3/3/2017 1 EMAIL DOMINATES Is it working for you? Matt Bailey Trainer, Speaker & Best-Selling Author SiteLogic @MattBaileySays @MattBaileySays @SiteLogic Consultant Trainer Author Matt Bailey Channel Analysis: 4Q 2016 1. Organic Search 2. Search Ads 3. Direct (25.3%) 4. Email (15%) Traffic Sales 1. Search (40%) 2. Direct (28%) 3. Email (17.8%) 4. Display (1.2%) 5. Social (0.9%) Source: MediaPost/ Adobe Email: Generated 1 of every 5 sales on CyberMonday Up 33% from 2015 20% Email: Email Print Ads (circulars) Digital Ads (circulars) Coupon Codes Facebook Instagram Twitter Pinterest Snapchat other Source: JDA 56% 50% 48% 45% 28% 7% 7% 5% 4% 5% Most Influential Advertising Media: Black Friday and Cyber Monday Multi-Channel Campaign Analytics
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3/3/2017
1
EMAIL DOMINATESIs it working for you?
Matt BaileyTrainer, Speaker & Best-Selling Author
SiteLogic
@MattBaileySays
@MattBaileySays
@SiteLogic
Consultant Trainer AuthorMatt Bailey
Channel Analysis: 4Q 2016
1. Organic Search
2. Search Ads
3. Direct (25.3%)
4. Email (15%)
Traffic Sales1. Search (40%)
2. Direct (28%)
3. Email (17.8%)
4. Display (1.2%)
5. Social (0.9%)
Source: MediaPost/ Adobe
Email:Generated 1 of
every 5 sales on CyberMonday
Up 33%from 201520%
Email:
Email Print Ads(circulars)
Digital Ads(circulars)
CouponCodes
Facebook Instagram Twitter Pinterest Snapchat other
Source: JDA
56%50% 48%
45%
28%
7% 7% 5% 4% 5%
Most Influential Advertising Media: Black Friday and Cyber Monday
Multi-ChannelCampaign Analytics
3/3/2017
2
Medium Visitors Transactions RevenueConversion rate