eFolder Partner Chat Webinar — Generating Big Bucks through Branding: How MSPs Benefit from Branding Their Service Offerings

Generating Big Bucks through Branding: How MSPs Benefit from Branding Their Service Offerings

Ted HulsyVice President of Marketing, [email protected]

Agenda

• Introduction: Antonio Stroman and The Brass Effect

• Partner Challenges• Why Branding Matters for MSPs• The Brass Effect: Partner Testimonial• Questions and Discussion

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Partner Introduction

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The Brass Effect

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218 AXIS CloudSync users

Founded in 2009

Clients in North Dallas and around Texas

Clients include medical institutions, financial firms, non-profit organizations,

and more

3 employees

Partner Challenges

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• Product margins (hardware and software) are compressed

• Undifferentiated managed services margins are also under threat1

• Technology vendors (e.g., Microsoft, Carbonite, Dropbox) vending directly to clients

• Differentiation; standing out from the crowd

Talbot, Chris. "Microsoft to Cut Online Services Advisory Partner Commission." Talkin' Cloud. Penton Technology, 13 Jan. 2014. Web.

What is Branding?

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“A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.” 

“If your business is not a brand, it is a commodity.”

– Al Ries, Marketing Professional

– Donald Trump

Why Branding is Important

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Branding helps businesses…

• Explain which products and services they offer

• Build value for their company and key stakeholders

• Explain what makes them unique and, more

importantly, why they exist

Why Branding Matters for MSPs

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• Establishes a strong MSP brand identity

• Provides the opportunity to create custom managed service bundles

• Helps MSPs target specific market niches

• Facilitates large service bundles and creates cross-sell opportunities

Partner Testimonial: The Brass Effect

AXIS CloudSync

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Prospects

Client 1: Billing Company/Chiropractor

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Prospects• Why did they need a compliant file sync solution?

• How has AXIS CloudSync helped them?

Client 2: Accounting Firm

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• How did you educate this firm about the benefits of AXIS CloudSync?

• How has AXIS CloudSync helped them?

Client 3: Children’s Advocate

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Prospects• What were the challenges this client faced with privacy and their earlier use of Dropbox?

• How has AXIS CloudSync helped them?

Choosing Products and Vendors

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77%The Brass Effect’s gross margin on eFolder Anchor

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eFolder Playbooks

Playbooks include canned marketing materials:• Videos• Emails• White papers• Brochures• Diagrams• Client pitch decks• And much more!

Questions & Discussion

Thank you!

Ted HulsyVice President of Marketing, [email protected]