Electronic media 2013

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ELECTRONIC MEDIA – WHAT WE WILL LEARN• Topic 1• Trends in Media

• Topic 2• Utilizing Mediums Effectively

• Topic 3• Teach Your Advisors

TRENDS IN MEDIA

• What Kinds of Trends?• Marketing

• As State Officers…• You are the Sales Representative for DeMolay in your jurisdiction.

• Characteristics• Authority• Knowledge• Status

TRENDS IN MEDIA – MARKETING SURVEY

• Marketing Perspective• Social Media Marketers are spending the majority of their time these

days on Pinterest, Google+, Instagram, and Youtube

• Declining Services• Online Forums and Geo-Location Services (FourSquare) have seen a

6% drop and an 8% drop in total activity since 2011.

• Sweet Spots• B2C (Business To Consumer) Marketers are using Facebook at a

greater rate than B2B (Business To Business)• 2/3rds of Marketers plan to increase their use of Twitter activities

TRENDS IN MARKETING

TRENDS IN MEDIA – SO WHAT?

• Audience• Where are they?

• Plan Wisely• You want to spend your time marketing events and DeMolay itself

where they primarily spend their time and where you know you can catch their attention.

• You Tell Me• Where are kids on social media these days?• Facebook• Twitter, Vine• Snapchat

TRENDS IN MEDIA

TRENDS IN MEDIA – RECAP

• As State Officers…• You are the _____ in your jurisdiction.

• What are the four major social networks marketers are spending the majority of their time on?

• What do B2C and B2B mean?

UTILIZING MEDIUMS EFFECTIVELY

• Facebook• Pages vs. Profiles• Post Insights• Event Marketing• Should Create Events under the Page

• Twitter• Bulk information• Unique Hashtags (#RG1JOTraining)• Send a Tweet using this hashtag this weekend if you’re a user.• Hashtags organize posts under a specific topic, like this weekend.

• 140 Characters – Link to more information

UTILIZING MEDIUMS EFFECTIVELY

TEACH YOUR ADVISORS

• They won’t know what they don’t know• Let them know where kids are online• Let them know what you want to do and why you want to do it.• Don’t hesitate to be the leaders you already are• Demonstrate the importance of a shift in strategy if necessary

• Questions?

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