EIM101

1EIM101

SAP NetWeaver MDM

Overview

Thomas Ruhl, EIM Solution Management

Philipp Behre, EIM Development

October 2010

2010 SAP AG. All rights reserved. / Page 2

Disclaimer

This presentation outlines our general product direction and should not be relied on in making a

purchase decision. This presentation is not subject to your license agreement or any other

agreement with SAP. SAP has no obligation to pursue any course of business outlined in this

presentation or to develop or release any functionality mentioned in this presentation. This

presentation and SAP's strategy and possible future developments are subject to change and

may be changed by SAP at any time for any reason without notice. This document is provided

without a warranty of any kind, either express or implied, including but not limited to, the implied

warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP

assumes no responsibility for errors or omissions in this document, except if such damages

were caused by SAP intentionally or grossly negligent.

21. Customer Challenges with Master Data MDM Why is it Important?

2. Solution Offering

3. Roadmap

Agenda

Master Data Challenges

Materialize Across the Organization

Reduced Sales Effectiveness

Lack of consolidated view of customer data across all channels

Customer transactions are compromised due to limited view of the facts

Sub-optimal Procurement Decisions

Lack of transparency relating to suppliers and products

High costs due to insufficient supplier selection and rationalization

Delayed Go-to-Market Process

Failure to capitalize on market opportunity when introducing new products

Lack of real-time collaboration with front office, thus hindering customer services

Ineffective Business Decisions

Lack of consistent information impedes to make critical decisions supporting innovation

Compromised business dynamics with negative impact on managing resources effectively

3Overall Impact From Bottom Up

By poorly managed master data

Business Execution

Analytics

Master Data

Time

Qu

ali

ty level

Quality of master data dramatically impacts transactional and analytical

processes

What is worse, youll only notice it after the damage is already done

M&A

One-off cleansing

Establish Trust in Your Key Information

SAP Solutions for Master Data Management

SAP Solutions for Master Data Management facilitate data consistency across

multiple systems for streamlined business processes (operational MDM) and

enterprise reporting (analytical MDM) while ensuring data stewardship and

master data governance.

Multi-domain coverage supporting diverse implementation styles and usage types

Generic infrastructure plus domain-specific business packages and ready-to-run

applications

Support for SAP Business Suite-centric and heterogeneous landscapes

Industry-specific and horizontal use case coverage

4 2010 SAP AG. All rights reserved. / Page 7

SAP Solution Portfolio for MDM

Comprising both Embedded and Enterprise MDM

SAP Master Data Governance

for Embedded MDM

SAP NetWeaver MDM

for Enterprise MDM

Out-of-the-box, domain-specific

master data governance

applications to centrally create,

change and distribute master data

with a focus on SAP Business

Suite

Generic, multi-

domain infrastructure

supporting all

domains and use

cases in the

enterprise.



3. Roadmap

Agenda

5SAP NetWeaver Master Data Management

Bringing clarity on your master data

ERP 1Part:

2574

Which employee should we assign?

Do I have the right product?

Who is my best supplier?

Who is my customer?

ERP 2Part:

0814

ERP 3Part:

1235= =

SAP NetWeaver Master Data Management

Multi-domain coverage and versatile use

Consolidate and Harmonize Your Master Data

Extract, load and de-duplicate master datafrom SAP or non-SAP systems

Provide key mapping information and align key data across the entire organization

Build Business Processes on Excellent Master Data

Create and maintain master datain a collaborative and controlled process

Increase Data Quality

Guarantee high data quality with SAP NetWeaver MDMand SAP BusinessObjects Data Services capabilities

Apply Pre-defined Business Scenarios

Product Information Management

Customer Data Management

Global Data Synchronization

6MDM

Consolidation with Sustained Data Quality

Using native MDM capabilities and BusinessObjects Data Services

Load data from SAP and non SAP

sources

Leverage native MDM capabilities

and/or SAP Business Objects

Data Services to raise master

data quality

Cleansing

De-duplication

Validation

Enrichment

Use MDM processing layer for

Mass maintenance

Workflow-orchestrated

processing

Provisioning of key mapping

Manage

Data Quality

A1 = B2

Harmonization Through Data Distribution

Raise data quality in heterogeneous landscapes

Subscribe remote systems to enrich master

data with centrally consolidated globally

relevant information

Distribute data to remote systems

(SAP and non-SAP)

Perform local completion of master data with

application-specific information if required

MDM

Distribute Consolidated

Master Data

7Collaborative Data Creation

Ensure consolidated master data from the beginning

Collaborative data creation

process leveraging SAP

NetWeaver Business Process

Management, involving

Multiple approval levels e.g.

different managers or

departments

Sustained data quality checks

and global duplicate checks

prior to data creation ensure

high quality master data

MDM repository contains

consolidated and reliable

master data fueling enterprise

business processes

SAP NetWeaver BPM

NW

MDM

Create

and syndicate

Request

Search

Check Approve

Web Service calls

DemoDEMO

8Jane Smith

4418 N. Str.Chicago, IL 60611

Leverage best-in-class data quality

capabilities (cleansing, house

holding/address validation, fuzzy

matching, auto-merge, and survivorship)

