft adCenterThe Impact Of Consolidation And EMC Infrastructure
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• 21x Time Partner of Year• 16+ Gold and Silver Microsoft
Competencies• 2,700+ consultants worldwide• Cooperative Support Agreement• Joint Use of Technology• CEO Sponsored GTM Agreement• Equipment in Numerous Redmond labs
27© Copyright 2011 EMC Corporation. All rights reserved.
Top 5 Reasons Why EMC for Microsoft
1) EMC and Microsoft have been engaged as strategic partners for over 16 years
2) EMC has over 300 published technical solutions and another 100 data sheets on Microsoft technologies
3) EMC is one of Microsoft’s Top Strategic Alliances
4) EMC has Hundreds of Microsoft Certified Professionals (MCPs)
5) Microsoft is one of EMC’s Top 5 customers with over 400 Unified Storage and 40 Symmetrix installed worldwide
28© Copyright 2011 EMC Corporation. All rights reserved.
Getting Started with EMC
Transformation
Strategize • Advise • Architect • Implement • Manage • Support
Cloud
Tiered / Unified Storage
Virtual Infrastructu
re Managemen
t
Backup, Recovery ,
ArchiveBusiness
ContinuityTrust
Governance Security
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THANK YOU
30© Copyright 2010 EMC Corporation. All rights reserved.
EMC Consulting consistently earns recognition from clients andindustry peers.
Ranked #1 in the US by Microsoft in number of technology deployments for 2009
Recognized for over twenty regional and global partner of the year awards, including:
2009 Global Partner of the Year Winner for Notes to SharePoint Transitions2006 and 2008 Global Partner of the Year Winner for Business Process Integration2005 and 2006 Global Partner of the Year Winner for Information Worker / Collaboration Solutions 2009 Global Digital Agency of the Year Finalist2009 Notes Transition Partner of the Year2009 Global Partner of the Year Finalist for Custom Development 2009 FAST forward Enterprise Search Innovation Award
Selected for participation in TAPs/RDPs for:MOSS 2007, SharePoint 2010, Office 2007 & 2010, Exchange 2007 & 2010, Window 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Azure, FAST.
31© Copyright 2011 EMC Corporation. All rights reserved.
Virtualizing ExchangeSherWeb
Situation• Software-as-a-Service (SaaS) Leader • 70,000+ Exchange Mailboxes• Needed to provide increased service levels
to customersSupport Microsoft Exchange 2010 mailbox
capacities up to 25 gigabytesMaintain superior levels of performance and
availability
• Cost pressure
Solution• EMC CLARiiON CX4 Networked Storage• EMC CLARiiON Virtual Provisioning• EMC Navisphere• EMC PowerPath
Business Benefits• EMC Virtual
Provisioning Helped Increase Competitive Advantage in Exchange Hosting Market
• 94% Less Storage Infrastructure
• Increased Storage Utilization by 20%
• Deploy New Virtual Servers In Hours vs. Weeks
• 50% Savings In Power And Cooling
KPIs
Consolidation
server virtualization
Powerand cooling
Time in hrs/secs
32© Copyright 2011 EMC Corporation. All rights reserved.
Consolidate and Virtualize ApplicationsIsle Of Man Government
Situation• Embarked on IT transformation to deliver
efficient, customer led delivery of public services
• Needed to improve service levels and performance in a cost efficient manner
Solution• Consolidate all critical applications in a
single shared virtual cloud environment• EMC VPLEX Metro• EMC Celerra Flash Drives• EMC Celerra NS-120 and Celerra NS-480• EMC Centera File Archiver
Business Benefits• Increased
performance by eight times
• Improved storage utilization
• Data recovery for key applications – 60 seconds or less
• 15% decrease in operating costs
• Synchronized realtime data relocation for virtual machines environments
• SAN capacity has tripled
KPIs
Performance8x
Consolidation
Save money
Availability
33© Copyright 2011 EMC Corporation. All rights reserved.
Consolidating SQL ServerMicrosoft adCenter
Situation• Needed to create a massively scalable
foundation for Microsoft adCenter Business Intelligence (BI) platform
• Massive data growth due to Yahoo! integration
• Users require performance• Business and IT need to lower costs
Solution• Consolidated BI platform/application and IT
infrastructure that provides capacity on demand
• EMC VMAX • Virtual Provisioning• EMC Consulting Services
Business Benefits• 92% savings in
energy requirements
• 91% reduction in storage rack space
• 69% reduction in total cost of storage over 5 years
• Increased storage utilization to 70%
KPIs
Consolidation
Save money
Simplified
Business Intelligence