Embrace your work, learning and leisure in midlife Introducing … · 2019. 3. 19. · Embrace your work, learning and leisure in midlife Career, parenting and private life. You have

Copyright© 2018 Nikkei Business Publications,Inc. All rights reserved.

Embrace your work, learning and leisure in midlife

IntroducingNikkei ARIA

Web medium for working women in their 40s and 50s

Embrace your work, learning and leisure in midlife

Career, parenting and private life. You have worked hard to push yourself forward. Now, you are standing at the halfway point of your life. The whole scenery around you is so free and wide as far as your eyes can see.

Let’s sing your own song again.Let’s meet your new learning and career.

To have a dream is not a privilege of young people.The beautiful melody of your life is about to begin. This is the song that you can sing now after all those years.

Nikkei ARIA supports and praises your “work, learning and leisure”.

S a c h i k o H a b u

E d i t o r - i n - c h i e f

N i k k e i A R I A

1

H e r e c o m e s t h e “ A R I A g e n e r a t i o n ” !

I n the era of 100 -year l i fe , an increas ing number of women in the i r 40s and 50s

have profess iona l career

M-curve labor

force participation

Career or family

Quit working after giving birth

Shift to part-time work

• Motherhood myth

• Lack of child daycare centers

• Long working hours

More people

taking childcare

leave

Childcare in dual

income household

Paternity leave

• Double income

• Workstyle reform

• Diversity

Era of 100-year l i fe

100-year life

More female

executives

• Need to secure labor force

• Changes in social

welfare

• Retirement at 70

2013 2019Nikkei DUAL

first publishedNikkei ARIA

first published

M-curve disappeared and 40+ working women increased My life is still at the halfway

point. How do I spend my

time now?

2


N e w g e n e r a t i o n o f w o m e n i n t h e i r 4 0 s a n d 5 0 s , w h o h a v e n o t b e e n c o v e r e d i n m e d i a b e f o r e

Working women in their 40s and 50s.

They have pursued professional career for over 20 years,

while gaining rich experience and discerning eyes. They

have positive attitude towards career, learning and

leisure, with money and time to spend for themselves as

well as decision-making ability.

Such women are rapidly increasing in Japan nowadays.

Wo m e n i n A R I A g e n e r a t i o n a r e “ m a t u r e ” b u t y o u n g i n m i n d , f i n a n c i a l l y s t a b l e a n d a c t i v e .

They are the most powerful group of women who have <Money + Decision-making ability + Time> !

Career (annual household income of 10-15 million)

Decision-making ability (Senior executives and business leaders)

Enough time (Still at the halfway point of life)

3


4Survey on awareness and information needs of working women in their 30s and 40s (conducted by Nikkei BP/Nikkei BP Consulting) n=7153 people

Spend time and money

on hobby, lessons and

learning

Strong preference on choosing what to buy.

No compromise to cheap prices.

Value

What they spend money and time on

Strong interest in career, recurrent education and fulfillment of spending time for oneself

0％ 10％ 20％ 30％ 40％ 50％ 60％

新しい情報はいち早く知りたい

ソーシャルメディアに実名で投稿することに抵抗はない

女性は子どもができても仕事を続けたほうがよい

自分のライフスタイルにこだわって商品を選ぶ

家族の幸せのために努力は惜しまない

普段の生活にストレスを感じている

子どもために自分の生き方を犠牲にするのは仕方がないことだ

仕事よりも家庭生活を優先したい

とにかく安くて経済的なものを買う

0％ 10％ 20％ 30％ 40％ 50％

自分の勉強（資格取得や仕事のための勉強な…

投資信託

株式・証券投資

タブレット型情報端末（iPadなど）

海外旅行

自分の趣味や習い事

預貯金

パソコン

子どもの衣服

I want to keep updated with latest news

I don’t hesitate to post comments under my real name on SNS

Women should not quit their jobs even after having a baby

I choose products matching with my preference in lifestyle

I devote myself for my family’s happiness

I feel stressed in my daily life

There is no way but sacrificing my lifestyle for children

I place more priority on family life than my career

I buy cheap-priced and economical products by any means

Studying for self development (preparing for qualification exams, brushing up business skills, etc.)

Investment trust

Investment in stocks and securities

Tablets (iPad, etc.)

