Eliances secrets of media exposure digital Jeff Pizzino

‘Secret Session Media’

Copyright 2016 Eliances. All Rights Reserved

For Immediate Release:

Secrets7Jeff Pizzino, APR

of Print Exposure



• Mutually beneficial, 2-way communications with all the stakeholders of a company.

Secret #1: Know what PR is… and isn’t.





• Mutually beneficial, 2-way communications with all the stakeholders of a company.

• Place in a company. Marketing vs. PR.• Roles of public relations.• Spin-free, accurate TRUTH.

Secret #1: Know what PR is… and isn’t.





Secret #2: Build targeted news media list.

• Local/National• Consumer/Trade• TV, Radio, Print• Blogs | News Websites





Secret #3: Write news release. • Be newsworthy.• Don’t use the “marketing template news release.”











Secret #3: Write news release. • Be newsworthy.• Don’t use the marketing template news release.• “PR” never stands for press release.• Know and use AP Style.• Impeccable writing.



Secret #4: Online newsroom. • Create a home for the press.







• Don’t mass pitch.• Be newsworthy.• Tie into a trend.• Offer a follow-up story.

Secret #5: Pitch your story.



• Contributed articles.• Weekly columns.• Did you get my email?• The reality of pitching the press.• PR person who guarantees coverage?

Secret #5: Pitch your story.



• Don’t send a news release.• Customize pitch; read the blog.• Offer product sample for review.

Secret #6: Digital media.



• Secure copy of all press coverage.• tvvideoclips.com | $60/clip on MP4 file

Erik: 1.800.799.8881.• Post on social media.

Secret #7: Put press coverage to work.





Jeff Pizzino, APR

[email protected]

Eliances secrets of media exposure digital Jeff Pizzino

Business