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Unisem Electronics Pvt. Ltd.
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em Electronics Pvt. Ltd.

Jan 06, 2022

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Page 1: em Electronics Pvt. Ltd.

Unisem Electronics Pvt. Ltd.

Page 2: em Electronics Pvt. Ltd.

About UNISEM Electronics

Established in 2009 with HQ in Bengaluru, India and subsidiary offices in Singapore and UAE.

Initially a Distributor and Manufacturer’s Representative in the ESDM (electronics system design and manufacturing) industry.

Unisem has currently evolved to offer Electronic Design and ODM (original design & manufacturing) services.

Founded by a group of veterans with more than 3 decades of experience in Semiconductor supply chain & Design

ISO 9001:2015 certified for both representation/distribution of electronic components as well as design and development of electronic products.

Ministry of Defence, Directorate of General of Quality Assurance (DGQA) approved vendor for select parts supply.

Page 3: em Electronics Pvt. Ltd.

Organization Chart

Page 4: em Electronics Pvt. Ltd.

Our Bouquet of Services

� Representative of US based Cornell Dubilier, one of the world’s leading capacitor manufacturers

� Role is to function as extended arm of the Principal – asset light & risk free

� Access to Tier 1 customers like Schneider/L&T, Bloom energy, ABB, Defence

� Also represents Garg Associates, India’s leading manufacturer of Teflon wires for space applications – ISRO key client

REPRESENTATIVE Unisem has distribution agreements with � World’s leading Connectivity solution

provider SIMCOM � Microchip � Skytraq � Semiconductor memory brand, XTX � GCT connectors � 2J Antennas � Ohmite � KEC � Heter

DISTRIBUTOR

� Design team with expertise in IOT/ Defence/Vehicle Tracking applications

� Microchip Design Partner � SIMCOM Design Partner � Unisem has designed multiple

products like vehicle tracking/asset tracking using

� Microchip as microcontroller & SIMCOM for connectivity

� Tie ups with EMS partners for prototyping of design and mass production

ODM SERVICES

Page 5: em Electronics Pvt. Ltd.

Rep Business Model

Page 6: em Electronics Pvt. Ltd.

Hardware Ecosystem in India is Under Developed

~11,000 start ups

~ only19% ie 2,100

Are Deep Tech start ups

Less than 10% of this are Hardware

Start ups

Only20-25% of hardware start ups

achieve success

Primary Challenges for Hardware Start ups/SME

Access to Funding Time to Market & Up scaling Ecosystem Support – even with prototype, finding a ODM / EMS

is difficult

Page 7: em Electronics Pvt. Ltd.

Yet Growth Potential is very High Make in India promoting Innovation & Design Led Manufacturing

VC & Angel Investor Networks improving Access to Funding

Incubation & Accelerator Support

Value adding ODM Partner is the

key MISSING LINK

Electronics Design Market to Triple in 5

years $60 Billion

(FY25)

Electronics System Market to Double in 5

years $160 Billion

(FY25)

Indian ESDM Industry (FY 25)

$220 Billion

Page 8: em Electronics Pvt. Ltd.

Providing an enabling ecosystem for Start up Designs THE ECOSYSTEM WE OFFER FOR STARTUPS

Rapid scale up from Point of Concept (PoC) to mass Production

Got an Idea!

Sign NDA

Share the concept

Help in Manufacturing of

Prototype

Optimizing of the BOM and

Prototyping

Unisem’s Assistance in achieving the

POC

Assistance in Fine Turning and

Testing

Procurement and Kitting for Mass

Production

Mass Production and Product

ready to Market

Value Proposition to Start ups :

Faster Time to Market

Increased Probability of Success

Reduces Loss of Time & Investments

Validated optimization of design and component build up

Easy access to manufacturing partners

Page 9: em Electronics Pvt. Ltd.

Unique positioning gives our ODM business a competitive edge

Through its unique positioning, Unisem has

created a separate distinct marketplace for itself in the Indian ESDM

industry

Unisem’s Value Addition to Start ups:

� Saving in Time

� Reduction in Cost

� Betterment of Quality

Unisem – single stop solution combining all 3 services � Design � Prototyping � Mass Production

Component distributors Avnet / Arrow / element 14 Digikey

Design Services Providers Dexcel / Mirafa Technologies / Eds-India / Sysargus / Tronics Zone

EMS SGS Teknik / Dixon / SFO Technologies Kaynes Technology / Centum Electronics

Unisem’s unique

competitive positioning

Page 10: em Electronics Pvt. Ltd.