Traveling overseas

Hobby and lessonSave money in banks

Computer

Children’s clothes

[ N i k k e i A R I A ] ( 1 ) F o c u s o n F o u r M a j o r I n t e r e s t s

Career

development

Shift to the 100-year life

Keywords

Senior management

Entrepreneurship

Job change

NPO

Outside Director

Migrating to overseas or suburbs

Recurrent

education

Occasional

concerns

New way to spend

time for oneself

Strong motivation for “recurrent education”

Necessary know-how and solutions

Consumption habits of financially stable women

Keywords

Sense of FreedomGraduate school

MBA

Adult learning

Studying overseas

Foreign language skills

Qualification

Keywords

Money for the latter half of life

Women’s health

Sickness of a family member

Elderly care

Keywords

Weekend Travel

Fashion

Hobby Gourmet

Meeting new people

Beauty

5

[ N i k k e i A R I A ] ( 2 ) P r o v i d e i n f o r m a t i o n f o r r e a d e r s i n s i x t y p e s o f l i f e s t y l e

◼ Consider the relationship of a married couple without a “child”

Case study on new types of married couples! ◼ How far should I poke my nose into the future

path of my child? From finding a job to getting married…Teach yourself how to stay away from your child, and more

◼ Story of a family and its pet animal

First-class hotels that you can go with your pet

Comfortable leisure experience

◼ When I stopped receiving “fertility treatment”Reportage of a couple who survived it together

◼ Calculate the total amount backwards! Consider the amount of pension you will get in the future

“Winning asset management schedule for ARIA generation”

◼ Do you have the right insurance plan? Insurance policies suitable/not suitable for single women, and more

◼ Ideal life-shifters who quit company jobs in their 40s and achieved their dream life!

◼ Graceful marriage of the middle-aged“Three unsaid rules” of finding a partner in your 40s

and more

40 ’ s

◼ What should you expect? Simulation of your life when you take care of your elderly parent in a suburb or a city.

◼ Sign of menopause comes all of the sudden…Down-to-earth questions and answers with your senior ARIA women

50 ’ s

◼ Female executives will tell you the truthHow to survive in male-dominated organizations and how to take distance from them

◼ You don’t know about this and you are taking the lead!?

Easy tutorial on economics “How to make the most of

financial statements of other companies”

MANAGER

6

S I N GL E

MOM

D I NK S

[ N i k k e i A R I A ] ( 3 ) F u l l c o v e r a g e f r o m l e a r n i n g t o e n t e r t a i n m e n t

Stories covering a wide range of

useful information featuring career,

learning, leisure, money, beauty,

health and personal relationship

Special feature

Useful information for daily life and future planning.

Enjoyable educational content released everyday, available in text, visual and audio formats

Le sso n

Movie is an easy-to-understand way of communication!

Check these movie clips featuring interviews and beauty topics whenever you have time to spare!

M o v i e

This is a viral site for registered members only, where participants can read and ask honest opinions that “you cannot find anywhere else”!

L o u n ge

Our members-only premium seminars invite well-known specialists as instructors to speak on issues, for providing quality learning experience in real-life!

S e m i n a r

Read!

S e e !

Learn!

Participate in live event!

Exchange information!

7

Aiming to achieve 150,000 registered members by 2022!

8Projections based on the FY2016 Labour Force Survey

by Statistics Bureau, Ministry of Internal Affairs and

Communications

* The number of registered membership is a projection after three years

from launching the Nikkei ARIA website.

H i g h i n c o m e & Q u a l i t y - m i n d e d

A R I A g e n e ra t i o n

3.7 mil l ion people

S i n g l e

463,000 people

Of the total Nikkei ARIA generation of 3.7 million people, our target is one million quality-minded readers. We aim to achieve 150,000 registered members by 2022!

D I N K S 927,000 people

D u a l - i n c o m e f a m i l y2.318

mil l ionpeople

AdvertisingConcept

Native advertising: Creating your content in Nikkei ARIA style for attracting readers!

10

Create your campaign content matching with the tone and manner used for Nikkei ARIA regular

articles.

Promote your content in the way that users can feel affinity and trust.

• User attribute report

Age, annual income, industry, and so on

Actively attract traffic from external sources

Diverse campaigns

AD

Featuring a celebrity

• PV/UU/page clicks

• SNS engagement ratio

• Evaluation chart

Full report

Meetup

Trial

Sampling

Exhibition

Seminar

N a t i v e a d v e r t i s i n g : A t t r a c t i n g t r a f f i c t o y o u r s i t e

11

Ad space Vehicle Device Ad location Ad period and frequency

(1) Newly Arrived Nikkei ARIA PC/SP Homepage and various newly-arrived feeds One post per news release

(2) doors Selection Nikkei ARIA PC/SP All pages excluding certain pages Displayed in rotation during the sponsored period

