LEAD MAGNET ELEMENTS OF A SUCCESSFUL www.SamsonMedia.net
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LEAD MAGNETS ARE USUALLY A TYPE OF CONTENT THAT “SPEAKS” TO THE “PAIN
POINT” OR CHALLENGE THAT ONE OF YOUR MAIN TYPES OF PROSPECTS IS
TRYING TO SOLVE.
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THE LEAD MAGNET IS TYPICALLY
SOMETHING IN DIGITAL FORM
THAT’S DELIVERED BY EMAIL.
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HELPING YOUR PROSPECTS
SOLVE THEIR PROBLEMS IS A GREAT WAY TO
BEGIN BUILDING TRUST!
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LEAD MAGNETS ADDRESS THE
SPECIFIC NEEDS OF ONE TYPE OF PROSPECT
FOR YOUR BUSINESS.
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LEAD MAGNETS EXPLAIN,
CLARIFY OR SIMPLIFY A TOPIC THAT
IS COMPLEX.
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NOT ALL PRODUCTS OR SERVICES LEND THEMSELVES TO THE LEAD
MAGNET APPROACH.
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YOUR LEAD MAGNET NEEDS TO BE RELEVANT TO YOUR
PRODUCT OR SERVICES.
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LEAD MAGNETS SHOULD HAVE
AN ATTRACTIVE LAYOUT WITH
EYE-CATCHING DESIGN.
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CREATE A CLEAR AND CONCISE TITLE WITH A DESCRIPTIVE
SUB-TITLE FOR YOUR LEAD
MAGNET.
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PROVIDE YOUR LEAD MAGNET IN DIGITAL
FORMAT WHICH CAN BE DELIVERED VIA EMAIL. TRY PDFS, LINKS TO VIDEOS,
WEBPAGES, OR PRIVATE
FACEBOOK GROUPS.
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DEVELOP A WELL-WRITTEN LANDING PAGE
TO DISPLAY YOUR LEAD MAGNET.
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UTILIZE AN AUTOMATED
EMAIL FOLLOW- UP SEQUENCE
FOR YOUR LEAD MAGNET.
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KEEP IN MIND THAT THE LEAD MAGNET WILL NOT, NOR SHOULD NOT, TRY TO
SOLVE MULTIPLE ISSUES FOR MULTIPLE TYPES OF PROSPECTS.
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PICK THE MOST IMPORTANT PROBLEM YOU CAN HELP SOLVE FOR ONE TYPE OF PROSPECT
AND IF SUCCESSFUL, YOU CAN ALWAYS CREATE ADDITIONAL LEAD MAGNETS.
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SET A MARKETING
BUDGET FOR YOUR
LEAD MAGNET AND
TRACK YOUR ROI.
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FOR MORE INFO ON LEAD MAGNETS
973.744.6621 www.SamsonMedia.net
www.SamsonMedia.net
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