INTERNET MARKETING PLAN & STRETEGY www.eliteinfoworld.com
INTERNET MARKETING PLAN & STRETEGY
www.eliteinfoworld.com
BASIC FACTS
Every day, the search engines and directories average 300-500 million searches (multiple sources)
In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines
Unfortunately, only 7% of all web sites are visible by the search engines according to a recent statmarket.com study as most web sites are not properly optimized.
Search Engine Optimization (SEO) is the method by which web pages receive a high page rank in search engines (SEs)
SEO is the act of modifying a website to increase its ranking in the listings of SEs
BASIC FACTS
OVERALL BENEFITSAfter SEO, your company gets the ability to:
• Drive high quality customers to your website
• Increase sales leads from customers looking for your products and services
• Build your brand online by communicating marketing messages to your target audience
• Increase your profile against your competitors
• Target a global audience via international search engines
• Be accountable with ROI tracking
RESULTSWITH PROPER INTERNET MARKETING
Appear on 2nd or 3rd page of Google (positions 11-30)• After one month – increase to 5.2 times x original traffic• After two months – increase to 9.4 times x original traffic
Appear on 1st page of Google (Top 10)• After one month – conversion rate up by 42%• After two months – conversion rate up by 94%
BEFORE & AFTERThe before & after results clearly illustrate the apparent
benefits:
Before • Become only a SHOW piece
• Only an invited visitor can enjoy the services of the website
• NO RE-SALE value• Services and product CANNOT
be sold to an unknown visitor
• NEGLIGIBLE visitor participation & presence
After• Become a REVENUE generation
model• An unknown visitor can also
benefit with the website.• HIGH RESALE Value• Services and product can also be
sold to an unknown visitor to maximize PROFITS.
• UNLIMITED visitors participation & presence
PLANNING AND CYCLE
INTERNET MARKETING
Planning and Development• Website Design &
Development• Sales Funnel Integration
Measurement and Tracking• Visitor/Traffic Tracking• Goal/Lead Conversion• Statistical Analysis
Marketing and Promotion• Organic Optimization• Pay per click• Social Media Optimization
CAMPAIGNSAt Elite Infoworld, we are providing the following TWO internet marketing campaigns to enable achieve
best results.SEARCH ENGINE OPTIMISATION CAMPAIGN
(SEO)On-Page Optimization (Search Engine’s friendly
page optimization)Off-Page Optimization (building link popularity)
PAY PER CLICK CAMPAIGN (PPC)Find and use the most searched key phrase related with
the website.PPC account maintenance and bid optimization on a daily
basisVisitor loganalysis with Google Analytics
SEO Process
DesignOptimize
Rep
ort
Build
Promote
ReportGoogle Analytics, Goal, Filter Setup, Statestical Analysis
OptimizeWebsite and Business Optimization
DesignWebsite DesignWebsite Development
BuildWebsite, Blog, Video, Social Media Marketing
PromoteLink Building, Bookmarking, Article Marketing, Press Release, Social Media
SEARCH ENGINE OPTIMIZATION
On Page Optimization• Business Analysis• Keyword Research• Competitors’ Website
Analyses• Meta Tags Optimization• Keywords Optimization• Content Optimization• H1 H2 tags Optimization• Title Tag Optimization• Website Structure
Optimization• Sitemap for Link
Optimization
Off Page Optimization• Website Submission to
Search Engines & Directories
• Social Book Marking• Article Submission• Press Release Submission• Blog Comment Posting• Forum Posting• Link Wheel Posting• Trade Lead Posting• Hosting of Google Sitemap
DELIVERABLES
TARGET
Good SERP listing with competitive key-phrases on following search engines - google.com / msn.com / yahoo.com
TIME PERIOD
Approx. 3* months required to achieve the target
REPORTS
List of SEO Deliverables submitted on Project Initiation
Fortnightly SEO Progress Reports
* Time Period Depends on Business Type and Competition
Other IM ServicesSearch Engine
MarketingReputation
Management
Emai
l
Prom
otio
nSEM
R.M.
Emai
l Social Media
Optimization
Affiliate Marketing
SMO
Affiliate
Email• Promotional
Email• Newsletters
R.M.Online Identity Management
SMO• FaceBook• Twitter
SEM• Pay Per Click
Advertisment• Banner Advertisment
Affiliate• Brand Building• No Search Engines Pain
Why ELITE INFOWORLD?RELIABILITY
Part of a large, established group having a turnover of US$ 4 million. The company has a saleable & state of the art infrastructure along with a large multi-skilled talent pool of resources
CUSTOMIZATION
Provide customizable pricing models & flexible option of choosing between projects on a ‘fixed cost basis’ or ‘dedicated hiring of developers’ on a man hour basis.
Allocation of multiple resources per project along with supervision by a Project Manager.
Seamless communication and support channels via phone, fax & online chat along with prompt feedback to client queries.
CLEAR COMMUNICATION
Why ELITE INFOWORLD?GOOD DEAL
Projects, Solutions and Resources offered at extremely competitive prices – Literally the best “PRICE TO QUALITY QUOTIENT”.
We provide a cost advantage of nearly 30 – 40%
EXPERIENCE
Varied solutions provided to a wide spectrum of verticals like GSA Access Group, Littleye, Dotcomsformoms etc.
Deep understanding & knowledge of the international markets and our expertise is backed by a large online portfolio & testimonial list.
INNOVATION
THANK YOU!
We appreciate the time you took to view Our Presentation. We are verymuch interested in working with you and look forward to hearing
from you about SEO and PPC Campaign for your Website.
-: Reach Us :-Phone: +91 79 40050401 IM: dig4994 (Skype)Email: [email protected] [email protected] (Gtalk)Web: www.eliteinfoworld.com eliteinfoworld (Yahoo)