1 Company Profile 2 The promise of good health.. One of South India’s Largest food company. Annual turnover of Rs.2200 million. 25 years of rich experience. 8 multi-location, Quality-driven, State-of-art manufacturing facilities. Core Areas of Operation. Flour Milling. Bakery & Snacks. Wellness Range. Ethnic Food. Convenience Food. * * * * *
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1
Company Profile
2The promise of good health..
One of South India’s Largest food company.Annual turnover of Rs.2200 million.25 years of rich experience.8 multi-location, Quality-driven, State-of-art manufacturing facilities.Core Areas of Operation. Flour Milling. Bakery & Snacks. Wellness Range. Ethnic Food. Convenience Food.
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Management
Managing Director:
Mr. T.R. Raghulal – a dynamic entrepreneur, ``with foresight & a sharp business acumen.
Professionally qualified from Wharton School ``(Univ of Pennsylvania, USA).
Past Chairman of Confederation of Indian Industries (CII), Kerala chapter, India’s Premier business Association, responsible for Industry reforms.
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An environment-friendly enthusiast - Advocating ``
safe & Natural living.
The promise of good health
Company Profile
The promise of good health..
9 multi-location, Quality-driven, State - of - art ``Food manufacturing facilities.
R&D centers in each unit to meet changing ``customers expectations.
Farm to Fork Operations Direct procurement of wheat.
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Management
Mr. C.G Prathibasmidan - Chief Executive Officer.Mr. Sabu Jose - Jt. Chief Executive Officer. Mr. Sajan Mathew George-Chief Operating Officer.
1. Be Proactive2. Begin with the End in Mind3. Put First Things first4. Think Win-Win5. Seek First to Understand then to Be Understood6. Synergize7. Sharpen the Saw
FranklinCoveywww.franklincovey.com
1999 Franklin Covey Co. All Rights Reservedc
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Vision & Values
Vision – ‘The Food Factory to the World’.
By offering Healthy, Nutritious, Safe, Economical Food Products to consumers across the Globe.
We will ensure the farm practices, used to cultivateour ingredient are better for our planet
We will bring you foods which will make you healthier & prevent disease
We will bring you total food for your total health
We promise you to bring stories of how farmers are dedicated to bring you this good food
We will work as a team to make our world better & healthier
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Excellence in Food Industry
Elite Awards
‘ ’ – Awarded by the association of Food Scientists & Technologies (India), Thrissur Chapter in March 2002.
‘Productivity Award ’ – Awarded by State Government.
‘National Productivity Award’ in Cereal Milling – awarded by ‘Govt. of India’.
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Our System
Safety & Quality Control – HACCP Certified Plants. ```
Excellent Systems * SAP implemented.* TPM driven. * ISO 9001:2000 certified.
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Our people
Elite recognizes human resources as a key ``component for facilitating organizational growth.``At Elite, our success has always been – and ``will always be – a reflection of our employees’
achievement.
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Quality
Our Quality process begins right from the raw ```Material procurement stage and continues till ```the product finally reaches the consumer.
At Elite, Quality is our first priority. We practice ```It every day.
Other Division:Elite Homes (P) Ltd, Elite Infra (P) Ltd,
Thrissur.
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Exports
We aim to become -‘The Food Factory of the World’Reaching the right place at right time.We have export in all the G.C.C, Saudi Arabia,
``United States, United Kingdom and Europe.
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Diverse Competitive Framework
Corporate Brand
Elite has one of the most diverse portfoliosThe consumer pack business has 131 SKU’s and growing, for various products and variantsEach of the product has a distinct consumer consumption behavior as well as varying consumer expectationsThe competition ranges from multinationalPepsico to large Indian corporations like ITC, Levers,Britannia to local players like Nirapara, Safa, Double Horse etc.
The corporate logo “Elite” appears across all theconsumer packsThe company philosophy is reflected through the corporate promise line “The promise of good health” on all the consumer packsThe corporate name as well as the corporate promiseenjoys robust consumer support across all the markets
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Product RangeBakery & Snacks (Fruit Cakes, Bar Cakes, Cake Rusk, Milk Toast, Original Toast)