ELLE magazine

ELLE magazine

Christelle Fumukina

OverviewGenre

Fashion, Beauty, Health & Entertainment

Launch Founded 1945

• ELLE magazine is an international fashion

magazine; it is the world’s largest magazine with 44 editions around the world.

Cost£3.80 per issue

• ELLE magazine was founded in France in

1945 by Pierre Lazareff and his wife Hélène

Gordon. • It was published in the US by Hearst Magazine and the

first UK edition was published in November

1985.

• The magazine also has a website that is available for 30 out of 44 country editions, for the uk the

website is: www.elleuk.com

Content• ELLE features many different articles on:

•Fashion •Beauty•Style •Health •Fitness •Food •Travel •Relationships •Celebrities •Music •Books

Every week includes common weekly articles:

•Golden Globes

•Instant outfits

•Bright beauty buys

•Red carpet moments

•Trench coats

•Catwalk

•Beauty notes

•Hair

•Skin and makeup

•Product reviews

•Expert tips

•Diet and fitness

•Spa guidesELLE magazine uses formal language which is what makes their magazine look more professional than others.

Audience and MarketingThe main audience for this

magazine would be the female gender as the content is mostly targeted at young women who are interested in fashion trends

and more.

Typical Ads•Social (Facebook, Google +, Twitter, Tumblr, Pinterest,

Instagram, Flipboard)•Dior

•Revlon•Loreal

•Louis Vuitton•Avon

•Calvin Klein and more…

The potential readership of ELLE magazine, using audience demographics is:

A (Top management and other highly salaried professionals)

B (Middle management e.g. teachers)

C1 (Office supervisors, junior managers, nurses, specialist clerical staff etc)

ProductionPublisher

Hearst Magazines U.K. Launch Founded

March 4, 1887

in San Francisco by William Randolph

Hearst

Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution

Hearst Magazines UK publishes 20

consumer titles in the UK:

• All About Soap

• Country Living

• ELLE

• Real People

• Harper’s Bazaar

• BestEtc…

Circulation

e.g. ELLE Magazine Circulation: 170,286 Digital

Circulation: 6,808 Combined Circulation: 177,094* Female Readership: 813,000

ConsumptionWith a total circulation of

1,128,186 in first-half 2013, ELLE delivered more than 28,000 in

bonus circulation to advertisers.

ELLE's digital edition reaches 38,000+ readers

each month. Individual paid subscriptions to ELLE are up +2% vs. first-

half 2012.

DistributionDistribution comes in two main forms for ELLE: magazine and website

• ELLE have their own magazine that includes a lot of content such as articles and fashion trends. • The ELLE website has many editions for different countries,

which have pretty much the same content as their magazine.• But they also have videos, and links to other website such as

the Hearst Magazine website, their shopping website, Facebook, Twitter and other social networking website so their customers could keep in contact with them.

…Convergence - refers to separate technologies such as voice, data, and

video that share resources and interact with each other.

The website also allows people to subscribe to their newspaper

where they can keep up to date with new magazine articles, trends, news and fashion.