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Email marketing strategies you should NOT MISS
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Email strategies-you-should-not-miss

Apr 15, 2017

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Page 1: Email strategies-you-should-not-miss

Email marketing strategies you should NOT MISS

Page 2: Email strategies-you-should-not-miss

List Segmentation for Email Marketing

Page 3: Email strategies-you-should-not-miss

List Segmentation

Define Your Data Points

What data are we already collecting?

What data can we start collecting?

What data do we need to ask for?

Page 4: Email strategies-you-should-not-miss

List Segmentation

Your Buyers Aren't All the Same

Page 5: Email strategies-you-should-not-miss

List Segmentation

Your Contacts Are at Different Points in the Sales Cycle

Page 6: Email strategies-you-should-not-miss

List Segmentation

Your Contacts Are at Different Points in the Sales Cycle

Tony has clicked on a blog

'an easy way to diwali-ready home’

Page 7: Email strategies-you-should-not-miss

List Segmentation

Your Contacts Are at Different Points in the Sales Cycle

Tina has clicked on the offers you have sent her

Page 8: Email strategies-you-should-not-miss

List Segmentation

Your Contacts Are at Different Points in the Sales Cycle

Page 9: Email strategies-you-should-not-miss

Segment Data List

Consumer preferences

Subscribers’ choice

Readers’ interest

Receivers’ behavior

Page 10: Email strategies-you-should-not-miss

Types of Customers your Emails are Missing

Page 11: Email strategies-you-should-not-miss

Types of Customers your Emails are Missing

Re-engage Detractors

Page 12: Email strategies-you-should-not-miss

Types of Customers your Emails are Missing

Awake the Dormant Subscribers

Page 13: Email strategies-you-should-not-miss

What to look at while designing email templates

Page 14: Email strategies-you-should-not-miss

What to look at while designing email templates

Only text, Only Image and Text + Image

Page 15: Email strategies-you-should-not-miss

What to look at while designing email templates

To the point content

Page 16: Email strategies-you-should-not-miss

What to look at while designing email templates

Clear Call-to-action

Page 17: Email strategies-you-should-not-miss

What to look at while designing email templates

Make it Responsive

Page 18: Email strategies-you-should-not-miss

How to Automate Email Campaigns

Page 19: Email strategies-you-should-not-miss

How to automate email campaigns

Benefits of Email Automation

Keep in touch Re-engage dormant leads

Share hints and tips Save time

Page 20: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 21: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 22: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 23: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 24: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 25: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 26: Email strategies-you-should-not-miss

How to automate email campaigns

Email Automation Program

Page 27: Email strategies-you-should-not-miss

Summary List-segmentation

• Define Your Data Points • Your Buyers Aren't All the Same • Your Contacts Are at Different Points in the Sales Cycle

Types of customer your emails are missing

• Unsubscribed users • Dormant subscribers

What to look at while designing email templates

• Only text, Only image and Text + Image • To the point content • Clear call to actions • Make it responsive

Email Automation Programs

• Welcome emails, Cart Abandonment, Follow-up emails, Miss You, Seasonal Greetings, etc.

Page 28: Email strategies-you-should-not-miss

Juvlon

Improve Customer Engagement

Run Data Enrichment Campaigns

Reduce Invalid Email Addresses

Send Personalized Emails and SMS

Page 29: Email strategies-you-should-not-miss

Juvlon

www.juvlon.com

Only for this webinar attendees!!

Page 30: Email strategies-you-should-not-miss

Questions?

Smita More

[email protected]

[email protected]

www.juvlon.com