Ekho Product Profile

“Key to The World of Social Database”

Mission

To help our customers truly know and understand their customers and the networks thru Social Database

BRAIN

STORM

My marketing budget is limited ?

Who is my customers ?

My competitors always one step ahead ?

How to engage potential customers ?

I don’t know what they think about our brand !

Who is the key opinion leader ?

I lost in Social Media “Jungle”

About

is + Social Media

Targeting & Social Database Generator

EKHO

Step 1 : Define Segmentation & Targeting Step 2 : Data Focus Set

F R A M E W O R K

Step 3 : Ekho Scoring People & Relevant Content Step 4 : Ad Targeting to Potential Audience

Ad Targeting / Direct

Marketing Campaign to

Targeted User

Why ???Ekho creating Ekho Scores for People & Content that

related to your brand/products (focus set)

Benefit : This feature will help you to know better people that talking about your brand/products including their networks and the relevant content

Why ???Ekho Provide Insights of Demography, Behavioral,

and Interest from data aggregation

Benefit : This insight will help you to better know your target audience behavior, likes & Interest.

Why ???Ekho Generate Comprehensive Social Database based on Focus Set and provide tools to directly engage the

potentials

Benefit : This means that we activate your data and we enhance your engagement and we increase your marketing ROI !!!

Ad Targeting / Direct Marketing

Campaign to Targeted User

Use Case ofSOCIAL

LEAD

GEN

The Problem :Lead generation has become an increasingly crowded and complex effort. The efficacy of direct mail, telemarketing and email marketing has become diluted, even antiquated, over time. The rise of social media channels for advertising and marketing have fragmented these efforts even further. Targeting consumers through social media channels, most predominantly Twitter’s promoted tweets and promoted campaigns, is the next channel for reaching a potential customer. The rules however are very different and most companies are employing the same old tactics that they used for email and direct mail.

The Ekho Solution :Ekho generates real-time lists of social leads by scoring and ranking people and content IN CONTEXT with the product, company, geographic area or topic that is important to your business.

Use Case ofEkho Best Features :Real-time list generation: Conversations evolve and Ekho is optimized to capture the people most engaged with your brand. Get the most up-to-date leads at any time of day. Target geographically and topically to harvest extensive, dynamically-generated lead lists on-demand.

Contextually-relevant leads: Your business is not a general topic area, your business, products and people are unique. Whether that uniqueness is geographical, product-centric or defined by a key value proposition, Ekho enables you to identify the people most actively engaged in your product or service. The context of your business defines the nature and quality of your leads.

Scored and Ranked: EkhoScore™ is a proprietary, stream-based algorithm that ranks and scores people and content. Ensure that your leads are timely and relevant by securing lists of the top EkhoScored people as close to the campaign activation time as possible. We call these Time Critical leads because the closer you are to the “go-live” date of your ad the more relevant the leads become. Leads lists will also vary by filterable metrics such as campaign specific keywords, geography and topic areas among others.

SOCIAL

LEAD

GEN

What We Can ??? SOCIAL

LEAD

GEN

Find out how Ekho can :• Generate a real-time stream of ranked + scored leads contextual to your business or

product• Deliver time-critical lists of Social ID’s specific to a brand, product or topic to

integrate with Twitter and other Advertising API’s• Improve conversion rates and enhance ROI• Significantly reduce your costs for lead acquisition• Read Twitter blog post: Promoted Tweets Drive Offline Sales for CPG Brands

QuotationPrice for Product/Service :Total Cost : USD 800 per Focus Set

Includes the following during this term: 2000 keywords (filter parameters) per Focus Set Up to 15,000 leads per Focus Set per month* 1 Leaderboard for each active Focus Set. Logo customization

only.

*Additional leads cost is USD 50 CPM