Email KPNZ Presentation Kenya Rene 2015
Aug 09, 2015
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ESTRELLA TV AT A GLANCE
• Counter-Programming Strategy
• Original Wholly-Owned Content Produced In The U.S. Specifically For U.S. Hispanics
• #3 Ranked Spanish Language Network
• Parent Company Established in 1988 and Owns 17 Radio and 10 TV Stations
• Custom Content And Integration Opportunities
• Proud Affiliate of Estrella TV
COUNTER PROGRAMMING STRATEGY
Estrella TV Is Unique Among Spanish Language Networks And Stands Out With Innovative Programming
* Mon Tue Wed Thu Fri
7P-8P Reality Lifestyle
8P-9P Reality Competition
9P-10P Entertainment Talk Show
10:00P-10:30P News Magazine
10:30P-11P News
Mon Tue Wed Thu Fri
7P-8P Novela
8P-9P Novela
9P-10P Novela
10P-11P Novela
Mon Tue Wed Thu Fri
7P-8P Court Show
8P-9P Novela
9P-10P Novela
10P-11P Novela
All Estrella TV Programming Is Produced At The Company’s Burbank, California Studios
-17%
Telemundo
-4%
PROVEN RATINGS SUCCESS
+83%
EstrellaTV
UnivisionUniMas
Source: Nielsen Media Research, Los Angeles NSIH Live+SD. November Sweeps 2014 VS February Sweeps 2014. A18-49 M-F 7P-11P.
KRCA-TV Shows Incredible Growth in Primetime While its Competitors are Declining
0%
-58%
Source: Nielsen Media Research, Los Angeles NSI Live+SD,, A 25-54, M-F 10:30p – 11p, October 30 - November 26, 2 014, TP average ratings.
National News is #1 Regardless of Language
NOVEMBER SWEEPS GENERAL MARKET NSI RATINGS
Rank Adults 18-49 NSI Ratings
1 ESTRELLA TV 2.8
2 ABC 1.9
3 UNIVISION 1.8
4 CBS 1.7
5 TELEMUNDO 0.8
6 NBC 0.7
6 CW 0.7
8 FOX 0.5
8 UNIMAS 0.5
10 KCAL 0.4
11 MUNDOFOX 0.3
12 MYNETWORK 0.2
13 AZTECA 0.1
Rank Adults 25-54 NSI Ratings
1 ESTRELLA TV 3.5
2 CBS 2.2
3 ABC 2.1
4 UNIVISION 1.9
5 TELEMUNDO 1.0
5 NBC 1.0
7 CW 0.7
8 FOX 0.6
8 KCAL 0.6
10 MUNDOFOX 0.5
11 UNIMAS 0.4
12 MYNETWORK 0.2
13 AZTECA 0.1
Rank Adults 18-34 NSI Ratings
1 ESTRELLA TV 2.9
2 ABC 1.2
3 UNIVISION 0.9
4 CW 0.7
5 TELEMUNDO 0.6
5 FOX 0.5
7 CBS 0.5
8 NBC 0.4
8 UNIMAS 0.4
10 KCAL 0.2
10 MYNETWORK 0.2
12 MUNDOFOX 0.1
13 AZTECA 0.0
Source: Nielsen Media Research, Los Angeles NSI Live+SD, November 6, 2014; 7-11P TP average ratings.
ESTRELLA TV’S KRCA BEATS ABC, FOX, CBS AND NBC COMBINED!
Not Only Did Premios de la Radio on Estrella TV Win The Night In Los Angeles, It Beat the Big 4 Networks with Millenials. . . COMBINED!
Snapshot of Hispanics in UTAH
0%
10%
20%
30%
40%
60%
70%
50%
80%90%
100%
Adu
lts A
ge
65 &
Old
erA
dults
Age
45
-64
Adu
lts A
ge
18-4
4
Chi
ldre
n un
der 1
8
Age:
All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%90%
100%
Bec
helo
r’s
Gra
duat
e D
egre
eS
ome
Col
lege
Hig
h S
choo
l G
radu
ate
No
Hig
h S
choo
l Dip
lom
a
Education:
All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%90%
100%
Fem
ale
Mal
e
Gender:All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%90%
Ren
ter
Ow
ned
Housing:All Utahns
Hispanic Utahns
100%
Source: Factfinder.census.govTotal Population: 2,855,287Hispanic Population: 379,248
Hispanics are the biggest and fastest growing ethnic group in Utah
Hispanic population in Utah grew 78% during the past decade, growing by nearly 157,000.
Salt Lake City is seeing tremendous growth among Hispanic under the age of 35. The largest segment of Latinos are between the ages of 25 an 34, with men (35,400) outnumbering women (27,300).
The Majority are from Mexico, but diverseAll the Spanish speaking countries are being represented here in Utah
Mexicans 136,416
258,905
9,620
26,028
6,645
20,442
Percentage of South Americans
Percentage of Central Americans
Latinos in Utah based on their origin
Fuente: Censo de Estados Unidos 2010
Percentage of Mexicans in Latino totals
2000 2010
2010
2000
67.7%
72.3%Hispanic Origins320,455 are Mexican,7,175 are Guatemalans9,000 are Salvadorans6,730 are Peruvians8,900 are Argentines and Chileans.Puerto Ricans, Cubans, Ecuadorians, and Colombians also have significant communities that have sprouted in greater Salt Lake City.
Projection of Total Hispanic Buying Power in UtahRanked by Dollar Totals
2004 2009
Mill
ion
of D
olla
rs
1 million
2 million
3 million
4 million
5 million
6 million
3,671,326
5,914,927
Data from the Selig Center’s Study , Multicultural Economy, table 12,p.25
The Hispanic Buying Power changed from 2004 to 2009 on 61% increase
Bilingual Hispanics DO watch Spanish Television
ESTRELLA TV VIEWERS ARE DESIRABLE CONSUMERS
Source: Simmons Fall 2013 NHCS Adult 12 Month Study Hispanic Origin
Estrella TV viewers are more likely to own credit cards and open checking accounts then all other networks
ESTRELLA TV VIEWERS ARE POLITICALLY ENGAGED
Source: Simmons/Experian Research, Fall 2013 NHCS Adult Study 12-month, national sample
Estrella TV Delivers the Most Desirable and Politically Engaged Viewers
Why KPNZ…?Why KPNZ…?
Covers all of the state of Utah, including parts of Wyoming, Idaho, and Nevada
We are a must carry station, on Direct TV, Dish Network, Comcast, and over the air
We Target 75% of the Hispanic Market (includes 2nd and 3rd generation)
KPNZ airs innovative programming that you see in the General Market
KPNZ has a full time in house production department that can produce your :30 sec. from concept to the final editing at no additional cost
KPNZ is the only independent Spanish TV station in Salt Lake City, Ch. 24 is programming exclusively for the local Hispanic community
14
KPNZ has the only full-power Spanish tower in Salt Lake Telemundo / Azteca America / MundoFox ARE not carried on Dish Network or DirecTV
ESTRELLA TV COMMUNITY AWARENESS
Source: Nielsen Media Research, Los Angeles NSI Live+SD, November 6, 2014; 7-11P TP average ratings.
#SoyInmigrante – Estrella TV’s campaign to raise awareness regarding the deportation of nearly 100,000 Central American children. This campaign achieved the #3 Trending Topic on Twitter during Premios de la Radio.
•Network wide awareness campaign and exclusive coverage
•Subtitled presentation sent to the President of the U.S. and to Congress
premios.estrellatv.com/soyinmigrante/
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