eintellego networks' Skeeve Stevens

COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens

WHOLESALE OPTIONS FOR

CEO & Chief Architect, eintellego NetworksDirector of the Internet Society of Australia

SMALL ISPsSKEEVE STEVENS

COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve StevensSkeeve Stevens

Wholesale Options for Small ISPs

WHO AM I?

• Founder of eintellego Networks – Outsourced (Cloud) Engineers• Specialists in building Vertically focused ISPs • Bringing Service Provider knowledge to the Enterprise space• Customers in 5 countries, projects in over 10

• Been involved in the ISP community for over 15 years

• Built over 200 pico-small ISPs across Australia/South East Asia

• aka The ISP Guy – focusing on the ISP industry



MARKET CONSOLODATIONWhere did all the ISPs go?

WestNet

OzEmail

TransACT

iiNet

iiNet

iHug

Netspace

AAPTResidentia

l

10+ Others

Froggy

Esclipse

AOL|7

Commander

iPrimus

M2 Group

Hotkey

West Australian Networks

Datafast

aaNET

Platform Networks

EFTel

Club Telco

Dodo

Other small ISPs

VivaNET

Planet Netcom

Internode



MARKET CONSOLODATION…continued

B Digital

PPC-1

Pipe Networks

TPG

TPG

Comindico

Soul

IntraPower/Trusted

Cloud

RequestDSL

Powertel

Nextep

AAPT

Telecom NZ

Wizz

Star-Tech

Clever Networks

BigAir

BigAir Grop

Vivid Wireless

Unwired

Optus Internet

Optus

iBurst(Customers)

AccessPlus

Allegro

Uecomm

Link Innovation

s



WHY BE A SMALL ISP?

• You get to build creative solutions the big guys can’t

• You own the customer and branding

• It is rarely about the money

• What is ‘small’ ?• Obviously, size is the primary classification



ISP SIZESHow Many ISPs?

Pico ? 10 - 100Micro ? 100 - 500Small ? 500 – 1,000Medium 49 1,000 – 10,000Large 24 10,000 – 100,000Very Large 8 100,000+

• Medium-Very Large defined by the Australian Bureau of Statistics, the rest I defined• June 2012 ABS Data - http://www.abs.gov.au/ausstats/[email protected]/Lookup/8153.0Chapter6Jun%202012• ACMA Fact Sheet - http://www.acma.gov.au/WEB/STANDARD/pc=PC_1723• Lifehacker - http://www.lifehacker.com.au/2011/02/smaller-isps-are-a-dying-breed-in-australia/

• ACMA say there are over 800 ISPs in Australia• ABS say there are about 81 ISPs with over 1000 users in Australia (June 2012)• That means there are over 700 Pico to Small ISPs• Total ISPs – June 2011 = 97; Dec 2011 = 91; Jun 2012 = 81 (closing or merging?)



HOW TO SURVIVE AS A SMALL ISP• Be Innovative

• Relationship driven

• You must be vertically focused – have a niche or micro-niche

• What does it mean being niche focused? Examples



NICHE/ MICRO NICHEFocus

Industry

Ethnic

Finance

Education

Mining

Food

Media

Real Estate

Entertainment

Sports

Aged Care

Sex

Age

Religion

Legal

Construction

EngineeringNGO

Energy

Government

Italian

Chinese

Greek Korean

German

Arabic

Hobbies

Others?



NICHE/ MICRO NICHEExamples – Regional Focus - Community Telco and Ace



NICHE/ MICRO NICHEExamples – Legal Industry - BarNet



NICHE/ MICRO NICHEExamples – Age Vertical - Seniors



NICHE/ MICRO NICHEExamples – Real Estate Vertical



NICHE/ MICRO NICHEExamples – Metro Fringe DR/Wholesale Vertical



NICHE/ MICRO NICHEExamples – Ethnic Focus - Japanese



WHOLESALERS

• Very DFO – very few pure wholesale

• Bunnings

• No one wholesaler does everything

• Location Location Location

• Shop around



WHOLESALER TIERS

Tier 1 Own infrastructure ONLY

Tier 1.5 Own infrastructure + Others

Tier 2 Minimal of own infrastructure, normally an aggregator of T1 and T1.5

Tier 3 Normally an aggregator of T1, T1.5, T2

• These are my definitions



WHOLESALE SERVICESWho Do I Buy Off?

BigAir

NBNCo

Telstra

Tier 1

FirstPath

ispONEExetel

Tier 2

AAPT

Vocus

Optus

Tier 1.5

Nextgen

TPG/Pipe

M2 Group iiNet

WIP

Highway 1 aka

ZettaNet

Megaport

Uecomm

RWTSTier 3

Inabox SimtronicMany others

NTT

iseekCirrus



WHOLESALE SERVICESWhat Can I Buy?

