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Email marketing strategies you should NOT MISS
List Segmentation for Email Marketing
List Segmentation
Define Your Data Points
What data are we already collecting?
What data can we start collecting?
What data do we need to ask for?
List Segmentation
Your Buyers Aren't All the Same
List Segmentation
Your Contacts Are at Different Points in the Sales Cycle
List Segmentation
Your Contacts Are at Different Points in the Sales Cycle
Tony has clicked on a blog
'an easy way to diwali-ready home’
List Segmentation
Your Contacts Are at Different Points in the Sales Cycle
Tina has clicked on the offers you have sent her
List Segmentation
Your Contacts Are at Different Points in the Sales Cycle
Segment Data List
Consumer preferences
Subscribers’ choice
Readers’ interest
Receivers’ behavior
Types of Customers your Emails are Missing
Types of Customers your Emails are Missing
Re-engage Detractors
Types of Customers your Emails are Missing
Awake the Dormant Subscribers
What to look at while designing email templates
What to look at while designing email templates
Only text, Only Image and Text + Image
What to look at while designing email templates
To the point content
What to look at while designing email templates
Clear Call-to-action
What to look at while designing email templates
Make it Responsive
How to Automate Email Campaigns
How to automate email campaigns
Benefits of Email Automation
Keep in touch Re-engage dormant leads
Share hints and tips Save time
How to automate email campaigns
Email Automation Program
How to automate email campaigns
Email Automation Program
How to automate email campaigns
Email Automation Program
How to automate email campaigns
Email Automation Program
How to automate email campaigns
Email Automation Program
How to automate email campaigns
Email Automation Program
How to automate email campaigns
Email Automation Program
Summary List-segmentation
• Define Your Data Points • Your Buyers Aren't All the Same • Your Contacts Are at Different Points in the Sales Cycle
Types of customer your emails are missing
• Unsubscribed users • Dormant subscribers
What to look at while designing email templates
• Only text, Only image and Text + Image • To the point content • Clear call to actions • Make it responsive
Email Automation Programs
• Welcome emails, Cart Abandonment, Follow-up emails, Miss You, Seasonal Greetings, etc.