The perceived need for comfort is unsustainable. It is a behavioral and cultural problem that we have put ourselves in. - $140 average spend on AC per year in US - 72% of US households use AC - 70% of electricity supplying AC units is generated from fossil fuels - AC units output both hot air and cold air, but due to inefficiencies, will always heat more than they cool, leading to global warming - Disposal of the waist of old AC units is costly and hazardous. R-134a is supposedly better than R-12, but studies have proven that it can be detrimental to the environment - Sweating cools the body naturally, while excreting toxins and improving complexion - 90% of the world deals without AC and that extra 10 degrees won't kill you! http://www.eia.doe.gov www.bydesign.com/fossilfuels “Future U.S. Energy Use for 2000-2025 as Computed with Temperatures from a Global Climate Prediction - Model and Energy Demand Model” Stanton W. Hadley, David J. Erickson III and Jose Luis Hernandez; S. L. Thompson Oak Ridge National Laboratory; Lawrence Livermore National Laboratory http://www.usatoday.com/tech/science/columnist/vergano/2006-08- 06-air-conditioning-warming_x.htm “A Rhetoric of Fitness: Persuasion and Perspiration” Journal article by Susanna Rich; ETC.: A Review of General Semantics, Vol. 53, 1996