Infrasturcture

Standard

xDSL

Billing

Carrier

Virtualisation

EFM/EoC Transit

Design

PABX

Ethernet (VLANs)

VoIP PSTN

Hosting

XaaS

Voice

Value-Add

Dark FibreVPLS/MPLS

1300/1800, 13

Co-location

Video Voice

Re-bill

Software

Security Storage

Platforms

3G/4G/etc Wireless

SEO Domains CMS FilteringMany many more

ISDN56k

(yes?!)ATM NBN Peering

International Links

ISDN

ComputeContent Delivery



WHOLESALE SERVICESDatacentres

Specialised

Fujitsu

NextDC

Rackspace

(Digital Reality)

Large

Vocus

Equinix Globalswitch

HP

PowerTel/AAPT

Gore Hill

Telstra Optus

Medium

Micro

Carriers

Vendor

Pipe Networks

Global Centre

Verizon

EftelHarbourMSP AnchorManage

dPrimus

EDC IDCMetronod

e

Other Carriers

Boutique

Macquarie Telecom

Ninefold

PacNet/NTT

MANYmore

Pipe Networks (Sydney)

SIS, Simtronic,

etc



WHAT’S NEXT?



• We’re starting to see maturity in wholesale

• Traditionally ISPs have stayed within their field of expertise

• It is going to go both directions (I will explain in a moment)

• It is easier than ever to sell “you”-branded products• OEM everything

DIVERSIFYINGNew Markets



TelephoneHome / BusinessVoIPMobile

Internet Services Power & Gas InsuranceHome, Contents, Car

Retail StoresAlarm Monitoring

Others to come?Health?Financial Services?

Dodo

DIVERSIFYING



FuelMobile Services

SupermarketsGroceriesClothing

Credit CardsCredit & Prepaid

InsuranceHome, Contents, Car

Others to comeInternet Access?Health?

Coles/Woolworths

nbnInternet

DIVERSIFYING



• Partnerships• Telstra + Paypal

• Small ISPs will soon be able to sell everything• Energy, Fuel, Insurance, • Music, TV, other entertainment

DIVERSIFYING



FRIENDS OF THE SMALL ISPEasy as

• Vocus (Fibre, DSL, NBN, Voice DC’s)

• iSeek (Wholesale)• TPG (DSL, EFM, Fibre (Pipe))• AAPT (Wholesale DSL, EFM, NBN)• NextDC (DC’s)• Equinix (DC’s)• Anything Bevan does

• GlobalSwitch Tenants (Pipe, HarbourMSP)• Peering – Pipe, Equinix, WAIA, Megaport• X-Connect Aggregation – Megaport• FirstPath (Fibre, VDSL, Building Access)• Inomial (Billing)• BigAir (Wireless P2P)• Other Tier 3 Aggregators• The ISP Community (AusNOG/NOGList)



HOW EASY IS IT TO BE AN ISP?Summary

• Many Wholesale Providers• Outsourcing

• Operations, Support• Marketing• Systems (Billing, DNS, Hosting, etc)

• Vendors (New and Refurb)• Consultants

• eintellego Networks / io Networks – probably others • The Community

• AUSNOG, NOGList, APNIC, NZNOG



THE BOOKSo, You Want To Be an ISP?

Coming Soon – end of 2013



Case studies will be provided which will be based on some ISPs that I’ve worked with over the last 15 years such as: Datacentres, colocation/hosting providers, wholesale ISPs, residential ISPs, virtual ISPs and others.

Case Studies

Websites, Mailing-lists, Chat, Podcasts, Consultants, Certifications, etc

Resources

THE BOOKWhat’s in it?

Detailed information about all aspects of an ISPs network, including their core switching, routing, redundancy, scalability, security (DoS) & more.

Technical Stuff

xDSL, Fibre (Lit and Dark), Copper (EFM), Ethernet, Wireless, Satellite, 3G/4G wholesale, including some old technologies such as Dialup/ATM/etc.

Tail Technologies

LNS/LAC, Routing, MPLS, CGN, Transit providers, Peering and types of peering, Datacentre types.

ISP Technologies

A brief overview will be provided on networking vendors such as: Juniper, Cisco, Brocade, IBM, HP, SDN Technologies, Virtualisation, Vyatta, Microtik, as well as some wireless – all as it all pertains to Service Provider equipment.

Networking Vendors

Should you or shouldn’t you be even thinking about doing this? Telling the reader the good and the bad.

Thinking About It

Staffing, Equipment, ISP types/models, Target markets, Legals, Customers, Outsourcing, Products, Marketing.

Before You Start

The Community, Conferences, Organisations, Business operations, innovation of technology, trends, strategy.

Life as an ISP

Internet Governance, IANA/RIR and IP Addressing especially APNIC, IETF and ISOC, DNS, Routing, Wholesale Providers.

How Stuff Works

Operational Support Systems such as Authentication, Provisioning, Helpdesk, Billing, Monitoring, Backup, etc.

OSS


COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens

THANK YOUeintellegonetworks.com

[email protected]

@eintellego @skeevestevens @theispguy

/eintellegonetworks

Thanks to:- AusNOG Mailing-List Members- Shara Evans, Market Clarity

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eintellego networks' Skeeve Stevens

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