Elitecore enables Tata Teleservices Ltd. (TTSL), a …worldwifiday.com/wp-content/uploads/2016/06/Elitecore-Wi...Tata Teleservices Ltd. (TTSL) is one of India's leading private telecom

TTSL Wi-Fi Case Study

In recent years, Wi-Fi has evolved at an unprecedented rate and continues to be one of the most popular

wireless services. With the advancement in the smart devices and increased usage of high bandwidth

applications, Wi-Fi becomes the standard access technology that easily caters to the highly dense

mobile data traffic by offloading onto Wi-Fi and making connectivity as seamless as 3G / 4G networks.

Looking at its plentiful benefits, operators are restructuring their network strategies and rolling out

public Wi-Fi hotspots, supporting the next generation digital revolution.

With global Wi-Fi hotspots predicted to pass 10.5M mark in 2018 (Source: ABI Research), there hasthe

been an ever growing ubiquity of ublic Wi-Fi roll outs looking at the portfolio of differentiated servicesp

and business models it offers. With this operators are constantly looking for ways to leverage their

infrastructure, offer high quality wireless experience and implement differentiator strategy along with

monetization offerings.

With the endeavour of keeping up with the changing demands of users and catering to the emerging

demand of Wi-Fi, Elitecore SMP enabled leading Indian telecom operatorTata Teleservices Ltd. (TTSL),

to roll out seamless obile ata offload, tadium Wi-Fi, ublic Wi-Fi and monetization services acrossm d s p

hotspots in India and abroad, thus helping them to be the first mover in the market to offer innovative Wi-

Fi services. The platform holds great potential to resolve the market challenges and easily suffice the

requirements of the operator, thus ensuring increasing customer reach, faster roll out of services and

generating new revenue opportunities.

BackgroundKey Facts

� Customer: Tata Teleservices Ltd.

(TTSL), tleading elecom operator

– India

� Elitecore products supplied:

› Wi-Fi SMP

› Other Add on modules from

Elitecore product suite

� Solution offered: Successful roll

out of obile ata offload, ublicm d p

Wi-Fi and vent based Wi-Fie

services by offering innovative

business cases like EAP SIM,

Non EAP SIM and OTP based

authentication, voucher based

Wi-Fi access, location specific

differential prepaid plan

packages, Wi-Fi bundled with 3G

plans etc.

� Licensing,Delivery model:

s i dupply, mplementation, elivery

and nstallationi

� Delivery ime:t Fastest ever roll

out – in less than 9 months

� 3GPPServices supported:

m d wobile ata offload, alk-in,

e lvent based Wi-Fi, ocation

based advertisement display,

notifications

� Data: ime andTraffic supported: t

volume based

Elitecore enables Tata Teleservices Ltd. (TTSL),ta leading elecom operator to bring the

connected Wi-Fi experience in IndiaRolls out ationwide Wi-Fi ervices withn s

Elitecore Service Management Platform (SMP)

Tata Teleservices Ltd. (TTSL) is one of

India's leading private telecom

service providers, having a pan-India

presence across all of India's 19

telecom ircles. The company offersc

integrated telecom solutions to its

customers under one of its unified

subsidiary brand, which operates its

wireless networks on GSM, CDMA and

3G technology platforms.

Communicat ions is among the

operator group's larger investments,

wi th over $7.5 bi l l ion a l ready

committed. The roup's objective isg

t o p r o v i d e e n d - t o - e n d

telecommunications solutions for

business and residential customers

across the nation and internationally.

The te lecom serv ice prov ider

operates in more than 450,000 towns

and villages across the country. It is

the clear market leader in the

enterprise space and has market

leadership in many product lines,

such as mobile broadband with its

family of wireless access devices. The

operator's bouquet of telephony

services includes mobile services,

wireless desktop phones, public

booth telephony, ire-line and Wi-Fiw

services.

Company at a Glance

Elitecore Solution

To provide a seamless and secure Wi-Fi access with 'Anytime-Anywhere' connectivity, Elitecore Wi-Fi Service Management Platform (SMP) enabled

operator with olution to offer lassic Wi-Fi at hotspots, arrier Wi-Fi offload and offer monetization services with key modules to support innovatives c c

use cases like EAP-SIM, Non EAP-SIM, MAC-ID based authentication, ormal alk-in Wi-Fi, omadic Wi-Fi for operators', non operators as well asn w n

roaming users.

TTSL Wi-Fi Case Study

Elitecore Wi-Fi Service Management Platform (SMP) offerings

3GPP AA›

› MAP – GW

› Captive Portal (WebIn)

› Voucher Management System

› Prepaid Rating and Charging

› Roaming Interface

› Charging Gateway

Other Add On odules from Elitecore roduct uitem p s

› Subscriber Profile Repository

› Monitoring Tool

› Reporting Tool

Key Highlights

Variedbusiness cases delivered

Innovativereports generated

99.99%uptime

Delivery in less than

months9

Enabled operator with largest indoor and outdoor

servicesWi-Fi hotspots in India

Elitecore enabled Wi-Fi Services at operator laid hotspots across India.

