Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112
ElementsofDesign:ValueIClaudiaJacquesdeMoraesCardoso2DDesign–Art112
Value
§ Valueistherela:vedegreeoflightanddark:
h?p://www.atpm.com/9.07/images/design-defini:ons.gif
Value
§ Lightisessen:altoourpercep:onofvalueandcolor.
h?p://www.sanjeevsingh.net/2007_10_01_archive.html
Value
• ActualLight=thelightweseearoundusateveryturn.– Source:sun,incandescentandfluorescentbulbs,fire,streetlamps,
television,computerscreens,etc.– 3Dmediaandarchitecture.
• IllusionofLight=whatweseeaslightinmost2Dart.– Source:
Representa:onalimage:sun,fire,etc.Non-representa:onalimage:outsidethepicturebutitseffectscanbeclearlyseen.
Value
§ Valuecanbeusedtomakea2Dshapeappearvolumetric.
h?p://www.thomsonedu.com/art/book_content/0495094870_lazzari/study_guide/images/94870_0207.jpg
Value
§ Contrastisthedifferenceintheamountofvalues.§ Thenarrowertherangeofvalues,thelowerthevalue
contrast.
h?p://www.pixelpoke.com/gdc/paperimages/Image6.gif
Value§ Whentherangeislimitedtolightvaluesitisreferredtoas
highkey.
EdTarpeningFaintSunset(BuenaVistaPark)
Value
§ Alimitedrangeofdarkvaluesiscalledlowkey.
KarenPhipps-h?p://3.bp.blogspot.com/_OQ-bzKIYoKw/SyJwwx6vc-I/AAAAAAAABaE/kV_N86uGoNk/s1600-h/low-key.gif
Value
§ Areaswithhighvaluecontrastcomeforward.§ Areaswithlowvaluecontrastrecedeintothedistance.
Valueaddemphasisasareasofhighcontrastwillstandoutinareasoflowcontrast.
Benede?oLu:Renoir
Value§ Valuedistribu:onreferstothe
propor:onandarrangementoflightsanddarksinacomposi:on,anditsemo:onalimpact.
§ Lowvaluecontrastcreatesasubtle,restrainedeffectthatfeelscalmandquiet.
TimothyJahn’sWater’sEdge
Value§ Highvaluecontrastevokesdramaandconflict.
BillTeitsworth-h?p://www.etstudioart.com/Study%20for%20Fenceline.jpg
Value§ Thelightvaluesofhighkey
imagesconveythesenseofhappinessandlightness,mid-rangevaluesevokesadnessanddepression,andthedarkvaluesoflowkeyimagescreatefeelingsoffearandmystery.
§ Intermsofvisualweight,darkervaluesfeelheavierthanlightervalues.
MianSitu-h?p://miansitu.net/36/lp_278/skin_/fs_/lg_en/pg_ar:st-ar:stcollec:ons.html
Review
Value:§ It’sanelementofdesign.§ Therela:vedegreeofdarkandlight.§ Grada:oncreatesafullrangeofvalue.§ Value=Volume.§ Contrastisthedifferenceintheamountofvalues.§ Highkey=lightvalues§ Lowkey=darkvalues§ Propor:onandarrangementofvaluescanaddemo:onalimpact.