eightyone600 credentials10

Sports Marketing Consultancy

Who we are eightyone600 is a

strategic marketing

consultancy working in

the business of sport

Who we advise Our clients include sports federations/

NGBs, professional

sports clubs and major

tournaments and events

What we do We advise on marketing strategy,

brand strategy & visual identity,

marketing campaign development,

ticketing marketing strategy, channel planning & media strategy,

CRM and spectator experience

Where we came from eightyone600 was founded by

Jon Duckworth, a sports

marketing expert previously with

London 2012, Rugby World Cup and Premiership Rugby

Why eightyone600 We have accumulated a

unique depth of sports marketing knowledge and

success across the

following sports properties:

Our mission To increase revenues for sports

rights holders by connecting

them more strongly with their

current and future fans,

leading to a growth in fan base, an increase in

attendance and a rise in the

value of the brand

eightyone600’s 5 pillars of Fan Engagement: how effective is your marketing?

> > > >

Getting the brand matchfitIt’s a cold and wet January evening. The team is on a losing streak. Do you have a powerful and distinguishing brand that emotionally connects with your fans, so that they will be there with you, come what may?

Walking in the customer’s shoesYou’ve worked hard to build your customer base. You now need to keep them. A well planned-out and delivered end-to-end spectator experience will bring tangible returns. Is your organisation truly customer-centric?

Defining and building the audienceHow well do you know your fans? Do you find you are talking to the same people in the same way, time and time again? How effective are you in using your current data to prospect for future customers?

Creating conversationsHaving a conversation is easy. Having the right conversation, with the right people via the right channel and at the right time isn’t quite so easy. What kind of conversations are you having with your supporters?

Turning fans into customersHaving lots of fans is great. Having lots of fans who spend money with you is a whole lot better. How effective are your strategies to maintain what you’ve got, bring in new blood and reawaken those who have drifted away?

engage retainbuild connect transact

Contact Us To find out how we can help your brand

connect more strongly with its current and

future fans, contact Jon Duckworth on:

+44 (0)7932 759638

[email protected]

www.eightyone600.co.uk