Unisem’s ODM Services Bridges the Needs of Startups OPPORTUNITIES & WHAT WE OFFER

EMS partnerships for prototype and mass production support

Opportunities Arising from Growing base of Start ups

� Between 2014-2019, number of start ups has grown by 12-15% y-o-y.

� Hardware is the primary pain area and the cause for maximum failures

� Key hardware challenges faced by start ups - Failure happens in Design validation, Component Selection, procurement/ supply chain glitches, Production partner/ production process error

~9300 start ups; >1,600

deep tech start ups (2019)

20+ industry

verticals with active

start ups

Hardware start ups steadily increasing in

number

Most deep tech start ups in AI/ML, IoT,

Medtech, Agrotech, AV/ VR, Big Data, Blockchain

Unisem is uniquely positioned to offer start ups its ODM and manufacturing services including:

Access to experienced In-house design & engineering teams for design optimization & validation

BoM optimization & Component selection ensuring optimal quality and price

Page 11: em Electronics Pvt. Ltd.

Unique positioning gives Unisem’s ODM business a competitive edge

Through its unique positioning, Unisem has

created a separate distinct marketplace for itself in the Indian ESDM

industry

Unisem’s Value Addition for Start ups:

� Saving in Time

� Reduction in Cost

� Betterment of Quality

Component distributors Avnet / Arrow / element 14 Digikey

Design Services Providers Dexcel / Mirafa Technologies / Eds-India / Sysargus / Tronics Zone

EMS SGS Teknik / Dixon / SFO Technologies Kaynes Technology / Centum Electronics

Unisem’s unique

competitive positioning

Unisem – single stop solution combining all 3 services � Has own component

distribution business � Inhouse design expertise � Established partnerships

with EMS

Page 12: em Electronics Pvt. Ltd.

Unisem Authorized Lines

Page 13: em Electronics Pvt. Ltd.

Unisem Strong Lines

Page 14: em Electronics Pvt. Ltd.

Design

Page 15: em Electronics Pvt. Ltd.

Unisem Design

Page 16: em Electronics Pvt. Ltd.

CLIENT: MINISTRY OF DEFENCE

PROJECT BACKGROUND

Indian Army had procured 600 Scania trucks with 400 Bofors guns in late 1980s. The engine control unit

of the trucks have become faulty with parts becoming obsolete and vendor support had also ceased.

Since the trucks are mechanically still fit, the Indian Army wished to continue their usage by

correcting/replacing the faulty electronic units.

OUTCOME

105 vehicles fitted with Unisem’s solutions; 65 more under installation in 2021. 100 units to be supplied every subsequent year

UNISEM’S INDIGENOUS DESIGN/PRODUCT SOLUTION

Designed a “Freescale” microcontroller-based product with the team operating on site with the army regiment. This product was tested extensively in the field, approved and accepted for supply.

ODM SERVICES Defence – Logic Control Unit for Scania

Page 17: em Electronics Pvt. Ltd.

PROJECT BACKGROUND

Designing a Smart Lock that can replace the need to carry multiple keys and ensure a highly impenetrable

locking solution for Banks, Jewellery stores, petrol pumps etc.

DESIGN STATUS

Design completed. POC Stage.

MARKET POTENTIAL

� Banks - as of 2019, India had more than 120,000 bank branches and over 2 lakh ATMs

� Jewelry stores – nearly 2.5 million jewelry stores in India

� Vehicles for state Excise departments used in beverage transportation. Approx. 35,000 vehicles

� Oil & Gas: 1,00,000 tankers nationwide Customs Dept.: Containers carrying import/export materials to and from factory to port Insurance Companies: Entire Logistics industries carrying costly goods

The one and only indigenous solution in the Market for smart locks in India

CLIENT: UNISEM ENGAGED BY A SYSTEM INTEGRATOR WHO CURRENTLY IMPORTS SMART LOCKS TO CREATE A “MADE IN INDIA” SOLUTION.

ODM SERVICES Retail / Security – Smart Lock

Page 18: em Electronics Pvt. Ltd.

PROJECT BACKGROUND

Due to constant complaints of Fare refusal by Auto rickshaws & taxis, the Mumbai transport

commissioner’s office made it mandatory for all such public transport vehicles to have an electronic

display unit.

OUTCOME

First lot of 5000 deployed. Each of the 4 approved

vendors to install 1-1.5 lakh units.

UNISEM’S DESIGN SOLUTION

Unisem designed & developed this product & gained approval from Mumbai transport. The product also underwent testing & got certification from ARAI.

