Email Marketing That Works Josue Sierra | https://clarity.fm/josue
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Email Marketing
That Works
Josue Sierra | https://clarity.fm/josuesierra
• Quicker turn around time to get message out.
• You can measure and track results!
• You can target and personalize better!
• Better tool for building & maintaining customer relationship
• Lower cost than postcard or regular mailing.
The secret to being a digital marketing expert: Google it!
Email provides you the most direct line of communication for conversion to sales …
* According to the Direct Marketing Association
4,300%
Connect: Deepens your relationship with your audience
Decide on an email service provider
Start building a list / Set up your email list
Decide what & how often you will send
Set up your Email Creative (template).
Send your first marketing email.
www.mailchimp.com/pricing
www.aweber.com/pricing.htm
Why Use an Email Service Provider?
Decide on an email service provider
Start building a list / Set up your email list
Decide what & how often you will send
Set up your Email Creative (template).
Send your first marketing email.
4 Tips
1. Be an expert & Helpful: 2. Advertise yourself Offline:.3. Strong Website Call-to-
Actions: 4. Social Media:
Build your list
Decide on an email service provider
Start building a list / Set up your email list
Decide what & how often you will send
Set up your Email Creative (template).
Send your first marketing email.
Decide on an email service provider
Start building a list / Set up your email list
Decide what & how often you will send
Set up your Email Creative (template).
Send your first marketing email.
Watch for:- Strong pre-header that drives opens.- Strong branding for recognition.
- Strong call-to-action in the body.- Design for mobile phone.
Where Emails Are Being Read On Mobile
About Josue | Resources
Josue Sierra is a digital marketing leader for a large materials science company. He has over 15 years of experience leading businesses large and small in implementing effective digital marketing, including email marketing.
You can learn more on his blog, www.josuesierra.net or via twitter @jmsierra.
You can also get phone consulting at https://clarity.fm/josuesierra.
Other Learning Resources: • www.constantcontact.com/learning-center/• https://help.aweber.com/forums• http://mailchimp.com/resources/
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