Original Article ¿El Campeo ´n de Los Hispanos? Comparing the coverage of Latino/a collective action in Spanish- and English-language newspapers Dina Okamoto, Kim Ebert and Carla Violet University of California, Davis, CA. E-mail: [email protected]Abstract Newspaper coverage of Latino collective action events is critical because it can shape how issues and problems are understood by policymakers and the larger public. There is an assumption that English- and Spanish-language newspapers will report on these events in different ways, but few studies have systematically explored these differences. In this article, we document and compare the coverage of Latino protest and civic engagement in English- and Spanish-language newspapers. Focusing on four metropolitan areas in 2000, we find that both types of newspapers cover nearly the same number of Latino collective action events, and although Spanish-language newspapers provide more thorough and in-depth coverage than English-language newspapers, the difference is slight. In fact, in some metropolitan areas, general-market English-language newspapers report on more events and provide more extensive coverage than Spanish-language newspapers, as evidenced by the inclusion of contextual information about the larger structural conditions that contribute to Latino organizers’ concerns or motivations. Our results show that Latino collective action events are visible within English-language newspapers, which signifies that the American mainstream is expanding its borders to include Latinos. Latino Studies (2011) 9, 219–241. doi:10.1057/lst.2011.21 Keywords: media coverage; collective action; English-language newspapers; Spanish- language newspapers; Latinos r 2011 Macmillan Publishers Ltd. 1476-3435 Latino Studies Vol. 9, 2/3, 219–241 www.palgrave-journals.com/lst/
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Original Artic le
¿El Campeon de Los Hispanos?Comparing the coverage of Latino /acol lect ive action in Spanish- andEngl ish-language newspapers
Dina Okamoto, Kim Ebert and Carla VioletUniversity of California, Davis, CA.E-mail: [email protected]
Abstract Newspaper coverage of Latino collective action events is criticalbecause it can shape how issues and problems are understood by policymakers andthe larger public. There is an assumption that English- and Spanish-languagenewspapers will report on these events in different ways, but few studies havesystematically explored these differences. In this article, we document and compare thecoverage of Latino protest and civic engagement in English- and Spanish-languagenewspapers. Focusing on four metropolitan areas in 2000, we find that both types ofnewspapers cover nearly the same number of Latino collective action events, andalthough Spanish-language newspapers provide more thorough and in-depth coveragethan English-language newspapers, the difference is slight. In fact, in somemetropolitan areas, general-market English-language newspapers report on moreevents and provide more extensive coverage than Spanish-language newspapers, asevidenced by the inclusion of contextual information about the larger structuralconditions that contribute to Latino organizers’ concerns or motivations. Our resultsshow that Latino collective action events are visible within English-languagenewspapers, which signifies that the American mainstream is expanding its bordersto include Latinos.Latino Studies (2011) 9, 219–241. doi:10.1057/lst.2011.21
Keywords: media coverage; collective action; English-language newspapers; Spanish-language newspapers; Latinos
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aThe Atlanta Journal-Constitution formed as the result of a 2001 merger between the Atlanta Constitution, established in 1868, and the Atlanta Journal,published since 1883.
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between newspapers. But because our main focus is on the coverage of local
events in metropolitan areas, the problem of different newspaper sizes is not
paramount because all of the newspapers in our study cover local events. And as
these newspapers report on many of the same events, we are able to compare
differences in the depth of coverage of these events in the same locations.
In 2000, all of the newspapers in our sample were owned by large media
corporations with the exception of La Voz Nueva.6 Though different ownership
can shape which stories go to print, we argue that newspapers with corporate
ownership operate in similar ways and are generally comparable. One main
difference between the eight newspapers then is the fact that all are published
daily with the exception of La Voz Nueva and Mundo Hispanico, which are
weekly publications. Because of the potential unevenness of the comparisons
between large daily newspapers to smaller weeklies, we focus our comparative
analysis of event coverage on the newspapers in Los Angeles and Miami, which
are more or less equivalent in size and status.7 We also examine newspaper
coverage in Atlanta and Denver, which provides some insights into how
newspaper coverage in traditional gateways and new destinations might differ,
but treat this analysis as preliminary because of the differences in size, audience
and ownership between the English- and Spanish-language newspapers in these
metropolitan areas.
New Destinations and Tradit ional Gateways
We selected Atlanta, Denver, Los Angeles and Miami for our study because
although the Latino population is increasing in all of them, they represent
different types of Latino destinations in the United States (see Table 2). Los
Angeles and Miami are majority-minority metros, where minorities represent a
numerical majority. Mexican-Americans make up one-third of the total
population in Los Angeles. Cuban-Americans comprise 29 per cent and South
Americans, Puerto Ricans, Mexicans and other Latinos make up 28 per cent of
Miami’s population. Denver and Atlanta are both majority-white metropolitan
areas where the Latino population is mostly of Mexican descent.
These four metropolitan areas also vary in terms of the foreign-born
population. Los Angeles and Miami are both traditional immigrant gateways –
metropolitan areas with above average foreign-born populations every decade
since 1950 (Singer, 2004). At 51 per cent, the majority of Miami’s population is
foreign-born, whereas the foreign-born population in Los Angeles is 36 per cent
(Gibson and Jung, 2006). Denver and Atlanta, on the other hand, are new
immigrant destinations – metropolitan areas that historically have not been home
to immigrants, but experienced dramatic growth in their foreign-born popula-
tions from 1980 to 2000 (Singer, 2004). Over the 20-year period, the foreign-born
population increased by 259 per cent in Denver and 817 per cent in Atlanta, and
Carla Violet completed her BA in Sociology and a minor in Spanish from the
University of California, Davis in 2008. She plans to pursue a Master’s degree in
Urban Planning. Her research interests include the impact of social change
organizations for youth and sustainable economic growth in urban cities. After
completing her MA, she will focus on community development projects and
the revitalization of inner cities through the principles of “smart growth.” Carla
currently works in Oakland as a contracts manager for Energy Solutions, an
energy efficient consulting firm.
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