Electric cars Exponential growth market Recharging outside your home: FEAR! We want to solve this proble m
Electrivia - My Startup Project at Stanford Ignite
Jul 05, 2015
Electrivia is a startup project I developed for the Stanford Ignite Program. It focuses on developing a platform for the reservation of electrical car recharging station in Europe. The presentation includes the product definition, the business model and the business plan.
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Electric cars
Exponential growth market
Recharging outside your home: FEAR!
We want to solve this problem
1h
Broken / Not Compatible
Busy
?
No subscription
1h
Broken / Not Compatible
Busy
?
No subscription
Find Book Pay
Book 10:15 – 11:15
Recharge cost: 2.13€Debited next month
Source: International Energy Agency, iea.org
Exponential growth starting in 2014 Highly fragmented plugs market
0
200
400
600
800
1,000
1,200
1,400
1,600
2014 2015 2016 2017 2018 2019 2020
Number of EVs in Europein
th
ou
sa
nd
s E
Vs FR
DE
UK
NOR
NL
75%
Find
Hubject (DE) Gireve (FR)
ChargeMap (FR)
OpenChargeMap (UK)
Find & Pay Find, Book & Pay
Kiwhipass (FR)
Community-driven
Top-down
Earlyadopters
European community
First countrybook & pay
Europeanbook & pay
2016
Free: FindPoints of Interest
Optimized journeys
Premium: Book & Pay
2017
Big community in first countries
CriticalMass
Go to market … 2015 …
Plugs Location across EUPoints of interestOptimized journey
Unlimited bookingCharge at any plug network
FREE
4€ / month
4€ / bookingIn-app purchaseCharge at any plug network
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Source: EV Drivers - International Energy Agency, iea.org
Free users70% of European EV drivers
Premium users35% of European EV drivers
Mill
ion
s o
f EV
dri
vers
EV drivers
Free users
Premium users
(2,000)
(1,000)
-
1,000
2,000
3,000
4,000
5,000
2014 2015 2016 2017 2018 2019
K€
Break-even in2018
Cumulated cash flow
Free cash flow
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
FCF (K€) (62) (229) (811) (176) 2 008 3 104 7 945 14 168 15 779 27 591
Free Services Free + Premium Services
IT Investment600 k€
Premium services availableeverywhere in Europe
Break-even In 2018
Peak funding1.3 M€
CommunityFind Plugs(300) k€
The Electrivia Team
2014 - 2016
2016
1 CEO: Marketing, Community, Business Dev.2 R&D (App, Platform, Operations)
+ 2 Business developer+ 2 Developer R&D (contractors or employees)
2017 on + 1 person per major region (Business Dev.)
Matteo BordinAdrien Arculeo Laure Canis
Guillame RincéJeanne Parmentier
The Ignite Team
Data management Product management Airlines booking
Public sector innovation Large IT management
Find Book Pay
Book 10:15 – 11:15
Recharge cost: 2.13€Debited next month
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