social impact. market research. marketing & pr. brand identity. social media. design & web. ellisjones.com.au +61 (03) 9416 0046 tw. @ellisjoneslive 14/28 down street collingwood 3066 abn 97 047 448 926 People Talk. Key benefits of our service Our analysis highlights key trends in the sector, provides a touchpoint on how a facility is performing, and benchmarks your facility against others, drawing on a broad range of data and data sources, including from the ABS, AIHW, DSS, DoH and DVA. • Practical information with a focus on value creation for property assets. • Detailed data and sophisticated quantitative modelling to determine market potential. • Data on historical occupied places by planning region by provider by care type. • Reporting and analysis for the transfer of places and ACAR. • Improve your branding and marketing position, maximise operating revenue and fine tune capital funding. Every company offering retirement living or aged care services is aware that change is imminent. The shift to consumer directed care and the change in demographic profile of people seeking accommodation represent challenges but also great opportunity. The industry is consolidating, facilities are growing in size, and for- profit share of beds and revenue is increasing. Right now, more than ever, it is fundamental to know where you stand and adapt with confidence. Ellis Jones can help you understand your market better to enhance facility and portfolio performance. ELLIS JONES · PRACTICE · RESEARCH Residential aged care market economic analysis. 1. Understand your competitive advantage • Location and catchment • Population and demographic characteristics • Competitors and planned developments • Special needs and target populations 2. Anticipate market growth • Future population growth • Demand and mix of low and high care • Market share and occupancy • Expansion potential and timing 3. Financial performance • Compare EBITDA and revenue per bed • Compare and target bond values • Link market characteristics to profitability 4. Portfolio review • Review portfolio assets highlighting under- and over- achieving facilities. • Identify reasons for variation based on catchment analysis (demographics, competition, market growth, resident mix, bond values)
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social impact. market research.marketing & pr. brand identity. social media. design & web.
ellisjones.com.au+61 (03) 9416 0046tw. @ellisjoneslive
14/28 down street collingwood 3066abn 97 047 448 926
People Talk.
Key benefits of our service
Our analysis highlights key trends in the sector,
provides a touchpoint on how a facility is
performing, and benchmarks your facility against
others, drawing on a broad range of data and data
sources, including from the ABS, AIHW, DSS, DoH
and DVA.
• Practical information with a focus on value
creation for property assets.
• Detailed data and sophisticated quantitative
modelling to determine market potential.
• Data on historical occupied places by planning
region by provider by care type.
• Reporting and analysis for the transfer of places
and ACAR.
• Improve your branding and marketing position,
maximise operating revenue and fine tune
capital funding.
Every company offering retirement living or aged care services is aware that change is imminent. The shift to consumer directed care and the change in demographic profile of people seeking accommodation represent challenges but also great opportunity. The industry is consolidating, facilities are growing in size, and for-profit share of beds and revenue is increasing. Right now, more than ever, it is fundamental to know where you stand and adapt with confidence. Ellis Jones can help you understand your market better to enhance facility and portfolio performance.
ELLis JonEs · PRACTiCE · REsEARCH
Residential aged carem arket economicanalysis.
1. Understand your
competitive advantage
• Location and catchment
• Population and demographic
characteristics
• Competitors and planned
developments
• Special needs and target
populations
2. Anticipate market growth
• Future population growth
• Demand and mix of low and
high care
• Market share and occupancy
• Expansion potential and timing
3. Financial performance
• Compare EBITDA and revenue
per bed
• Compare and target bond values
• Link market characteristics to
profitability
4. Portfolio review
• Review portfolio assets
highlighting under- and over-
achieving facilities.
• Identify reasons for variation
based on catchment analysis
(demographics, competition,
market growth, resident mix,
bond values)
Location, catchment and competitor analysis
• Is a green or brownfield site suitable of residential aged care?
• What is contributing to demand for residential aged care at a
local (site specific) level?
• Are competitive developments a threat, or will they help to
consolidate your location for aged care services?
• What are the socio-economic characteristics of the
geographic region your facility is drawing from?
• What competitive trends are transforming aged care services
in your market?
• Are there new facilities or expansions to existing facilities
planned?
Future market potential
• How fast is your catchment growing and when will new
supply be feasible?
• What demographic characteristics are driving demand for
residential aged in your catchment?
• How does actual demand for residential aged care compare
to planning benchmarks?
• Is there sufficient growth in your market to offset the planned
expansions of competitor facilities?
• What level of care will future market growth support (low or
high care)?
Financial performance
• How does your facility’s financial performance compare to your portfolio and industry peers?
• How do your accommodation charges compare to competing facilities in your catchment and industry averages?
• How do bond values compare to average house prices in your catchment?
• Are you positioning your price offer correctly to maximise revenue generation, given wealth and income levels in your catchment?
Our market economic analysis can answer critical questions that speak to the competitive position, future potential
and financial performance of your facilities.
Our fully developed demand model uses quantile regression models of actual occupied place days in residential care,
comprehensive databases, and strong GIS and mapping capabilities.
social impact. market research.marketing & pr. brand identity. social media. design & web.
ellisjones.com.au+61 (03) 9416 0046tw. @ellisjoneslive
14/28 down street collingwood 3066abn 97 047 448 926
People Talk.
ELLis JonEs · PRACTiCE · REsEARCH
Clients
A selection of organisations with which we have worked:
Expertise and Experience
Ellis Jones has a depth of expertise in the health and aged care sectors, with strong financial and statistical modelling skills, and
experience in property market analysis. Our modular approach is flexible, cost effective and powerful, allowing you to focus our
analysis on the key issues you need addressed. The research practice is led by two qualifed researchers who produce detailed
reports with the most current data.
social impact. market research.marketing & pr. brand identity. social media. design & web.
ellisjones.com.au+61 (03) 9416 0046tw. @ellisjoneslive
14/28 down street collingwood 3066abn 97 047 448 926
People Talk.
ELLis JonEs · PRACTiCE · REsEARCH
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