(3) Rectangle Nikkei ARIA PC/SP All pages excluding certain pages Displayed in rotation during the sponsored period

(4) In-feed Nikkei ARIA PC/SP All pages excluding certain pages Displayed in rotation during the sponsored period

(5) Text ad Nikkei ARIA PC/SP All pages excluding certain pages Displayed in rotation during the sponsored period

(6) Nikkei ARIA e-mail Nikkei ARIA e-magazine ― Email magazine in-feed Four times during the sponsored period

(7) Nikkei Group media upon request NIKKEI STYLE, Nikkei xwoman PC/SP Mainly in-feed advertising section One week upon request during the sponsored period

(8) Facebook posts Facebook ― Nikkei ARIA Facebook page One post per news release

(9) Twitter posts Twitter ― Nikkei ARIA Twitter account feed One post per news release

⑥

⑦

⑧,

⑨①

②

<What is native advertising?>

●Using the same system for posting articles from Nikkei ARIA and Nikkei ARIA, your content is delivered exactly in the same design, tone and manner

used for our regular editorial content. Your ad content will be promoted more naturally in the way that readers can feel affinity and trust.

Same as our editorial content, the newly arrived section (1) and official SNS (8 and 9) will also support attracting readers to your content. [Native advertising page]

③～⑤

N a t i v e a d v e r t i s i n g : S p e c i a l p l a n “ A n n u a l P a r t n e r s h i p ”

W i t h t h i s p r o g r a m , y o u c a n c o m m u n i c a t e w i t h N i k k e i A R I A r e a d e r s a l l t h e t i m e

t h r o u g h s e r i a l c o n t e n t s , a d v e r t i s i n g c a m p a i g n s a n d l i v e e v e n t s .

Branding through long-term communication,

Service development capitalizing on product trials and questionnaires,

CSR promotion campaign as a company which supports diversity,

Planning services for the Nikkei ARIA generation among your customers, and more

We customize your campaign focusing on what you want to achieve

Brand survey

as preliminary analysis

Attract readers with native ad reflecting the survey results

Promote understanding on your product

through seminars Catch up with

customers’ request at the meetup event

Feeding back to your product

Campaign example

12

13

N a t i v e A d v e r t i s i n g : R a t e P l a n

■Native advertising<Fees>One time: JPY 2.3 million (Ad insertion fee: JPY1.8 million/one time

Three times:

Six times：JPY5.2 million (Ad insertion fee: JPY4.2 million/three times

JPY9.8 million (Ad insertion fee: JPY7.8 million/six times

Production fee: JPY500,000/one time)

Production fee: JPY1 million/three times)

Production fee: JPY2 million/six times)

*The above production fee includes the costs of interviews, writing and photography. Additional fees may be charged for featuring a

celebrity and interviews requiring travels.

◆Fee for secondary use in magazine advertorial: JPY1.5 million (Ad insertion fee: JPY1.2 million + Production fee: JPY300,000

）

■Secondary use of content for your corporate website (Data delivery including texts, photos, and illustrations) for one year<Fee> From 50% of the production fee *Additional fees may be charged for featuring a celebrity.

■Live event cost (Example: Inviting three to five pairs of people) *The number of participants upon request

・Invite participation through Nikkei ARIA e-magazine content

・Management of participants

・ Nikkei BP’s meeting room is planned as a venue. *Additional fees may be charged for other venues.

<Fee> From JPY800,000 (Price depends on the number of participants)

■Questionnaire/SurveyPrice may vary depending on the number of items in questionnaire, the number of survey responses and the choice of

compiling a report.

<Fee> From 400,000

■E-mail advertisingEmail magazines and other advertising platforms are available. Please ask us for details.

*All prices exclude tax

(3) Display advertising: Realizing affinity and viewability with Nikkei ARIA articles!

The in-view impression method assures to reach your target leads.

By introducing common formats for PC and smartphone screens, this plan guarantees to reach your target leads in various environments.

▽Billboard (PC)▽In-feed (PC/Smartphone) ▽Video for smartphone▽Rectangle (PC/Smartphone)

△Text ad (PC/Smartphone)

14

15

D i s p l a y a d v e r t i s i n g : M e n u

Ad type Ad location Display method Period Price per imp Notes

Billboard All pages for PC*excluding some pages

Rotation Upon request ¥7.2 / imp Imps guaranteed

Rectangle All pages for PC and

smartphone

*excluding some pages


In-feed All pages for PC and

smartphone



Video header for

smartphone

All pages for

smartphone*excluding some pages


Premium text All pages for PC and

smartphone



Text ad All pages for PC and

smartphone



Run of x woman(Rectangle)

All pages for PC and

smartphone



*Consumption tax will be added to all rates.