Stadium

Hospitals

Malls

Resorts/

Hotels

Airports

Cafes

Cafes

Cafes

TTSL Wi-Fi Case Study

Elitecore's centralized Wi-Fi platform enables to launch differentiated services for obile ata offload andoperator m d

public Wi-Fi thus generating more footfalls across the hotspots and speed up Wi-Fi service delivery.

Akshat Joshi

VP - Wi-Fi Business, Elitecore Technologies

� To offer seamless Wi-Fi access at operator held events, portal based In- enue Wi-Fi services across a wide spectrum ofBusiness requirements: v

locations including airports, cafes, hotels, hospitals, malls, stadiums, educational institutions, showrooms, railway stations through scratch card

based vouchers or online vouchers

Business equirements and Solution Impact DeliveredR

Seamless Wi-Fi access at public places

Solution Highlights with Business Benefits

Enabled operator to offer free and paid Wi-Fi

services across hotspots locations includingoperator

c m u hafes, alls, niversities, IT Parks, otels across India

Secured Wi-Fi access with on registeredOTP

MSISDN or PIN based authentication

Heavy footfalls across various Wi-Fi hotspots

GBs of ata transfer dailyd ed

The platform supports Wi-Fi requests from various

devices including android, iOS, windows,

laptops, symbian, tablets, etc.

Successfully enabled Wi-Fi services at operator

organized different corporate events

Enabled existing DSL users to access Wi-Fi and lobalg

roaming services at operator hotspots with their

existing broadband credentials

Enabled Wi-Fi access by creating Wi-Fi account –

purchase pre-paid Wi-Fi pack online through credit

card or net banking, or at the hotspots in form of

scratch cards - can be recharged once validity expires

Facilitates users to purchasehotspots specific Wi-Fi packs

One touch quick connectivity to Wi-Fi with device

as belowagnostic user friendly GUI for Wi-Fi Login

TTSL Wi-Fi Case Study

Free Wi-Fi Paid Wi-Fi Roaming User

Name

E-mail ID

Select Country

Mobile No.

I agree to Terms & Conditions

Send OTP

Already have OTP

Free scratch card

Redirection webpage for MSISDN

Free Wi-Fi Paid Wi-Fi Roaming User

Dear Customer

You have been successfully signed in

Remaining Time

HRS MIN SEC

00:12:33

Switch to Another Device

PLEASE DO NOT CLOSE THIS WINDOW. OPEN ANOTHER BROWSER WINDOW

TO CONTINUE SURFING.

Time counter for usage

Free Wi-Fi Paid Wi-Fi Roaming User

Select Country

Mobile No.

Enter OTP

Please enter the details sent to your mobilenumber via SMS

Submit

Resend OTP

OTP received on MSISDN

� To provide seamless Wi-Fi access to operator's existing as well as non operator's users by offering multiple businessBusiness equirementsr :

cases

› Operator's existing users having EAP-SIM enabled devices – To enable the user to connect to the operator's Wi-Fi hotspot, authenticating them

with their SIM credentials and offloading from 3G to Wi-Fi

› Operator's existing users having non EAP-SIM enabled devices - To enable the user to connect to the operator's Wi-Fi hotspot, redirect them to

c paptive ortal wherein they enter their mobile number and get verified by a One Time Password (OTP) on the user's registered number

› vOnline oucher ( credit card payment) or physical scratch card voucher based access

› Enable MAC-ID based authentication on user's subsequent Login

› Integration with multiple payment gateways

Mobile ata offload operator and non operator usersd for

Subscriber

Free Paid

Scratch Card Online Scratch Card Online

Solution Highlights with Business Benefits

Successfully , maximumlaunched businessvaried cases

number of use cases ever launched in a single phase

Wi-Fi roll out. Few to mention, use cases include:

Time based vouchers Free and paid

(physical and online) are generated daily

› EAP-SIM based mobile data offload onto Wi-Fi

› OTP based authentication via SMS

› MSISDN based login

› MAC-ID based authentication and transparent auto

login

› Walk-in Wi-Fi with voucher based / scratch card or

online voucher purchase

› Inter network roaming

› Flexible charging

› Differential policy and location based QoS etc.

