#MMR Metrics That Matter Anthony Best, Sales Engineer, Eloqua
Jan 28, 2015
#MMR
Metrics That Matter
Anthony Best, Sales Engineer, Eloqua
#MMR
How Do You Measure Success?
A. My event ran flawlessly!B. Lots of people came to my Webinar.C. The Sales team had fun. D. My looking at how my efforts impact key
indicators such as velocity and deal size. E. Measure success? What do you mean?
Revenue Performance IndicatorsValue:
Reach:Conversion:
Velocity: Return:
#MMR
Discussion: Can You Measure These?
If you could only choose one, which would it be? (And why.)
Which would be the most difficult for your organization? (And why.)
Tips for Getting Started
• Start small and keep focused• Don’t report for reporting sake• What will you do with the results?• If there is data you need, ask others for help• Benchmark your progress• Closed-loop reporting goes beyond technology
#MMR
Anthony BestSales [email protected]@eloqua.com