Email marketing: "Reports of my death are greatly exaggerated" Steve Kemish Chief Strategy Officer, Cyance IDM Tutor & Fellow Email sender & receiver Comments? @skemmo
Email marketing: "Reports of my death are greatly exaggerated"
Aug 20, 2015
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- 1. Email marketing: "Reports of my death are greatly exaggerated" Steve Kemish Chief Strategy Officer, Cyance IDM Tutor & Fellow Email sender & receiver Comments? @skemmo
- 2. Comments? @skemmo
- 3. EMAIL IS BEING KILLED, IT IS NOT DYING (but we have hope, a lot of hope) Comments? @skemmo
- 4. 245.3 billion 210.1 billion Comments? @skemmo
- 5. Insert report on email usage increase Comments? @skemmo
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- 7. Is it like this where you work?
- 8. THINK DIFFERENTLY Comments? @skemmo
- 9. 1:1 journey mapping - 5 Active High Value Lapsed Account Activation Account Welcome Order Abandonment Order Confirmation Account Up-Sell Welcome Conversion Nurture Account Nurture Reactivation Order Comp Download Confirmation Event Booking Event Invite Customer Satisfaction Survey Monthly Statement Win-back Event Countdown Viral Triggered Cross-sell Sign Up First Order Follow-up Post-Event Suspect Prospect Customer Comments? @skemmo
- 10. BE HELPFUL AND ADD VALUE Comments? @skemmo
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- 13. KNOW YOUR MARKET Comments? @skemmo
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- 16. KNOW THE RULES. THEN BREAK THEM Comments? @skemmo
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- 21. TAKE DATA SERIOUSLY Comments? @skemmo
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- 30. TEST FOR FUN AND REWARD. CREATE A WINNING STREAK Comments? @skemmo
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- 32. HIT YOUR OWN STREAK Open rates Clicks Conversion Unsubscribes Landing page conversions Telephone calls Email signups Blog views via email Emails to tweets Comments? @skemmo
- 33. Control Plan Test Plan Q1 Q2 Q3 Q4 Q1 tests Data capture From fields Subject Lines Q2 tests Frequency testing Personalisation Price tests Q3 tests Automated campaigns Re-activation strategies Q4 tests Segmentation models Churn analysis New format Build a testing plan a Testing programme 6 Comments? @skemmo
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- 38. ACCEPT & EMBRACE THE INEVITABLE Comments? @skemmo
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- 40. THE IMPORTANT QUESTION Comments? @skemmo
- 41. Why Big Steve, why? Why must they send irrelevant, poorly thought-out and boring emails, Big Steve? Why? Comments? @skemmo
- 42. Why do we always send on a Tuesday? Why dont we try a text only email? Why dont we try and segment our data by age of signup? Why dont we send an email with our best blog posts each month? Why dont we try and see? Why dont finance like us? Why do other email marketers always send boring emails? Why dont we try to be different? Comments? @skemmo
- 43. Quick Wins Delivery Data quality, deliverability (sender reputation) Open Subject line, sender name, frequency, timing. Click Usability, above the fold, relevance. Engage Landing page, speed, reward. Transact Checkout speed, easy to do , up sells. Then Repeat Comments? @skemmo
- 44. Even quicker wins (right now) Ask a question now (or tweet me) Come and have a chat (The IDM Stand A366) Go here: www.theidm.com/cme and www.theidm.com/emailaward Comments? @skemmo
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