Ellis Ideas Presentation

• 1. Steve EllisIdea communicatorClearly differentiating and communicatingwhats best about your businessand the value you provide.

2. Is this a typical day? 3. Issues you may be facing Backlog of critical marketing/sales/communicationsneeds, with no budget for additional headcount/benefits. Overloaded with information/input, with not enough timeto process it all. Numerous fire-fighting distractions from core strategicresponsibilities. Generating good ideas, but falling short on execution dueto lack of time, fragmented and/or junior-level resources. Confusion over rapidly-changing media environment andwhere to optimally focus your effort and resources. 4. I will help youFree up time for more strategic responsibilitiesComplete critical projects on time and budgetEliminate fragmented messaging and establish aclear line of sight to your customersExecute seamlesslyEstablish a sensible media balanceWithout the overhead/cost of a new hire,benefits and training 5. I will save you significant time and moneyWith my:Short learning curveProcess efficiencyExtensive cross-industry/cross-discipline experienceand expertise (25+ years)Ability to project-manage suppliers and criticaldetails/deadlinesMultiple skill setsAgency creativity and quality, without the agencyoverhead 6. Steve brings a wide array of creative and businesscompetencies to help his clients address their marketingand communications needs. He is a seasoned executive who can manage all aspects of a marketing program,from strategy development to final implementation.Mary Wiatr Deloitte 7. I provide unique value to my clientsAs an:Idea generator and communicatorStrategic marketing adviserCreative problem-solverBusiness and speech writerCreative director and project managerAward-winning photographerAnd have over 15 years experience communicating and marketingLean business improvement to internal and external audiences 8. An important part of the value that Steve provides is his ability to quickly understand the core issuesand translate that understanding into creative ideas, perceptive copy and targeted, strategicallysound solutions that are precisely executed. Kevan PickensPublisher, The Golfer 9. An example Anand Sharma is a pioneer in Leanbusiness improvement who speaksfrequently at events around theworld, as an industry thought-leader. While he was in a taxi in Beijing, Ispent 15 minutes on the phonediscussing ideas and concepts for hisnext major presentation. I translated those ideas into a 45-minute PowerPoint presentation withspeaker notes that he deliveredvirtually unchanged. The audience evaluation score was9.8 out of 10. 10. Steve has a unique ability to quickly graspvirtually any message or topic, condense it down to its essence and communicate it in mediathat are consistently creative,wellresearched and visually distinctive. Anand SharmaCEO and founder, TBM Consulting Group 11. The truth isAnybody can do this stuff, just not necessarily very wellAdvertisingBrochures, direct mailConsultingCopywritingDesignPhotographyPresentationsPress releasesPromotions and incentives My nephews greatSocial mediawith computers. He canVideo do our website and hellWebsites, e-campaigns work for peanuts.Without a communicator, youll get what you pay for 12. 30,000-foot viewMy focus is to help you achieve your business goalsGrow your businessIdentify and capture newopportunitiesHighlight and capitalize oncompetitive advantagesStrengthen your brandIncrease awarenessGet closer to your customersCapitalize on each customer/prospect touch point 13. Steve became an integral part of the marketing teamat GE Real Estate, working seamlessly with senior leadersthroughout the organization. He made the effort to thoroughlyunderstand each aspect of our business and how it interactedwith our customers. He developed a comprehensive salespresentation for my business, which required very little of mytime. I really appreciated that. Skip WellsManaging Director, GE Real Estate 14. Representative clients 15. How I work with you Flexibly On a project basis On retainer Embedded with your team, on or off site A specific service or turnkey For example, just concepts and copywriting or I can translate those ideas into virtually any deliverable through Ellis Marketing, my virtual agency network of senior-level creative and technical resources We provide the impact, quality and execution of a major agency without the costly agency overhead delivering added value and savings to you 16. Work examples - web Ive been working on websites and e-marketingsince 1994, when just 22 million people in the world were online 17. Work examples - print 18. Work examples presentation themes 19. Work examples slide examples 20. Work examples articles/newsletters 21. Work examples new ideas Steve proposed the idea of a million- dollar putt at The Skins Game, which was subsequently implemented by Gillette. Recognizing that the event might be getting old, the poohbahs at the Skins Game tried to spice things up. Five cars were added to the booty, which didnt rev a lot of engines. However, the inaugural Gillette Putting Challenge was one of the highlights of the weekend. Sports Illustrated 22. Work examples new ideasSteve proposed the idea to Gillette of an in-pack collectible phonecard promotion for their disposable razors. This became the worldslargest phone card promotion ever, with over 4,000,000 cardsdistributed in Gillette razor packages. 23. Work examples - photographyProducts 24. Work examples - photographyEditorial/portrait 25. Work examples - photographyOffice artand murals 26. More client commentsIve worked with Steve on a variety of web-related and marketing projects for GE RealEstate. He was responsible for content development, strategic planning and projectmanagement. What has struck me the most about working with Steve is the time andeffort he puts into learning about every aspect of the clients business. Although not anemployee of the client, his knowledge of their business, brand, market, audience andindustry was substantial. The end results were solutions that not only worked for theclient, but maintained a strong loyalty between us.Joseph Notovitz, President/CEO, Notovitz CommunicationsI had the opportunity to work with Steve on a series of videos he produced for us inBrazil and Argentina. Steve is high-level competent professional, easy to deal with anddelivers exactly what the customer wants.Marco Antonio Nascimento, Partner & Consultant Director, EPR AmricasSteve helped produce a video that profiled our agency. His extensive experience andexpertise in video production and marketing resulted in a product that continues to beused and deliver results four years later. The success of this video was a direct result ofSteves ability to capture and present the essence of our organization. He has theability to manage a project logistically, creatively and cost effectively.LouAnn Bloomer, Founder and CEO, TBICO 27. More client commentsSteve is a creative and artistic web developer, an intelligent writer and an excellentcommunicator. He listens well, anticipates questions, understands tight budgets andtime constraints and delivers as contracted. His photographers eye lends a interestingangle to his designs. He turned the often tense and tedious aspects of building acomplex website into a reasonable and enjoyable process. I highly recommend him!Marty OConnell, Director, IECA FoundationI always found Steve to be an incredibly dedicated, disciplined and imaginativemarketer. Dedicated to making sure the client received the highest quality workpossible. Disciplined, in seeing that the work was done to the highest standards, ontime, and within a budget that could make all parties happy. And, most of all,imaginative. Steve never settled for the way things were, always looking for a better orbolder solution to the clients needs.Larry Durst, Creative Director, Clarion Marketing & CommunicationsWithin minutes of your email blast going out, my phone started ringing and emailresponses started pouring in from customers we hadnt heard from in ages. Themessage was so compelling that people were eager to find out more.Managing Director, GE Real Estate 28. Communicating ideas the essence of marketingMarketing without communicating effectively is like fishing without ahook.I quickly drill down to the essence of your product or service and translate complex business conceptsinto clear, easily-understood communications 29. I hope we can connectSteve EllisEllis Ideas1451 North Peters LaneStratford, CT 06614203-292-3101203-247-4912 (cell)[email protected]: ellisideasTwitter:@ellisideas 30. Clearly differentiating and communicatingwhat is best about your businessand the value you provide. Thank you!