EMAIL IN CUSTOMER JOURNEY Right-time marketing is the next step in relevancy
Email Summit 2015 - EMAIL IN CUSTOMER JOURNEY
Aug 12, 2015
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EMAIL IN CUSTOMER JOURNEY
Right-time marketing is the next step in relevancy
ACTITO The agile Relationship Marketing suite
“We help marketers
to capture business opportunities on the customer journey,
with the right mix of marketing automation technology and services”
p. 4
START
CLASSIC MARKETING
6
The PUSH1898-2015
PUSH MARKETING IS DEAD
p. 7
THE ACTUAL CONSUMER
CUSTOMERS ARE IN THE DRIVING SEAT
p. 8
"Right-time marketing is the next step in relevancy.
Get ready to push your brand strategy & message into each individual customer journey. Discover practically how marketing automation allows you to deliver, at the
right time and in real time, the right message to the right person. Practical ROI cases."
EMAIL IN CUSTOMER JOURNEY
p. 10
A NEW WEAPON FOR MAKETERS ?
REAL TIME MARKETING EXAMPLE
p. 11
BEYOND
SOCIAL
UNDERSTAND THE JOURNEY MANAGEMENT
Customer Journey
PurchaseJourney
Customer Lifestage
TRACKERS, TRIGGERS, SIGNALS
Email behavior
Web behavior
Purchase
Store visit
Media source
Spend time on website
Complaining on socialnetwork
Looking for accessories
LISTEN, UNDERSTAND, ACT RIGHT TIME
YOURS STORIES ARE READY
SMART TEMPLATE
EXAMPLE
RIGHT TIME: TRIGGER, SEGMENT, VALUE
1to1 campaigns
juin-13 juil-13 août-13 sept-13 oct-13 nov-13 dec-13 janv-140.50
1.00
1.50
2.00
2.50
3.00
1.54
0.800.76 0.77
1.241.15
1.26
1.13
1.86
0.98 1.041.18
2.04
2.87
2.151.98
Group test Cible ayant profité de la promotion
RIGHT TIME: BEHAVIOUR CHANGE
EMAIL REMARKETING IN THE TRAVEL INDUSTRY
p. 23
Context :
The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking.
For marketers working in online travel booking abandonment can be a real headache, particularly if those abandoning consumers don’t return to complete their booking.
WHY DO THEY LEAVE ?
39%
37%
21%
13%
7%
9%
WHERE DO THEY LEAVE ?
53%
26%
21%
WOULD THEY RETURN LATER ON ?
WOULD THEY RETURN LATER ON ?
87 %
33%
13%
43%
11%
How to solve this issue ?
HELLO YANN
ONE MORE CHANCE
I NEED HELP PLEASE…
Case : remarketing by email in the travel industry
Light-Box Slide In
Pop-up before closing
THEY KNOW ME SO THEY CAN ENGAGE AT THE RIGHT TIME
THEY KNOW ME
5 TAKEAWAYS
PREFER RIGHT AT REAL
BE RELEVANT
ENGAGE SMARTLY
GET THIS EMAIL ADDRESS
USE AUTOMATION
www.actito.com
THANK [email protected] 477 47 43 27
So you think you can be customer centric?
Take the survey and find out how customer centric you are.
http://goo.gl/huWyPA
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