It’s all about me Egocentric Design Scoping Overview March & April, 2013
It’s all about me
Egocentric Design
Scoping OverviewMarch & April, 2013
Me, me, me
About me
Managing your home network
User’s point of view
User’s point of view
X
To sum up
Overview of big picture: Boring, useless, not my problem
Actionable info for me: Brilliant
Example 1: VideoAmazon Video Hulu+ Netflix
Example 2: Real EstateTrulia Zillow Redfin
Example 3: FinanceMint BillguardSpent
Example 4: Random DashboardsStats Cycling Analytics
What’s the problem?• What question are these screens answering for me?
• What am I going to do with that info?
• Interesting but useless trap
Cycling
What is interesting? Me!
•Actionable things for me!•My change over time•My problems and solutions•Me vs. others
Interesting but useless
Scoping OverviewMarch & April, 2013
Steps to avoid the trap
1. Who is the me?
2. What do they want to do next?
3. Why aren’t they doing it?
4. What info do they need?
To recap
• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?
Let’s try it again: Personal Finance
• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?
Mint
80/20
More advice
Scoping OverviewMarch & April, 2013
3 final tips
SpecificityBroad Specific
Tactical informationStrategic Tactical
It’s about right now Historic Today Comparison
How do you do it?
Scoping OverviewMarch & April, 2013
Go talk to people
Get out of your building
Let’s do it now
Scoping OverviewMarch & April, 2013
Wallets
Lemon Wallet
Scoping OverviewMarch & April, 2013
What to listen for
• Who is the me? • What do they want to do next?• Why aren’t they doing it now?• What info do they need?