Analysis of FB page - Dick Smith – From 21 st December 2010 View point specifically for PBtech Hamilton on Dick Smith 1. The Dick Smith FB site is a comprehensive site for all of Dick Smith Branches. 2. The online department is involved in the FB site and individual shops or branches have NO contribution to the FB site. 3. The most prominent post has been promoting the link of the deals on the online shop of Dick Smith. 4. Learning may be that – the way PBtech is posting the newspaper designed adverts may not the suitable for FB. 5. More appropriate and attention catching for the FB audience is an image of the product – critical features punch line of the product – price and if possible some customer review. 6. The wall should be used since it is viral – gets transmitted. 7. The categories described below should provide you with a summary of the type of communication done by Dick Smith on FB. Category of Post on FB Description Debashish Mandal Ph.D. Candidate Email: [email protected]/ [email protected]Uploaded on 29.05.2011 Copyright University of Waikato Page 1 of 29| Page
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Analysis of FB page - Dick Smith – From 21 st December 2010
View point specifically for PBtech Hamilton on Dick Smith
1. The Dick Smith FB site is a comprehensive site for all of Dick Smith Branches.
2. The online department is involved in the FB site and individual shops or branches
have NO contribution to the FB site.
3. The most prominent post has been promoting the link of the deals on the online shop
of Dick Smith.
4. Learning may be that – the way PBtech is posting the newspaper designed adverts
may not the suitable for FB.
5. More appropriate and attention catching for the FB audience is an image of the
product – critical features punch line of the product – price and if possible some
customer review.
6. The wall should be used since it is viral – gets transmitted.
7. The categories described below should provide you with a summary of the type of
communication done by Dick Smith on FB.
Category of Post on FB DescriptionPromoting online deals on FBPromoting link of website
Repeatedly usedPromotes the promos on the websiteA punch line with some critical information about the product and the offerSometimes Include customer review of the product
Weekend Deals/Brand deals/Special day deals
Links to the website for special deals on weekends, brand specific and specific day deals such as mother’s day and Easter
Limited period deals announced on FB
Links to the website – promotion having deadlines
Limited period deals announced on FB exclusive for FB with and a special FB Code
Not much used – just one instance in 5 months!
Demonstration and instructive videos posted about how to use the product
Giving Smart tips to customersInformation about products
Seeking Opinion of customer What they expect on fb?Review writing prizes Announce prize for writing the best review on products/serviceConducting social events Open day, joy rides, BBQWishing on festivals and occasions
Customary wishes on easter, Christmas new year etc.
Laughs and Gigs related to Entertainment – related to the computer industry in general – funny videos Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
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