Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing British Council SIEM Conference December 2015 – Pete Jenkins Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 THE GAMIFICATION OF LEARNING AT WORK Pete Jenkins - November 2016 eLN Connect 2016
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Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international
marketing
British Council SIEM ConferenceDecember 2015 – Pete Jenkins
Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00
THE GAMIFICATION OF LEARNING AT WORK
Pete Jenkins - November 2016eLN Connect 2016
ABOUT PETE
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation (GamFed)
Gamification in Human Resources, CROME
Organiser of Brighton Gamification Meetup
Ambassador for Brighton & Hove and Worthing & Adur Chambers of Commerce
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Source: Charles Jennings
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Source: Charles Jennings
TransparencyTransparency
In 2015, how many viewers tuned in to watch the League of Legends World Championship finals?
A. 36,000
B. 360,000
C. 36,000,000
The prize for the winning team at the 2016 League of Legends World Championships?
A. $500k
B. $2m
C. $5m
TheDiamondMinecart (DanTDM)’s YouTube gaming channel had how many views just in June 2016?
A. 13.1m
B. 180.2m
C. 370.3m
Top 100 YouTube gaming channels had how many views just in June 2016?
A. 7.5 billion
B. 8.5 billion
C. 9.5 billion
Watch people play a game and you get about 50% the level of enjoyment that the players experience.
Job shadowing
Broadcast your staff doing their jobs, live!
Do you have any millennials in your businesses?
Which skills that you want to spread are sitting with people who are too busy to be trainers?
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Source: Charles Jennings
Transparency
Photo by Gustavo Nudo (Guslight) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/87913697@N00 Created with Haiku Deck
“It is not until you play a game many different ways that you truly master it.”
Where is the fear of failure stopping your people from improving?
Themes Victory States
Constraints
THANK YOU FOR PLAYING
http://gamificationplus.uk
@gamifiplus @petejenkins
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