Elina Halonen, The Irrational Agency, UK Festival of NewMR 2012 - Main Stage - Session 5 A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 The Quick and the Dead A manifesto for change in the market research industry All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Elina Halonen The Irra:onal Agency