Predefined business content for

customer data facilitating integration

with SAP landscapes

Open interfaces for use in

heterogeneous environments

Configurable export mechanisms for

SAP analytical applications

Customer Data Management

One view of customer information anytime anywhere

Analysis

Jane Peters

North StreetChicago, IL 60600

Jane Peters Smith

4418 North St.Chicago, IL 60610

Predefined business content for

product data facilitating integration

with SAP landscapes

Rich product content management

Product classification, hierarchy and

relationship management fueling

cross- and up-sell potential

Print/web publishing including layout

and production

GEAR

Parts1038-GID

Product Information Management

One view of product information anytime anywhere

A124K

Parts

GEAR

Publish

GearsBR-2K

SPIDER GEAR

9Optimized Supplier Spend Reporting

Building the Basis to Optimize Supplier Maintenance

Cleanse Consolidate Analyze

MDM

Extract

BW

ERP 1Part:

0815

LegacySupplier

791979

ERP 3Supplier

851981

Enable consistent view on supplier

spend data

Provide trusted data enabling accurate

reporting facilitating the right business

decisions

Easy-to-deploy with predefined content

and data flows

Direct business impact

Aggregate Physician Spend

Enable consistent view on physician spend data

Mr Michael Schmidt Dr.

St. Joseph's Hospital

330 East 63 Avenue Suite

10B

New York NY 10021-7706

Total Expenses : $ 5,000

Mike Schmidt

University of New York

330 S 63rd St # 1000

Manhattan, NY 10012

Total Expenses: $ 4,000

Mr. Micheal Schmidt

Holy Family Clinic

330 E 63rd Road

New York NY 10065

Total Expenses: $ 1,800

Mr. Michael Schmidt, Dr.Schmidt Practice

330 E 63rd St Ste 1000

New York, NY 10065-7706

Total Expenses:

$ 10,800

Enable consistent view on physician

spend data

Determine when total expenses

exceed spend limit

Provide trusted data enabling accurate

reporting to prevent violation against

legal requirements such as Physician Payment Sunshine Act in the US

NW

MDM

10

Data Pool

Global Data Synchronization

Leverage master data consistency across the supply chain

Reduce supply chain costs

with comprehensive

solution for consumer

product companies

Certified to publish

enriched product data to

1Sync data pools

Unidirectional

communication with R/3

Data Pool

GlobalRegistry

SYNCHRONIZATION

NW

MDM

SRM

Supplier Catalog Management

Manage supplier catalogues seamlessly in the procurement process

Supplier Catalogues

Load of supplier catalogues into

SRM/MDM catalogue

Quick data access by

in-memory enabled parametric

search

Integration into procurement

process within SRM and ERP

Procurement

Manage

Supplier Catalogues

11

SAP NetWeaver Master Data Management 7.1

Cross-domain MDM Infrastructure

Two of the top three finalists of the Gartner MDM Excellence Awards 2010 are SAP NetWeaver MDM

customers. Kraft Foods and BP were ranked 1st and 2nd by a team of Gartner analysts based on

their successful implementations of very complex MDM projects.

(Info: http://www.gartner.com/it/page.jsp?id=1204916)

Great flexibility in data modeling and support for complex data structures

Optimized inbound & outbound processing, e.g. Native MDM adapter for SAP NetWeaver PI

Option to use SAP BusinessObjects Data Services for integration of external data sources

Integration with SAP NetWeaver standard administration and life-cycle components

Optionally leveraging SAP BusinessObjectsdata quality and data integration capabilities

Model-driven generation of Web services

Integration with SAP NetWeaver BPM for collaborative data management

Comprehensive customer information providing sales people with insight

into order history

Fast turnaround of quotations, improving customer satisfaction,

retention, and profitable transactions

Accurate forecasting reports, enabling effective production based decision

making

Improved productivity due to faster new material introduction and more-

efficient problem resolution

Faster extension of master data into new facilities

Reduced complexity and lower maintenance costs due to improved

visibility and business rules creation

Increased managerial efficiency

Standardized business processes throughout corporation based on

central storage of master data

Reduced costs while providing central access to technical documentation for

purposes of maintenance and user

access

Improved quality of consolidated reporting

Customers Drive Value with Master Data

Management Solutions from SAP

AarhusKarlshamn

Prior to using SAP NetWeaver MDM and SAP BusinessObjects

solutions, our heterogeneous IT landscape made it very difficult for

us to view our total product line, what our customers were buying,

and how we could serve those customers better.

Joe Young

Senior Manager, IT Lexmark International Inc.

12



3. Roadmap

Agenda


Planned Innovations - Insight

Unique Insights from an Integrated Platform

Planned Capabilities

Increase coverage for analytical MDM use cases through Extended Hierarchy Management

Extendable hierarchy information e.g. with validity period information

Graphical UI Elements in rich client and web

Export enhancements for relationships and hierarchy structures

Expected Customer Value

Extend the value of Data Warehouse and BI Initiatives with high quality conformed dimensions and hierarchies coming from SAP NetWeaver MDM

Conformed Hierarchies & Dimensions from MDM for Better Business Insight!

