Embrace the Emerging Marketing Opportunities Client Growth Through Social Media Your Internet Marketing Department
Jul 13, 2015
Embrace the Emerging Marketing Opportunities Client Growth Through Social Media
Your Internet Marketing Department
Agenda
● Repurposing Content● Social Media - The Path to One-to-One Marketing● Facebook● Twitter● LinkedIn
Your Internet Marketing Department
Jonathan Edward Goodman
● President of Halyard Consulting, an Internet marketing company, located in New Jersey.
● The company was established in 2007 to provide entrepreneurs and small businesses with services allowing them to leverage online tactics often used by Fortune 500 companies.
● The author of the book series and podcast host of The World of Internet Marketing.
● Host of the YouTube Channel All Your Living Needs making predictions on EPL & MLS soccer matches.
Your Internet Marketing Department
Are You Frustrated?
● Not ranking in Google.● Not getting traffic to my website.● Penalized by Google.● Not getting visitors that convert on website.● Have a limited budget.● Don’t have time to manage Internet brand.
The Answer is Social Media
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Engagement vs Likes
“I would rather have a low number of Likes that always engage than a high number of Likes that never engage.”
- Me
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Beware Fast & Furious
“Buying Likes, Followers, Subscribers, etc. is not only against terms of service for all social media platforms BUT they will not engage with your content.”
-Me
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IF Jon Likes, Comments & Shares Mostly Videos. THEN Jon will See Mostly Videos.
Diversify Your Post Type
IF Dirk Likes, Comments & Shares Mostly Articles. THEN Dirk will See Mostly Articles.
IF Duc Likes, Comments & Shares Mostly Photos. THEN Duc will See Mostly Photos.
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Boost Post vs Promote Page
● Boost Page● Choose audience & budget based on number of people
you want to reach and how long you want to boost.● Boost for as little as $5.● Deep Demographics.● Unique, interesting and engaging content gains an
audience.● Promote Page
● Create ads that show in News Feed and on the right side of Facebook.
● YouTube Channel: Veritasium
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Case Study: Boost Post
Results: ● 8,200 Reach
● 448 Clicks● 3.86% CTR● 53 Likes, Comments & Shares
● Watched Full Video = 97● Current Donations to Campaign = $600
Objective: Increase Awareness of Crowdfunding Campaign
Implementation: Facebook Boost Post● Budget: $100 Average CPC: $0.22● Demographics: 40-65+ Females in
CT, NJ, NY, PA Interested in Cat Rescue, Animal Sanctuary, Cats, International Fund for Animal Welfare or Feral Cats with an Above Average Retail Spend.
● Length: 23 Day Run
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Case Study: Twitter
Results: ● Engagement: Avg. 100 Twitter Users Per Month.● 25% Take Free Week Offer.● 12% Become Members.
Objective: Increase new gym membership by offering a free week trial.
Implementation: Engaged with local area residents talking about fitness on Twitter.
● Listened within 10 mile radius of gym.
● Keywords: fitness, weight loss, gym, tennis, sports, trx, yoga, sports conditioning, etc.
● Watched competitors & engaged their audience.
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Case Study: LinkedIn
Results: ● Impressions: 53,957● Clicks: 61● Conversion Rate: 17%● Sales: 10 Tickets @ $300 Each● Revenue Generated: $3,000
Objective: Increase attendees to Seminar.
Implementation: LinkedIn CPC Advertising
● Budget: $200 Average CPC: $3.42● Demographics: Greater NYC
Investment Management or Capital Markets Managers, CXOs, Directors, Partners & Senior VPs; 35 - 55+ years old.
● Length: 10 Day Run
Your Internet Marketing Department
Thank You!
WORKPhone: 800-641-9157
Email: [email protected]: halyardconsulting.com
Twitter: @HalyardConsultFacebook: HalyardConsulting
YouTube: HalyardConsultSlideShare: HalyardConsulting
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