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E-Launch of Binaca Geetmala By : TEAM HUNT Members: Madhumita Sarkar Pruthak Mahapatra Rinki Kumari Satish Gahir Sudip Patra

Elaunch of Binaca Geet Mala

Apr 16, 2017



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E-Launch of Binaca Geetamala

E-Launch of Binaca GeetmalaBy : TEAM HUNT Members: Madhumita Sarkar Pruthak Mahapatra Rinki Kumari Satish Gahir Sudip Patra

INTRODUCTIONBinaca Geetmala was Indias most famous program on Indian RadioBroadcasted by Radio Ceylon from 1952 to 1994Host was Ameen Sayani Weekly Shows ranked the popular Bollywood Film Songs according to its demand that was Analyzed in selected shops of major cities.

Reason For Not To ContinueLate 1980s, Revolution of TV change the taste and preferences of the masses from Radio to TVSayani had begun his own sweet game of promoting composers and songs of his choice and side-lining the lesser known talents The programme lost its value among listeners because of Sayanis own prejudices & preferences by which he began manipulating the countdown.

Program Name: Masti Khor Brand Ambassador: Riteish Deshmukh

Details of the ProgramTwo days program (Friday, Saturday)Timing will be 7pm to 8pm for both the two daysLanguage: HindiProgram will be Centralize (All over India Also Internationally) FM Channel: Radio Mirchi 98.3

Cont..Bollywood Songs, Hollywood Songs Romantic Songs, Pop Songs, Rap Songs Added Features: Bollywood or Hollywood Movie ReviewsNaughty JokesMimicry of Film Stars

Target CustomersIt will be in the age group between 15 to 35People below the age group 15 & the age group above 35 will be bonus

PODLive Program will be available in OnlineWeb page of the program Mastii Khor will be in internet. Pop-up message of the site Mastii Khor will be shown in Facebook ( FM:FB)Every songs & Videos of new Bollywood and Hollywood Movies also be uploded in the site on a daily basis.

PROMOTIONAL ACTIVITIESActivities in different Shopping Malls & CollegesNon Skip advertisements in YouTubeVan AdvertisementsNewspaper Add, Hooding & Banners.Advertise in BindassMK App for Android, IOS, Blackberry & Windows OS


Add OnThere will be an off line talent hunt competition (Songs)The Winner & the Runner up will get the opportunity to go on air This program will be there at every last Sunday of the month for two hours The rest of the competition will be uploaded in the site.The Winner & the Runner up will give 10% of their first Income to Mastii Khor and it will also be a revenue generating option.

SponsorshipOur Sponsorer will be

Ahmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar

Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.

Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.