EMAIL MARKETING: SOCIAL MEDIA’S BACKDOOR TO REVENUE David Olsen - Winning Group 1.

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EMAIL MARKETING:SOCIAL MEDIA’S BACKDOOR TO REVENUE

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ABOUT.ME/DAVIDOLSEN

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Social Media isn't a sales channel

Email: The Trojan horse of social media ROI

Adding tricks to this pony

AGENDA

David Olsen - Winning Group 6*Sensis Yellow Social Media Report 2012

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Disengage with your brand

Break up the relationship

Start seeing your competitors

SALES MESSAGES ON SOCIAL MEDIA CAUSE CUSTOMERS TO:

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NO.

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Nielsen 2012 Australian Online Consumer Report

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David Olsen - Winning Group 11*Sensis Yellow Social Media Report 2012

YOUR CUSTOMERS ARE TALKING

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WHAT WOULD YOU COOK WITH GLEM?

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WHAT WOULD YOU COOK WITH GLEM?

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WHAT WOULD YOU COOK WITH GLEM?

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WHAT WOULD YOU COOK WITH GLEM?

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FACEBOOK DRIVES EMAIL REVENUE TROJAN

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THE MODEL

1) Use campaigns (giveaways) on Facebook to:1) Increase your fan base2) Drive eDM subscriber growth

2) Offer discounts via eDM 3) ?4) Profit!

Why isn’t everyone doing this??

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ADDING TRICKS TO THE PONY

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WORD OF MOUTH (MOUSE...) CAMPAIGNS

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CREATE SOCIAL REVIEW CONTENT

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ENCOURAGE SHARING

Include “Retweet This!” Snippet in Email

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QUESTIONS?