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Objective Results Strategy Build data warehouse infrastructure with flexible email opt out capabilities Implement loading, cleansing and standardizing procedures across data sources, including fraud detection Create a single view of consumers to allow for omni-channel targeting Email Marketing Consolidate fragmented email remarketing environment into streamlined program 2.4x Increased Open Rate Decreased Bounce Rate 55% 2.6x Increased Click Rate Consolidate disparate data silos into a streamlined email re-solicitation program Interface with multiple ESP’s Integrate online and offline measurement tools to optimize targeting strategies
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Email Marketing - DataLab USAdatalabusa.com/wp-content/uploads/2018/12/emailMarket.pdfEmail Marketing Consolidate fragmented email remarketing environment into streamlined program

May 27, 2020

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Page 1: Email Marketing - DataLab USAdatalabusa.com/wp-content/uploads/2018/12/emailMarket.pdfEmail Marketing Consolidate fragmented email remarketing environment into streamlined program

Objective

Results

Strategy

• Build data warehouse infrastructure with flexible email opt out capabilities• Implement loading, cleansing and standardizing procedures across data sources, including fraud detection • Create a single view of consumers to allow for omni-channel targeting

Email Marketing Consolidate fragmented email remarketing environment into streamlined program

2.4x Increased Open RateDecreased Bounce Rate

55% 2.6xIncreased Click Rate

Consolidate disparate data silos into a streamlined email re-solicitation programInterface with multiple ESP’sIntegrate online and offline measurement tools to optimize targeting strategies