EFFICIENCE, SECURITY AND SAFETY FAIR COLOMBIA
EFFICIENCE,
SECURITY
AND SAFETY
FAIR
COLOMBIA
Date: August 19, 20 & 21, 2015
Place: Corferias – Bogotá
Participants: 171 exhibitors and
9.323 visitors
Contacts Done: 160
GENERAL INFORMATION
GENERAL INFORMATION
Sectors:
Physical, Electronic, Informational Security
Automation
Industrial Security and Occupational Health
Emergency and Disaster Security
Education and Training
PARTICIPATION
Motorola participated in this fair with a booth of
39mts2 showing the following demos:
We exhibited the MOTOTRBO portfolio through our
wholesalers and different accessories.
RTVI: Real Time Video Intelligence
CCT: Tactical Command Center
Noise suppression test with APX5000 and a wireless
microphone for mission critical
Test audio accessory Bone Conducting
ACTIVITIES
DAY 1
The wholesaler Radiotrans showed the Smart PTT application with
MOTOTRBO. As part of their activation strategy to generate leads,
they made a raffle of a mobile phone at the end of the afternoon.
DAY 2
Isec, the wholesaler had its own booth, so they generated traffic
between this and the Motorola´s one. To attract the people they
promoted a raffle of a kit of radios RVA50.
DAY 3
Meltec showed the TRBOnet application and as part of their lead
generation strategy they caught the attention of visitors with a
radios holograms projected in a structure and a game to score goals
and win prizes.
ADDITIONAL ACTIVITIES
To Strengthen our alliance
with Andevip, the Association
of Private Security
Companies, Motorola
sponsored a forum during the
fair which took place on
Thursday 20, where we
collected information about
the needs of the associates
and made a raffle to close the
event.
PROMO FOR THIS EVENT
MEDIA
Interviews to Rafael Fernández Feo and Hernando Alfonso about
the trends in communications technology for Private Security
vertical market.
“Máxima Seguridad” Magazine
https://www.youtube.com/watch?v=jRG9eqIEuTI
https://www.youtube.com/watch?v=GXouLbeVMt
MOMENTS
Customers from Public Safety were
trained
MOMENTS
MOMENTS
Day 1
Mobile Phone Winner from Radiotrans
Raffle
MOMENTS
•The booth was an scenario to meeting with end users
•Meetings with Wholesalers: Motorola-Wholesalers, Motorola-
Wholesalers and Partners, Motorola-Partners
• Meetings with 12 Motorola Partners and training “on site”
•Meetings with Partners from Competition
• Hernando Alfonso, the new Cam took advantage of having all of his
customers together. Many pendings were analyzed or closed.
Several agreement were done
MOMENTS
MOMENTS
MOMENTS
Day 2 Andevip Forum
We confirmed that the alliance renovated in 2014 is
strong and they are very open to our participation and
involvement to its members which are the main
security companies in Colombia
MOMENTS
Day 2
Andevip Raffle • We got the needs from 24
security companies.
• Hernando Alfonso was
presented as the new CAM in
Colombia.
RADIO SOLUTIONS
WHOLESALERS BOOTH
COMPETITORS
Its presence was similar from
other years, just smaller
THANK
YOU…