MARKET POTENTIAL

Unisem is one among 4 vendors & the market size is about 6 lakh vehicles across Maharashtra. Similar deployment in other states too presents a huge opportunity size

ODM SERVICES Mobility: Rooftop Indicator

CLIENT: MUMBAI TRANSPORT DEPARTMENT

Page 19: em Electronics Pvt. Ltd.

ODM SERVICES IOT - Bluetooth Low Energy (BLE) Module

PROJECT BACKGROUND

All connected devices in an automated environment including mobile phones, tracking devices, connected cars, wearables, smart appliances, electric vehicles etc., all need a BLE module. Bluetooth is also at the core of all IOT (internet of things) devices which is the future. India currently depends solely on imports for BLE modules. Globally too there are only a handful of manufacturers of the BLE modules.

OUTCOME

Pilot implementations already

under test with various

electric vehicle makers.

UNISEM DESIGN SOLUTION

Collaborating with a global semiconductor major, ON Semiconductor, Unisem has designed India’s first indigenous BLE module.

MARKET POTENTIAL

BLE Beacons, on of the applications has a market potential of $30 Billion by 2025, growing at a CAGR of 50%. IOT spending in India in 2020 was $20 Billion and this is growing rapidly every year. Indian Electric vehicle market is expected to by over 10.5 billion units by 2025.

CLIENT: OWN IP; Product under MAKE IN INDIA scheme

Page 20: em Electronics Pvt. Ltd.

ODM SERVICES Wearable : Project to be designed on MTK chipset

FEATURES:

a. Exact location inside the house.

b. Angular movement.

c. Accelerometer for movement alerts.

d. Alert on sudden fall.

e. Optional :Heart Rate /SPo2/Pulse etc.

Use Case:

• Senior Citizens

• School Children

• Different Abled

• Medical staff

Product under MAKE IN INDIA scheme

Page 21: em Electronics Pvt. Ltd.

ODM SERVICES Dr. Safeclean SaniBox

FEATURES: • 1st strong line of defense for Homes / Offices / Clinics / Salons / Hospitals

/ Educational institutions. • IAPMO (US LAB) tested & certified for 14 varieties of common bacteria &

viruses. • Uses Signify ( Philips lighting)UVC lamp. Signify has successfully tested &

proven Germ neutralizing properties. • Quickly disinfect within 2 to 3 minutes groceries /mobile phones/ laptop/

currency/ office documents/ couriers. • Innovative Fabric + Fiber glass shell • 4 layer design • Imported UVC reflector sheet for optimum UVC coverage. • Smart Electronics, Microchip microcontroller based Design. • Power cut off on lid open (to avoid unintended exposure to harmful UVC). • Cost effective / low cost of acquisition

CLIENT: OWN IP; Product under MAKE IN INDIA scheme

SaniBox, a powerful, compact device that ensures full protection. Screens & neutralizes viruses & bacteria through proven UVC technology.

Page 22: em Electronics Pvt. Ltd.

ODM SERVICES Unisem Projects

Product under MAKE IN INDIA scheme

Projects Done

1. E2E PCBA Partner for a Solar Inverter MNC

2. E2E Keyless Entry for India’s Largest Hotel Aggregator

3. E2E VTS device for a Manufacturer

4. E2E RoofTop for Mumbai Auto rickshaw

5. E2E AIS140 device for SI from Kolkata

6. Tone based payment device for a Google funded Company

7. Agri IoT project for a leading Agri company

Ongoing Projects

1. Consumer electronic product for a US based company

(1Mn in a year)

2. Unisem BLE 5.0 for Automotive OEM / Industrial

Application.

3. Wearable on SOC for Senior Citizen / School Children /

Medical Staff / Employees, etc.

Page 23: em Electronics Pvt. Ltd.

Contacts

Bengaluru

Unisem Electronics Pvt Ltd No. 193, 18 A Main, 4th Cross

Road, 6th block, Koramangala, Bengaluru - 560095,

Karnataka, India

Phone: +91 80 41131829

Sharjah

Unisem Holdings (FZE) Saif Plaza Q1-090060/C,

Executive Suite, Sharjah International Free Zone,

Sharjah, UAE

Phone: +971 558708210 Phone: +971 558708210

Singapore

Unisem Electronics Pte Ltd 118, Aljunied Avenue 2,

#03-104, Singapore - 380118

Phone: +65 9745720

Page 24: em Electronics Pvt. Ltd.

THANK YOU

UNISEM ELECTRONICS