Email Marketing Amy Wright Keith OLLI at University of North Carolina Wilmington
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Email Marketing
Amy Wright Keith
OLLI at University of North Carolina Wilmington
Email Marketing
bull What is Spam
bull Spam Donrsquots
bull Avoiding Spam Filters
bull Email Marketing Best Practices
bull Why MailChimp
What is SPAM
bull SPAM is unsolicited email
bull CAN-SPAM Act of 2004 makes it a crime
bull Term applies to commercial email not transactional
bull One Word to Remember PERMISSION
bull Never ever buy or borrow an email list
bull Never give away your list Protect privacy
Do Not SPAM
bull Always provide an unsubscribe link
bull Remove ldquoopt-outrdquo recipients from your list
bull Never use deceptive headers from-names reply-tos or subject lines
bull Include your physical mailing address
bull To learn more go to ftcgov
Avoid Spam Filtershellip Donrsquot Look Spammy
bull Avoid excessive punctuation amp$)
bull AVOID ALL CAPS WHICH IS SCREAMING
bull Red text can trigger spam filters so can green
Opt-InOpt-Out
Opt-In Former customers have implied consent Customers within past 2 years Double Opt-In is better Sign-up amp Confirmation Email Higher rate of engaged readers Opt-Out Explicit Must be easy to do Permanent
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Email Marketing
bull What is Spam
bull Spam Donrsquots
bull Avoiding Spam Filters
bull Email Marketing Best Practices
bull Why MailChimp
What is SPAM
bull SPAM is unsolicited email
bull CAN-SPAM Act of 2004 makes it a crime
bull Term applies to commercial email not transactional
bull One Word to Remember PERMISSION
bull Never ever buy or borrow an email list
bull Never give away your list Protect privacy
Do Not SPAM
bull Always provide an unsubscribe link
bull Remove ldquoopt-outrdquo recipients from your list
bull Never use deceptive headers from-names reply-tos or subject lines
bull Include your physical mailing address
bull To learn more go to ftcgov
Avoid Spam Filtershellip Donrsquot Look Spammy
bull Avoid excessive punctuation amp$)
bull AVOID ALL CAPS WHICH IS SCREAMING
bull Red text can trigger spam filters so can green
Opt-InOpt-Out
Opt-In Former customers have implied consent Customers within past 2 years Double Opt-In is better Sign-up amp Confirmation Email Higher rate of engaged readers Opt-Out Explicit Must be easy to do Permanent
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
What is SPAM
bull SPAM is unsolicited email
bull CAN-SPAM Act of 2004 makes it a crime
bull Term applies to commercial email not transactional
bull One Word to Remember PERMISSION
bull Never ever buy or borrow an email list
bull Never give away your list Protect privacy
Do Not SPAM
bull Always provide an unsubscribe link
bull Remove ldquoopt-outrdquo recipients from your list
bull Never use deceptive headers from-names reply-tos or subject lines
bull Include your physical mailing address
bull To learn more go to ftcgov
Avoid Spam Filtershellip Donrsquot Look Spammy
bull Avoid excessive punctuation amp$)
bull AVOID ALL CAPS WHICH IS SCREAMING
bull Red text can trigger spam filters so can green
Opt-InOpt-Out
Opt-In Former customers have implied consent Customers within past 2 years Double Opt-In is better Sign-up amp Confirmation Email Higher rate of engaged readers Opt-Out Explicit Must be easy to do Permanent
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Do Not SPAM
bull Always provide an unsubscribe link
bull Remove ldquoopt-outrdquo recipients from your list
bull Never use deceptive headers from-names reply-tos or subject lines
bull Include your physical mailing address
bull To learn more go to ftcgov
Avoid Spam Filtershellip Donrsquot Look Spammy
bull Avoid excessive punctuation amp$)
bull AVOID ALL CAPS WHICH IS SCREAMING
bull Red text can trigger spam filters so can green
Opt-InOpt-Out
Opt-In Former customers have implied consent Customers within past 2 years Double Opt-In is better Sign-up amp Confirmation Email Higher rate of engaged readers Opt-Out Explicit Must be easy to do Permanent
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Avoid Spam Filtershellip Donrsquot Look Spammy
bull Avoid excessive punctuation amp$)
bull AVOID ALL CAPS WHICH IS SCREAMING
bull Red text can trigger spam filters so can green
Opt-InOpt-Out
Opt-In Former customers have implied consent Customers within past 2 years Double Opt-In is better Sign-up amp Confirmation Email Higher rate of engaged readers Opt-Out Explicit Must be easy to do Permanent
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Opt-InOpt-Out
Opt-In Former customers have implied consent Customers within past 2 years Double Opt-In is better Sign-up amp Confirmation Email Higher rate of engaged readers Opt-Out Explicit Must be easy to do Permanent
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Do Write Engaging Subject Lines
bull Stand out
bull Be creativehellip but be honest about the content
bull Less than 50 characters
bull Use the ldquoPreheaderrdquo section
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Preheader
bull ldquoPreheaderrdquo shows up in some email browsershellip
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Best amp Worst Subject Lines
bull Our best ndash OLLI at UNCW Member Newsletter Summer 2014 ndash 1785 Opens --- 57 Open Rate
bull Our worst
ndash Nearly 100 Years Later Prince Igor Returns to the Met Opera
ndash 1004 Opens --- 40 Open Rate
bull Industry Standard for Education is 16
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Content
bull Relevant Informational--- 3-5 seconds may be all the time you get
bull Call to Action should be in the top 250 pixels
ndash Should be a button
bull Branding should be at the top
button
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
More best practiceshellip
bull Do NOT rely on images to convey your message
bull 60 text 40 images
bull Avoid rich media (GIFs flash tables etchellip)
bull Donrsquot crowd links
bull Font ndash Min 12 to Max 20
bull Left justify your text
bull Must be optimized for mobile devices
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Donrsquot crowd linkshellip
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Remind Folks Why
bull You are receiving this email because of your interest in the Osher Lifelong Learning Institute at UNCW You may unsubscribe anytime
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Email ldquoDordquos
1 DO use reputable email marketing servicehellip
Constant Contact
iContact
Mad Mimi
Benchmark
MailChimp
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Why Mailchimp
bull Intuitive Drag amp Drop Design Features
bull Polished clean look
bull Good reputation good IP good deliverability
bull Training Videos
bull Complies with CAN-SPAM Act
bull Links to Social Media
bull Every email is also a webpage
bull Example
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Optimizes for Mobile
49
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Measuring Email Performance
bull Click rate
bull Unsubscribe rate Should be less than 05 per month
bull Bounces--- Soft BouncesHard Bounces
bull Abuse complaints
bull Forwards
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
List Reports and Email Reports
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Data data data
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Click Map
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Member Privacy
bull We can know who opened amp clicked
bull How do we protect our listrsquos privacy
Never rent share sell our list Never let volunteers work in email system Remove or clean out inactive subscribers Respect privacy
Questions
bull Thank you
Questions
bull Thank you
Related Documents