*Rates, availability and specifications are subject to change without prior notice.

*Please refer to separate documents for ad order and material submission.

D i s p l a y a d v e r t i s i n g : B i l l b o a r d

Ad type Billboard

Vehicle Nikkei ARIA

Ad location All pages for PC *excluding some pages

Display method Rotation

Ad format and

size

970ｘ250/jpg or gif (Up to 200KB)

No. of creatives

posted at one

time

One

Period Upon request

Starting date Any business day as requested

Content

replacement

Not accepted

Guarantee form Impression guaranteed

Rate (gross) ￥7.2/imp

Ad material

submission

deadline

Five business days before launch

Notes *Consumption tax will be added to all rates.



Wide and impactful banner that appears above the fold on the web page.

Suitable for campaigns targeting at increasing brand recognition and awareness through communicating impressive message

16

D i s p l a y a d v e r t i s i n g : R e c t a n g l e

Ad type Rectangle

Vehicle Nikkei ARIA

Ad location All pages for PC and smartphone *Excluding some pages


Ad format and

size


No. of creatives

posted at one

time

One

Ad period Upon request


Content

replacement

Not accepted



Ad material

submission

deadline


Notes*Consumption tax will be added to all rates.



All rectangles will display ad content when a user can actually look at it.

At any position and on any device, this rectangle ad will be impactful as much as it is placed above the fold.

17

D i s p l a y a d v e r t i s i n g : I n - f e e d

Ad type In-feed

Vehicle Nikkei ARIA



Ad format and

size

Image: 80x60/jpg or gif (up to 200KB)

Text: Up to 28 full-width or half-width

characters

No. of creatives

posted at one

time

One



Content

replacement

Not accepted



Ad material

submission

deadline





Deliver your message in the same format used for Nikkei ARIA article headlines.

Reach your target leads organically without ruining user experience. This plan is suitable for campaigns aiming to attract more traffic to your site.

18

Display advertising: Video header for smartphone

19

Ad type Video header for smartphone

Vehicle Nikkei ARIA

Ad location All pages for smartphone *excluding some pages


Ad format and

size

Size: 640 x 360/ mp4 (Up to 4MB)

CODEC: Visual H.264 /Audio AAC

Video length: From 15-30 seconds

Bit rate: Visual: 1,000kbps/Audio: 64kbps

No. of creatives

posted at one

time

One



Content

replacement

Not accepted



Ad material

submission

deadline

10 business days before launch

Notes*Frequency control: Every six hours

*Consumption tax will be added to all rates.

*Rates, availability and specifications are subject to change without prior

notice.


Stream your promotional video above the fold on the smartphone screen. High view-through rate is expected with this scroller ad. Suitable for campaigns communicating strong message for increasing brand recognition and awareness.

Display advertising: Premium text

Ad type Premium text

掲載媒体日経doors



Ad format and

size

Up to 30 full-width characters

No. of creatives

posted at one

time

One



Content

replacement

Not accepted



Ad material

submission

deadline





Premium text ad appears above the fold. Suitable for campaigns communicating one strong message.

20

Vehicle Nikkei ARIA

D i s p l a y a d v e r t i s i n g : T e x t a d

Ad type Text ad

Vehicle Nikkei ARIA



Ad format and

size

Up to 30 full-width characters

No. of creatives

posted at one

time

One



Content

replacement

Not accepted



Ad material

submission

deadline





Text ad appearing at the bottom of each web page. Suitable for campaigns focusing on the amount of exposure.

21

Display advertising: R un of xwoma n

Ad type Run of xwoman

Vehicle Nikkei DUAL, Nikkei ARIA, Nikkei doors



Ad format and

size


No. of creatives

posted at one

time

Three



Content

replacement

Not accepted



Ad material

submission

deadline





Your content will appear across the Nikkei x woman network (Nikkei Dual, Nikkei ARIA and Nikkei doors).

You can run a maximum of three creatives at one time, so this plan is also an appropriate choice for testing how your creatives are received by target leads.

22

[ Contact ]

Lifestyle Media Advertising Dept.

Nikkei Business Publications, Inc.

E-mail: [email protected]

Phone: +81-(0)3-6811-8218

mailto:[email protected]

Embrace your work, learning and leisure in midlife Introducing … · 2019. 3. 19. · Embrace your work, learning and leisure in midlife Career, parenting and private life. You have

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