El Dorado : is your digital collection an undiscovered treasure? Ross Balharrie

BRANDING PRESENTATION TO THE LIBRARY COUNCIL, OCTOBER 2009

El Dorado: is your digital collection an undiscovered treasure?

How to place an X on the Website!!!NSW.net (Reference at the Metcalfe May 2010)

P&D-3152-10/2009


Plane detection before radar….



Maximising the use of eContent resources

How to maximise access and usage of databases via:

• website design

• discovery tools

• simplifying remote authentication

• Marketing

• Training

•Smartphones (iPhones, Blackberries and Android etc)

• Digital Branch: moving from an online brochure to an online services platform


NSW.net State-wide Licensed databases

– ANZ Reference Center

– Master File Premier

– Academic search Elite

– Consumer Health Complete

– Green File

– Literary Reference Center

– NoveList Plus

– Points of View Reference Center

– Science Reference Center

– Standards Australia Online Public Library Service

=

Sample of content: • 9656 Cumulative Journals titles

• 102,112 Subject Essays

• 825 embedded eBooks

• 23 Encyclopaedias (Digital)

• 512,000 images

• 1359 videos

• 240 animations

• 262,790 Biographies

• 675,000 Book Reviews

• 340,000 Plot Summaries

• 8000+ Australian Standards

Approximate market value of state-wide database suite for a:

Small library service $20,000+

Medium library $30,000+ Large library $40,000+

NSW.net State-wide License equates to approximately $3000 per library service


Public Library Database Collections, in addition to state-wide databases


NSW.net State-wide Database Usage:


Common design elements of high usage sites

• Dedicated library sites

• Intuitive Navigation and layout

• Simple explanatory definitions and descriptions

• Discovery tools and Widgets


Benefits of a Dedicated Library Website

–Distinctive branding

–No competition for website real estate (easier to promote activities)

–Avoid confusion in layout

–Greater control to evolve site to client needs

–Web 2.0 integration


Dedicated Library Website (mini-site)

My Library

Confusing search box

http://www.liverpool.nsw.gov.au/library.htm


Dedicated Library Website (mini-site)

Dynamic Content:

news

Dynamic ContentRotating graphics click through to catalogue

record

http://mylibrary.liverpool.nsw.gov.au/


Liverpool Dedicated site


Common factors in high usage sites: Dedicated Library Website (mini-site) http://library.lakemac.com.au/

All high database usage library

services have a prominent link to eContent on the

home page!


Diversity of terminology


Drop down menu


Wollongong

Use of Tag Cloud

News to Promote

training new digital content

Prominent Link to Online Resources

Confusing website search box in library zone?


The Importance of intuitive navigationDrop Down

Menu


Navigation: place links to eContent resources throughout your site in relevant areas.

Intuitive Navigation throughout

the site


Common Features of High Usage Sites: Subject directory to databases


Database subject description


Branding icons:

City Sydney Library Coffs Harbour Library


Widget and featured database

Search Widget

Featured Database of the

month

Simple overview of econtent


EBSCOHost Cross Search Widget: free to use!!!


Discover Layers:


Authentication for remote users?

–How easy is it for your clients to access multiple databases from home?

–EZproxy authentication and access software, simplifies remote access by providing a single log-in experience

–EZproxy will facilitate incorporation of your libraries E-Resources into Trove (Open Boarders Project)


The Smartphone and the Library: are you ready?

• 43% of Australians own a Smartphone (2010 Nielsen)

• 42% of Americans own a Smartphone (2009 Pew)

• 40% of US adults use a Smartphone to access the internet

•Google’s engineers work on mobile implementation first before versions are optimized for desktops.

•Google CEO Eric Schmidt…”we understand the new rule is mobile first in everything”!

In late 2010 smartphone sales surpassed pc sales for theFirst time (International Data Corporation)


Mobile app for accessing the 9 State-wide licensed databases


Use a widget to embed a chat window into your EBSCOhost database interfaces


Marketing and Training

–Marketing and Promotion Seminars 2011

–Online Training video podcast under investigation


Thank you!

Ross Balharrie

NSW.net Services and Delivery Coordinator

9273 1498

[email protected]

El Dorado : is your digital collection an undiscovered treasure? Ross Balharrie

Documents

medium library

library zone

large library

public library service

small library service

usage of databases

statewide databases

statewide licensed databases