This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided

without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, f itness for a particular purpose, or non-infringement.

13


Planned Innovations - Insight

Access all Data Sources

Today

Native capabilities of SAP NetWeaver MDM for data loading; fast provisioning of trusted information

Additional option to use Data Services for initial and incremental data loads to SAP NetWeaver MDM from any source via file and Web services based integration (Read here how it works today)

Automated data pre-cleansing that leverages Data Services capabilities such as auto merge and survivorship rules

Out-of-the-box 3rd party system connectors


Tighter integration of SAP BusinessObjects Data Services Data Integrator

Enables ETL process modeling: Data Services Designer recognizes SAP NetWeaver MDM repositories as source and destination systems

Tighter run-time integration


Leverage the comprehensive transformation/cleansing/normalization capabilities of SBOP Data Services

SAP

Business Suite

3rd-Party

Data Sources

MDMSAP BusinessObjects

Data ServicesSAP Extractors




Planned Innovations - Quality

Ensure Data Quality

Today

SAP BusinessObjects DS address and name cleansing can be used in SAP NetWeaver MDM via the generic enrichment architecture (Read here how it works today).

SAP NetWeaver MDM comes with interactive merging and rules based matching capabilities

On-entry and periodic cleansing and data quality validation

Ad-hoc data quality checks


Enhanced native MDM de-duplication capabilities

Interactive duplicate check leveraging fuzzy matching capabilities

Enhanced cleansing and de-duplication capabilities through tight SAP BusinessObjects Data Services

integration (co-deployment)

Address cleansing (batch/interactive) performed seamlessly from within the MDM environment

Matching runs checking master data residing in MDM in SAP BusinessObjects Data Services

Automatic merging of records

Survivorship rules


Create and sustained high level of data quality leveraging best-of-class capabilities

MDM + DS

MDM

Data

Qu

ality

Time

MDM



14


Planned Innovations - Quality

Data Stewardship to manage, monitor and improve your data



Today

Data Stewardship applications can be custom built on MDM with SBOP Data Services and SBOP BI


SBOP Information Steward, integrated with MDM

Integration with MDM db views for periodic validation of MDM repository

Workflow integration for active data quality issue reconciliation


Establish data stewardship to manage, monitor and improve key data assets

SAP AG 2009. All rights reserved. / Page 28

Overview of SAP MDM Road Map

Integration & Governance

TODAY PLANNED INNOVATIONS FUTURE DIRECTIONS

SAP NetWeaver MDM 7.1 SP05

Integrated with SBOP

DataServices for enhanced

data quality capabilities

Integrated with BPM for

master data processes


Financials

Master Data Management

Quick Starters

SAP NetWeaver MDM 7.1 SP06

Performance, manageability,

enterprise readiness

Next SAP NetWeaver MDM 7.1

edition

SAP BusinessObjects

Data Services and

Information Steward Integration


for Supplier


for Material

Master Data Management Quick

Starters

Enable high-volume

business scenarios

SAP Master Data

Governance for Customer

Master Data Management

for Orchestration

MDM aware applications

enabling Networked

Solutions

Shared MDM Services for

both Embedded and

Enterprise MDM

15

Summary

Key Take Aways

SAP NetWeaver MDM being the cross-domain infrastructure

technology for enterprise-class master data is one key

constituent in the SAP Master Data Management portfolio.

With SAP NetWeaver MDM 7.1 customers can benefit from

substantial data modeling enhancements, optimized data

inbound and outbound operation, and additional

connectivity options.

SAP will lead the industry in helping our customers to turn

master data into a differentiating corporate asset facilitating

best-run business execution and decision-making


Further Information

Related Workshops/Lectures at SAP TechEd 2010

EIM101 SAP NetWeaver Master Data Management Overview

EIM102 Overview of SAP Master Data Governance

EIM200 Master Data Management: SAP's Strategy and Roadmap

EIM162 How to Jumpstart Your SAP NetWeaver MDM and SAP

NetWeaver BPM Projects with SAP NetWeaver MDM Quick

Starter Packages

Related SAP Education and Certification Opportunities

http://www.sap.com/education/

SAP Public Web

SAP Developer Network (SDN): https://www.sdn.sap.com/irj/sdn/nw-

mdm

SAP BusinessObjects Community (BOC): boc.sap.com

SAP Website: www.sap.com/mdm

16


Further Information

Related Workshops/Lectures at SAP TechEd 2010

EIM163 Profile and Create Data Quality Scorecards to Understand

the Quality of Master Data

EIM260 Implementing and Using SAP Master Data Governance

EIM260 SAP NetWeaver MDM and SAP BusinessObjects Data

Services Integration

EIM303 Good to Know Topics for a Smooth SAP NetWeaver MDM

Implementation

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