› Centralized quota management for cellular and

Wi-Fi

Increases customer retention and loyalty:

by offering differential 3G+ Wi-Fi bundled plans

Enabled highest number ofpayment gateway integrations

Faster roll outs and quick time to market:

Pre-integration with existing IT, high vendor

interoperability helped in CapEx savings and leverage

resource investments

TTSL Wi-Fi Case Study

� Business equirementsr :

› Dynamic advertisement platform integration with captive portal

› Location centric targeted advertisements and deals across hotspots

› Sponsored Wi-Fi services – generate partnership models

› Location specific customized notifications for nearby Wi-Fi availability

› Real time reporting and analytics

Monetize Wi-Fi by offering innovative and personalized Wi-Fi services

Solution Highlights with Business Benefits

Increased monetization opportunities:

Location specific dynamic advertisements displayed

on the portal, throughpartnership based revenue

advertisements from retailers, advertisers

› Daily / hourly time based Usage

› Location specific hotspot based data usage

› Location specific plan wise usage

› Segment wise

› Device type wise

Unique reports are generated

daily and used to analyze the Wi-Fi usage pattern,

helps operator to launch new plans and monetize.

To mention a few:

Increase brand visibility and awareness:

with targeted notifications about Wi-Fi availability,

displayed Wi-Fi Hotspot Locator for users to latch on

Wi-Fi – thousands of notifications sent across hotspots daily

� a comprehensive stadium Wi-Fi solution to provide full coverage and high speed Wi-Fi access across sportsBusiness requirements: To offer

venue, free Wi-Fi connectivity to all the spectators in the stadium that would allow large number of concurrent users to connect to Wi-Fi at the

same time.

Stadium Wi-Fi olution during IPL matches in Indias

Solution Highlights with Business Benefits

Customer elight & mproved fan experience withd i

s ceamless onnectivity: The solution enabled the

organizers to offer Wi-Fi connectivity with free,

secured and reliable high quality Wi-Fi access.

Thus the solution helps organizers in increasing the

footfalls, and improvises the data experience for users

which in case of 3G becomes much congested and

clogged due to stadium set up and large crowd

Simplified network manageability with reduced

congestion: The solution eased the congestion caused

to 3G data traffic and the immense network clogging

which could have hampered the data and even voice

calls and text access in such densely crowded events

Innovative engagement models for increased

revenue potential: The novel solution enabled

monetization streams for operators through

\partnerships with various merchandises, advertisers,

sponsors, content providers etc. willing to market

themselves by customized targeted promotions and

branding their offerings at the stadium.

Create brand awareness - Interesting statistics:

› First ever ricket tournament in the world to offerc

s stadium Wi-Fi ervices

› Dedicated bandwidth to ahigh bandwidth allocation

total of 34000 fans present in the stadium

› Free Wi-Fi connectivity provided in all the cricket

matches

› GB data was transferreds of

› On an average 63% of more data usage on Wi-Fi

than on 3G

› This unique and innovative Wi-Fi Solution was

deployed in less than 2 weeks

› Features like ustomized obile pp and ocationc m a l

specific services were first time introduced in any

s stadium Wi-Fi olution

TTSL Wi-Fi Case Study

Mobile applications for

› Location direction for food joints in stadium, rest rooms, exit area etc.

› Online ticket sale, merchandise purchase within stadium, advertisements &

promotions

› HD Live videos, event replays

› Live score, event statistics and schedule etc.

› Event related news, photo upload on fan page - social media etc.

It also support promotions of exclusive in-venue content through several stadium

specific mobile applications and various merchandises, help end user with location

of food joints in stadium, ticket sale, cricket videos etc. thus benefit the operator, the

cricket sponsors, advertisers and end users as well.

Corporate Office

www.elitecore.com

www.sterlitetechnologies.com EC

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Sales & Marketing

For Product Query or Demo Request Email us : [email protected]

Elitecore Technologies is a global IT product providing BSS alongside packet core with, a Sterlite Company, solution

flexibility of modular and pre-integrated offerings. Elitecore Technologies is a part of Sterlite Technologies Limited, a leading

global provider of solutions for the high-speed data transmission and power transmission networks.

Adhering to TM Forum and 3GPP standard, Elitecore telecom offerings are compatible to large vendor ecosystem

addressing to operator’s requirement of faster time to market and better TCO. As experienced IP solutions player, Elitecore

products are highly responsive to next-generation services, fulfilling operator monetization needs across the access

networks. Elitecore has over 150+ network deployments in 52 Service Providers, with presence across 40+ countries.

About Elitecore Technologies

Mumbai T : + 91 - 22 - 61435100 F : +91 - 22 - 61435151el axDelhi T : + 91 - 11 - 47540400 F : +91 - 11 - 41589760el axPune T : + 91 - 20 - 67083000elDubai T :el + 971 - 4 - 204 5391/5390/5392Mauritius T : + 230 9481739el

Elitecore Technologies Pvt. Ltd.

904, Silicon Tower, Off. C.G. Road,

Ahmedabad - 380 006. INDIA.

Tel : +91- 79 - 66065606,

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