How to Host Killer Marketing Events to Boost Your MSP Ariane Pollock EMEA Marketing Coordinator [email protected] linkedin.com/in/arianepol lock
How to Host Killer Marketing Eventsto Boost Your MSP
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock
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• Expert Introduction• Benefits of a Lunch and Learn• Pre-Lunch Checklist• “Host with the Most”• Post-Lunch Checklist• Additional Tips• Q&A
Agenda
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Expert Introduction
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Evoke IT
Founded in 2011
20 employees
40 active clients
Client base across Scotland
Serves SMBs of every industry
Benefits of a Lunch and Learn
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Lunch and Learn
A Lunch and Learn is a lunch-hour presentation facilitated by an organization designed to circulate information to attendees on a specific topic.
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Lunch and Learn
Why?
Strengthens Community
Networking Opportunity
Direct Form of Contact
Lead Generation
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Lunch and Learns with Evoke IT
How has Evoke IT benefited from a Lunch and Learn
initiative?
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Ideal Lunch and Learn Format for MSPs
• Upscale steakhouse with private room• 20-30 registrants• 15-20 attendees• Organized registration process• 1 hour session, with 45 minute
presentation• 3 course meal with beer + wine• Offer to close with• Don’t forget dessert!
Pre-Lunch Checklist
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Lunch and Learn Timetable
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2 Months from Lunch and Learn
www.espatial.com
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Find a venue
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1 Month from Lunch and Learn
• Build event registration page
• Send event dates and registration links to salespeople
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3-4 Weeks from Lunch and Learn
• Create recipient list for email blasting• Search LinkedIn for additional prospects to invite
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2-3 Weeks from Lunch and Learn• Begin email blast campaign
o 3-4 email invitationso Spread out over 2 weeks leading up to
evento Pardot, Marketo, Vertical Response,
MailChimp, Hubspot
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Lunch and Learns with Evoke IT
What other ways does Evoke IT drive attendance for Lunch and Learns?
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1-2 Weeks from Lunch and Learn
• Send out LinkedIn InMails if more registrants are necessary
• Begin “sanity checks” on registration lists to weed out ineligibles
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Friday Prior to Lunch and Learn
• Send “wingman blast” emails to registrants
• Create name badges and check in list
• Prepare collateral • If traveling, ship package to
restaurant
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1-2 Days before Lunch and Learn
• Update restaurant contact with logistical informationo How many people?o What time will guests
be arriving?o Confirm menu options
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1 Day before Lunch and Learn
Reminder Calls!
“Host with the Most”
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Lunch and Learns with Evoke IT
What does Evoke IT’s Lunch and Learn format look like?
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Lunch and Learn Timeline
Time Action11:50-12:10 Guests arrive12:15-12:20 Start
presentation/salad drop
12:30 Salad plates cleared12:35-12:40 Entrée drop12:50-12:55 Entrée plates cleared1:00-1:15 Closing offer/dessert
drop
Post-Lunch Checklist
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Post-Lunch Checklist• Mark
“Attended/Not Attended” on registrant excel sheet
• Make sure all attendee info is accurate; name, number, email
• Include walk-ins• Send to marketing
for sales handoff• Enjoy your own
lunch with a well deserved glass of wine!
Additional Lunch and Learn Tips
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Lunch and Learn Tips
• A Great Invite List• Educational Content• Joint Partners• Killer Venue and Delicious Food• Professional Logistics• Strict RSVP List Management• Repetition
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Other Event Formats
Questions & Discussion
Questions for Laura
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• How do you overcome budget constrains?
• What marketing challenges do you face and how do you overcome them?
• What other marketing activities do you conduct and which ones are the most engaging?
• What advice do you have for partners who want to start marketing their solutions?
Thank You!
Ariane PollockEMEA Marketing [email protected] linkedin.com/in/arianepollock