EIO Social Media Marketing Melissa Pelto MA Six Degrees Communications
Oct 18, 2014
EIOSocial Media Marketing
Melissa Pelto MASix Degrees Communications
Who is this Gal?
• Six Degrees Communications – Social Media, Mining,
Green Tech, Event Promotion and most of the “Relations”
• MBA Student• MA- Professional
Communication• BA- Sociology• Sommelier, Drag-Racer,
Pop-Culture Junkie, Social Media Evangelist
… and where is she taking me?
• Social Media Revolution• Social media for business• Who is “rocking it”?• Social media toolkit for professionals• SM prescriptions• Metrics for evaluation• Discussion• Q&A
Social Media Revolution
….. but really social media is a conversation
Social Media Core Concepts
• Engaging with communities
• Value added• Become a hub• Genuine
conversation- communicating WITH, not TO
• Spin vs. relevance• Dialogue• Transparency• Relationships• Conversations tools
and networks
Reasons Businesses are Scared
• Time• Haters• Loose control of
the brand• Expensive• Legal/ Corporate
secrets
www.socialmediatoday.com
Why Social Media for Business?
• Position yourself as an expert- be a hub!
• Lead generation and referrals
• Demographic targeting
• Social listening & Market intelligence
• SEO• Promotions• Customer relations• Ignoring social
media CAN hurt you!
10 Smartest Big Brands in Social Media
• Blendtec- Blends everything on Youtube
• Burger King- Wopper Sacrifice
• Starbucks- “My Starbucks Idea”
• Sun Microsystem- CEO Blog
• IBM- IBMers’ Blog
• Zappos- Twitter• Comcast- CSR
@comcastcares• Graco- Flicker• Dell- Twitter,
Network of Blogs, and Facebook
Mashable.com
Social Media Tools for Business
• Blogs• Twitter• LinkedIn• Video Sharing • Photo Sharing• slideshare
Blogs
• A blog is a “web log”• Entries are commonly
displayed in reverse-chronological order
• Contains tags and categories
• One of the most pervasive forms of social media
• Not every blog is created equal
Types of Blogs
• Personal• Corporate and Organizational
o Internal/ External
• By Genre• By Device
– device is used to compose it
• By Media Type
Corporate and Organizational Blogs
• Delight your audience• Demonstrate openness• Express goodwill• Provide thoughtful
leadership• Mitigate PR damage risks• Control the conversation
in your market• Develop a product with
customers in real time
• Harness the power of rapid response
• Casually release products and get feedback
• Create word of mouth marketing
• Amplify a strategic message
• Use blog as a competitive positioning tool to create visibility and
Jeremiah Owyang discusses how to get the most out of business blogging in “Web Strategy: How to Be a Corporate Blog Evangelist:
Social Media Prescription- Blogs
• Noob– Create a blog– Start reading and
commenting
• K-Rad– Build blog roll in
new business direction
– Set goals for new readers
Join
Blogosphere
Twitter (Micro Blogging)
• Tweets are text-based posts of up to 140 characters
• Displayed on the author's profile page
• Delivered to the author’s followers
• @username• #hashtag• RT@username
Twitter Tips for SEO
• Choose a good handle
• Select account name wisely
• Make your bio count
• Add your site URL to your bio
• Show off your handle
• Maximize on your twitter “lead-in”
• Use key-word rich text in your tweets
• Be retweetable • Spread the link
love
Mashable.com
Social Media Prescription
• Noob– Register your
handle– Start to follow key
industry people
• K-Rad– Integrating your
twitter with you other social media
– Start using a professional twitter client
Join
twitosphere
Professional Twitter ClientsTweet Deck
tweetdeck.com
Hootsuitehootsuite.com
• Harnessing the power of your professional network
• 138 = 1,085,140 people
• Groups• Searches• Jobs• Follow Companies-
new feature!
Social Media Prescription
• Noob– Create account– Add company
name, contact info and picture
• K-Rad– Ensure your profile
is 100% complete– Add your company
profile and tweet to get followers
Link.. link..
Link.. Link
Link..
Video/Photo Sharing
• Youtube– Second largest
search engine
• Vlogging• Flicker• Sociable
Campaign
Social Media Prescription
• Noob– Upload your
corporate video to Youtube
– Create Flicker account and upload product/property pictures
• K-Rad– Start a vlog– Register a channel
for your business
Post your
content
slideshare
• Site for sharing presentations– Power Point– Keynote– Word & PDF
Social Media Prescription
• Noob– Upload your
corporate presentation
• K-Rad– Add presentation to
your LinkedIn profile
Post
your
corporate
presentations
Social Media Revolution
Measurements- Qualitative
• Are you a part of the conversation?
• How are you currently being talked about versus competitors?
• What is the brand sentiment?
Measurements- Quantitative
• Reach• Engagement
Ratio• Referral Rate• Click Rate• Conversions
Discussion Questions
1. What were the a-ha moments for you? What insight did you gain? How are you going to implement it?
2. What parts of the social media tool box are you going to add to your Marketing/Communications strategy? How? What are the barriers to participation?
3. Noob: Brainstorm twitter usernames, bio, and potential images. Brainstorm a title for your blog, what niche are you going to develop.
Once upon a time….
Melissa PeltoSix Degrees
Communicationsmelissa@sixdegreescommunications
.com778.558.8582