Email Optimization Suite Product Overview

Product OverviewEmail Optimization Suite

William Kammersell, Product Manager

15+ Years of Experience• 450+ dedicated professionals• 14 offices in 7 countries worldwide• Backed by Union Square Ventures,

Foundry Group, Costanoa Ventures, Vista Equity Partners, SAP Ventures

Proven DataInfrastructure• Over 2 billion Certification inboxes

• Scoring 26 million IP addresses daily

• Nearly 300 global partners

• Processing millions of transactions per day

Over 2,500 Email Optimization Customers

• Industries include:• Retail

• Technology

• Finance

• Entertainment

• And more

About Return Path

2.5 billion+Mailboxes in the

provider cooperative

2 million+Consumers

in the end-user Consumer Network

50 billion+Messages

scanned and parsed

The Return PathData Cloud

We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.

Email Optimization Suite

With The Right Message • Inbox Preview • Subject Line Optimizer• Email Client Monitor• Inbox Insight

Reach The Right Inbox • Certification• Inbox Monitor• Reputation Monitor

At The Right Time• Send Time

Optimization

Return Path’s Email Optimization Suite helps companies build better relationships, drive more responses, and increase revenue from their email marketing efforts.

Email Optimization Suite

Reach the Right Inbox

What if your message never gets seen by your customer?

Reach The Right Inbox

Optimize email visibility by getting more email delivered.

Get on the Best Certified Whitelist

Assess Your Inbox Placement

Know Your Sender Reputation

Join the Largest Whitelist

• Improve inbox placement and boost ROI.• Get preferential email delivery with Yahoo,

Microsoft, AOL, and more.• Boost response with automatically enabled

images and links at participating mailbox providers.

• Significantly reduce volume filtering and throttling, especially during the holiday season.

Certification

Certification

Increase inbox placement across

more than 2.5 billion mailboxes worldwide.

Delivered Does Not Equal Inbox

● Uses real mailboxes, both seeds and consumers, to see where your mail went and how to boost your placement.

● Powers personalized, actionable improvements at over 150 global mailbox providers.

Inbox Monitor

Improve your Reputation

• Quickly understand the key metrics that mailbox providers use to place mail from your IPs, and how to improve them, with your SenderScore.

• Know if your IP is on a blacklist and fix it right away, as well as correct issues with complaints and spam traps.

Reputation Monitor

One-Stop Monitoring

• Create a dashboard monitoring critical aspects of your email program to know if you have a problem and what it’s impacting.

• Distribute beautiful reports to your team, boss, and stakeholders showing the performance and growth of your email program.

Dashboard

With the Right Message How do you catch and hold your customers’ attention?

Capture Attention With the Right Subject Line

Know How You’re Being Viewed

See What Your Competitors are

Doing

The Right Message

Optimize subject lines to drive conversions

• Find top performing subject lines for your industry with the click of a button.

• Includes up to one year of historical data for holiday planning.• Find inspiration when drafting subject lines.

Subject Line Optimizer

Look great everytime, everywhere

• Review how your emails appear on dozens of real devices to ensure your customers see you at your best.

• Double-check your images and links work great.• See if there’s a part of your design that may be considered

spammy.

Inbox Preview

Target the email clients that matter

• Streamline your design process by knowing what email clients your customers use.

• Decide if you need responsive email templates, and if so, what devices to target.

Email Client Monitor

Learn from your competition

• See exactly what your competition is doing to copy their successes and learn from their mistakes.

• Learn what consumers do with your email to optimize engagement.

Inbox Insight

At the Right Time

How can you make sure your email is at the top of the inbox?

The Right Time

Earn more response and revenue by having your email arrive when customers are in their inbox.

Optimize the Send Time

by Subscriber

Pinpoint the Best Day and Time

to Connect

See Higher Opens, Clicks, and

Conversions

Case Study | Major Resort

“Send time optimized campaigns perform much better than our control group.”

Open rates were Click-thru rates were Click to conversion was

higher higher higher

Q&A

Next Steps• Call our sales team at 1-866-362-4577, Option 1

• Request a demo at www.returnpath.com/request-a-demo/

• Check out the Resources section of our website

• Sign up for our newsletter at www.returnpath.com

• Subscribe to our blog at http://blog.returnpath.com/

• Sign up for a monthly product overview at www.returnpath.com/webinars

• A copy of this presentation and recording will be sent to you

Thank Youwww.returnpath.com