eLearning and mLearning: a communication perspective @ Nigeria mLearning Workshop

eLearning and mLearning:a communication perspective

Marta PucciarelliNewMinE, Università della Svizzera italiana (Lugano, Switzerland)

18 June 2013, Scientific M-Learning WorkshopUniversity of Nsukka, Nigeria

eLearning as a context

Evolution of technologies of the word: from handwriting up to mobile devices

Mobile age (Traxler)

Re-contextualizing education as conversation in context (Sharples)

eLearning as strategy

The TRIANGULA FRAMEWORK MODEL (Cantoni 2007)

“personal, spontaneous, disruptive, opportunistic, informal, pervasive,

situated, private, context-aware, bite-sized and portable” (Traxler, 2009b).

Learner-centered approach

Mobility of learners and of their learning

experience

From eLearning to mLearning

Authentic

Collaborative

Personalized

Situated

Learning through mobile is..

Mobile Learning can be...

Intentional

Form

al

Info

rmal

Unexpected

ClasseseLearningMeetings

Self-studyExploringInternet Surfing

ReadingCoachingMentoring

CommunityTeamingPlaying

Marcia L. Conner, 2004

ICT to develop and promote sustainable tourism in World Heritage Sites

eLearning

eTourismICT4D

UNESCO CHAIR

Training Small Medium

enterprises

ICT for sharing

experiences, foster cultural

encounters

Sustainable tourism?

Tourism that benefit the traveller as well as the local destination in its

natural, social, cultural and economic dimension.

opposed to a trend of mass tourism

preserve the unique

local tradition & the way of

life

active involvement of local

community

M-Learning in practice..

Three main projects:

Conceptualisation project

THE TRAVEL MACHINE

On-going project

MOBILE APP FOR UNESCO WHS

Forthcoming project

MORE - TOURISM

Conceptualisation a mobile app that seek to change a traveller's behaviour in order to:

Enhance the experience

Foster intercultural understanding and learning

Contribute to a shift from leisure/business to cultural tourism

The travel machine

Fogg’s persuasion theory VS Travel Machine

The Travel Machine (TM) combine information design and persuasion theory (Fogg)

INCREASE USE FREQUENCY

Game based on a vocabulary game and game testing destination-related knowledge

Rewards: virtual reward and titles (ex. Four star japan expert)

IMPROVE LEARNING by triggering informative and reflective learning process

Fogg’s persuasion theory VS Travel Machine

INCREASE MOTIVATION

Travel Advisor assists the traveller by providing information, posing challenges and offering regular feedback.

Personal Travel Diary: it increases user’s awareness of his steady travel progress and it motivates him to add further material

Social Networks: the TM integrates the possibility to send notes and messages with friends and travellers, sharing personal diaries with them, ask for information and tips

Mobile app for UNESCO world heritage sites

SUSTAINABILITY GOALS:

• educating tourists and influencing their behaviours, • sensitizing tourists about the value of the sites, • foster cultural encounters between tourists and locals, • ensuring understanding.

BENEFICIARIES: • Local population,• students, • tourists

HOME

MAP (online and offline)

EXPLORE (list of points of interest)

FUN & TOURISM

MObile storytelling and REsponsible Tourism development of South Africa

Interplay between ICT, responsible tourism development with a focus on mobile storytelling and mobile learning

Concept of the project:

Tourism as an opportunity for cultural encounters, mediated by mobile technologies as platform for knowledge sharing

MORE-Tourism

The project aim to understand if and how ICT can:

1- Promote a more active role for South African Small, Medium and Micro Enterprise (SMME) as agents of responsible tourisms

2- Encourage a responsible tourism behaviour, one that respect the environment, engages actively in understanding and learning about the local society and culture, fosters cultural exchanges and bring economic benefits to local community

MORE-Tourism

To meet these goals, we focus on:

1- The potential of STORYTELLING as an effective communication modality fit for transposing local perspectives in rich representation media

2- The potential of MOBILE TECHNOLOGIES to shape the tourist’s experience and give it educational value

MORE-Tourism:

Understand how can local tourist providers be trained to communicate effectively with a tourist audience in order to:

- market their product/services

- encourage tourist’s attention and sensitivity to the local society, culture and environment

Assess the impact of mobile technologies on

-tourist’s learning about a destination,

-decision-making,

-attitude and behaviour change during the visit.

MORE-Tourism: Research goals

Operational objectives:

Develop a transferable package for a tourism providers to present and promote their products and services through digital story telling and ICT

Train 80 representatives of local small, medium and micro enterprises

Design a mobile storytelling tourism application

Assess the impact of mobile storytelling on tourist’s learning, decision-making and attitudes and behavioural changes

MORE-Tourism

Thanks for your attention

Any questions?

New Media in Education Laboratory, USI, Lugano

www.newmine.org

Marta Pucciarelli: [email protected]