ELT English Business Proposal

Presented By: Group 4Fong Pak Sum, Sam 1007601742Lee Lai Kit, Jackie 1007616572Ng Chun Fai, Jeffrey 1007601411Yu Chin Hang, Steven 1007601691Yu Tsz Tung, Yandy 1007611653

Agenda

Conclusion

Implementation Schedule

Financial Projection

Operation

Marketing Strategy

Business and Product

Existing Opportunity

Background

• “New Senior Secondary Curriculum”, “334 Scheme”

• Commenced in 2009

NSS Curriculu

m• “Hong Kong Diploma of Secondary

Education”• Replace HKCEE and HKALE

HKDSE

• “Other Learning Experience”• A new element in CurriculumOLE

Other Learning Experience

• Whole-person Development of Students

Objective

405 Hours OLE

Moral and Civic

Education

Community Service

Career-related

ExperiencesAesthetic

Development

Physical Developmen

t

Problems

Schools• No expertise to

organize OLE activities• e.g. Career-related

Experiences

Teachers• Heavy workload

• organizing activities• teaching• administrative work

Our Business

Quality OLE Activities

Students

Product – What we do

• Problems of a school…

OLE requirement Teachers’ workload Activity’s Quality

Solution:

We are a service provider which offers comprehensive learning experience packages for secondary school

Contacting

Planning

Executing

Schools

Product – Target customers

• 500 secondary schools in Hong Kong

Secondary school Human resources

Scale

Connection

Specialization

Standardized packages

All types of activities

Product – Specific packages

• Fo Tan Artist Studio Tour (aesthetic development)

• Opportunity City (career-related experience)

Poverty in Action:Taste the life of a destitute family

Community

Aesthetic

Fan Tan Art Workshop Tour:Understand the current local art development

Career

Opportunity City:Experience social and workplace reality

Product – Opportunity City: Why?

Opportunity City (career-related experience)

Reasons:

Hong Kong students lack survival skills

Only 18% students enter university

Product – Opportunity City: Why?

Opportunity City (career-related experience)

Workshop Game Intern Debrief

Day 1Day 1 Day 2Day 2

Product – Schools’ needs served

Quality

Minimal Workload

OLE

• The 5 categories of OLE

• Abundant content• Meaningful• Well-planned

• Collect fees• Confirm attendance• Provide venues

Marketing Campaign

Increase Awareness

Acquire New Customers

Retain Customers

A Gradual Approach of Marketing

Information Seminar

Half Day Experience

Program

Referral and Loyalty

Program

Marketing Campaign

Information Seminar

Session StructureProgram information and benefitsSolution offerings (Products) Sharing of past participantsQ & A

Half Day Experience Campaign

Half Day Experience Program

Loyalty Program

Year of Relationship

Discount Percentage

1-3 5%

3-6 10%

6-10 15%

Over 10 20%

Valued Added Services

Price

YMCA HKFYG Our firm270

290

310

330

350

Price; 300

Price of Comparable Programs

Organization

Pri

ce

Internal Operations• Staffing

• Office– Located in Kwun Tong

• Equipment– Office equipment– Activity materials

Sales and marketing4 members

Administrations 3 members

10 part time event helpers

Projected Sales

6% 11%

Month Number of activities to be provided

1-6 14

7-12 22

13-18 26

19-24 38

No.

of a

ctivi

ties

Monthly sales

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Month

Projected Revenue• Enrollment fee: $ 300/ student• Number of participants in one activity: 150

Projected Revenue

HK

D m

illio

n

Month

• Start-up expenses

Projected Expenses

Distribution of start-up expenses (Total: HKD 0.1 million)

• Start-up expenses • Operating expenses

Projected Expenses

Distribution of operating expenses in Year 1 (Total: HKD 1.8 million)

Net income for the year

Year 1: (191.80) Year 2: 311.60

Projected P&LMonth 1-6 7-12 13-18 19-24

Revenue 630.00 990.00 1,179.00 1,710.00

Expenses 826.60 986.60 1,132.00 1,342.00

EBITDA (196.60) 3.40 38.00 368.00

Net income (179.90) (11.90) 17.20 294.40

(in HKD’ 000)

Projected net worth

HK

D m

illio

n

At the end of the month

Payback Period = 1.8 years

1.1 million

Implementation Schedule

Capital Repayment and Market Expansion

Further Product development

Pre-commencement Preparation

Stage 4

Stage 3

Programs Operation

Stage 2

Stage 1

Sept 2013

Sept 2012

Sept 2011

Jun-Sept 2011

Benefits

Investors• Profits return• Good investment opportunity

Schools and Teachers• Minimize workload • Better activities to students

Students• All-rounded development• Interesting ways to learn

Society• Raise awareness of social issues

Feasibility

Financial Aspect

Financial Aspect

MarketAspectMarketAspect

OperationAspect

OperationAspect

Sustainability

Market Demand• Persistent market demand • Increasing education consumption per child

Education Market

Competitive Advantages• Unique program design• Best-cost provider• Strategic alliance• High brand loyalty

Conclusion

Quality OLE Activities

Students Competitive advantages

Market Demand Investment Opportunity

Market Opportunity

Q&A