Email Marketing.pptx

Email Marketing

westlean.wordpress.com 1

In this tutorial we will learn how to

use Email Marketing


Using Autoresponder

and


Web forms / Landing page


First, what is Email

Marketing


Email marketing is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.westlean.wordpress.com 6

Benefits of Email Marketing.


. Target your Customer

. Learn what Customer want.. Drive Sales. Build Loyalty. Track your business performance


What is Autoresponder?


Autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.


Here are some Benefits of using Autoresponder.


. Build long term relationships with subscribers with little effort.. Follow-up flawlessly without missing a single customer.. Obtain measurable results.. Ensure better e-mail delivery.. Brand yourself with all the e-mails.


Types of Autoresponder and Email marketing

toolswestlean.wordpress.com 13

. Aweber .isho

ppingCart. Mailchimp . AutoresponsPlus

. Constant Contact . Icontact

. Infusionsoft . Campaign Monitor. Get response . Office Autopilot


Webforms / Landing Page


Email Marketing


Email Marketing


Webforms / Email Catcher


A web form is an online form that enables

visitors to subscribe to your newsletter by entering their email

address and any other optional information you

wish to collect.


Email Marketing


Landing Page,Sales page,Squiz Page.


In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on.

However, when discussing landing pages within the realm of marketing and

advertising, westlean.wordpress.com 22

it’s more common to refer to a landing page as

being a standalone web page distinct from your main website that has

been designed for a single focused objective.


Types of Landing page


1. Click through Landing Pages


Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically

used in ecommerce funnels, they can be used to

describe a product or offer in sufficient detail so as to “warm up” a visitor to the

point where they are closer to making a purchasing

decision.


2. Lead Generation Landing Page


Lead gen pages are used to capture user data, such

as a name and email address. The sole purpose

of the page is to collect information that will allow

you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along

with a description of what you’ll get in return for

submitting your personal data.


Uses of Landing page


. Ebook or whitepaper. Webinar registration

. Consultation for professional services

. Discount coupon/voucher. Contest entry

. Free trial. A physical gift (via

direct mail). Notification of a future

product launchwestlean.wordpress.com 30

Let’s get started in this tutorial we will use GetResponse app to make Autoresponder and Landing page for our Business FB page.westlean.wordpress.com 31

Type Getresponse.com in

your browser.


Email Marketing


Then Click enter


Email Marketing


I already have my account in GetResponse app and

I’m using their 30 day free trial.


Click Log in


Email Marketing


Email Marketing


Type your Email and Password


Email Marketing


Email Marketing


Click Log in


Email Marketing


Email Marketing


Now Click drop down arrow besides your

name


Email Marketing


Email Marketing


Click Create Campaign


Email Marketing


Email Marketing


Now type name of your business FB page in small caption with underscore in each

space


This business FB page name will be the one will respond to your

clients.


Email Marketing


Click Create New Campaign


Email Marketing




Now to set the autoresponder on how to

response on your client on a daily basis, this on day area must be set to zero.


But if you like the autoresponder to response on your client on the next

day set on day to 1


But I’ll be setting this day to ZERO so I

cannot miss any client.




To send the message, set this on immediately so autoresponder can respond to your client

immediately




And tick everyday of the week so autoresponder will not missed any potential

client to respond too.




Click Create New Mail






Then fill up the needed information






Be sure to put your Email address on this

box cause all your subscribers information

will be sent here.




Click save and then Click next step






Now choose the template appropriate for your campaign




Click Next step






Then customize your template


Just hover your cursor on the template area you like to edit then

click it.








Click Next






Click Save and Publish






To check if your autoresponder is

always on.


You will see an ON word when you hover your cursor on your

campaign.




Now to create Webforms,Go back to your Dashboard




Hover your cursor in Webforms then click

Create New




Then click create a message


Choose the template for your Webform,

then click it.




Click HTML Source Editor


Click Apply


Click HTML Source Editor




Click Header to add slogan for your

webform






Click Edit Header






Now add your slogan for your campaign




Click Apply




To Edit send button,Click edit






Click Save Webformthen Click Next






Click Save Web form

then Click Next Step






Tick I will install my web form






Then Click Show HTML

Code






Copy the HTML code, we will need this later to paste it in our business FB page using

WOOBOX




Now open our business FB page




Click the Woobox application tab






Click Configure tab






Click Switch






Then paste the HTML Code from our Web

form




Then Click Save Settings




Then see our Web formClick View Facebook

Tab






Now Change the Image of our

Application Tab


Click Settings






Click Apps






Click Edit Settings






Edit your Custom Tab Name,

then save




To edit Custom Tab Image

Click Change.



Click Change.



Click Change.




Hover your cursor in the image then click

Edit



Click Change.



Click Change.


Click Choose File



Click Change.



Click Change.


Then choose the image to be use



Click Change.


Click Open



Click Change.



Click Change.


Now Click OK



Click Change.



Click Change.


We will try our Autoresponder if working properly.

We need a subscriber to log to our web form.


Click Sign up now



Click Change.



Click Change.


Then Type the Nameand Email add



Click Change.



Click Change.


Then Click Sign up Now



Click Change.



Click Change.


Autoresponder will sent an Email to subscriber to confirm their

subscription, open the email add to see the confirmation



Click Change.


Open the email address of the subscriber to

confirm subscription.


Then click confirm subscription.



Click Change.



Click Change.


Then autoresponder will send another email to

confirm your subscription, this the template we made.



Click Change.


Open your email address,Getresponse will notify your

for your potential client.



Click Change.


Thank you for your time,this the end of my tutorial.

Hope you have learned from this. God Bless.


Email Marketing.pptx

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