Effects of social networking

EFFECTS OF SOCIAL NETWORKING

By

Sandipan Samaddar

What is Social Networking

Social Networks is defined as ‘social space’ for people who want to expose themselves

among others andstaying connected with each other.

Arrival of Social Networking Sites Geocities (1994)

THEGLOBE.COM (1995)

AOL Instant Messenger (1997)

SIXDEGREES.COM (1997)

Friendster (2002)

MySpace (2003)

Facebook (2004)

Twitter (2006)

Reasons for Popularity

Social Interaction

Educational Applications

Business – Connecting with customers

Business – Networking

Marketing

Entertainment

Positive Effects on Teenagers Educates Hastens communication Builds bridges over barriers Strengthens relationships Encourages community participation Boosts confidence Battles depression Helps them find their identity Unleashes potential

Negative Effects on Teenagers Always connected

More comfortable, less sensitive

Constant comparison with others

Identity Crisis

Some Weird Effects of Social Media on Our Brain

It might make you spend more

money:

New research suggests that

heavy social media use might

be correlated to lower

self-control, which marketing

experts believe could lead

to higher spending.

It alters your appetite:

One study suggests that even

looking at food images after a

meal can trigger hunger.

It messes with your ability

to think independently :

Subjects were more likely to

change their minds about

"liking" certain things if enough

time had passed and they

could see that the other side

was even moderately popular.

It hurts your self-esteem:

Researchers discovered that

one in three people surveyed

felt worse after spending time

on Facebook, often due to

perceived inadequacies when

comparing themselves to friends

Contributions to Society

It’s a form of political

influence

Social media has given a

true voice to the people.  Social media is a powerful

force for change and it has

potential to influence the

outcomes of political

decisions

It revolutionized brand engagement

 Social media transformed

the marketing industry

Brands have the ability to

personally engage with

customers like never before

Keep It Under Control….

Don’t get addicted Be careful what you post Be selective in choosing friends

online Use it for a good purpose Try spending more time in the

real world instead of staying in

the virtual world of social

networking!!

Conclusion

As with most things in life there are positive and negative sides to social networking, both of which we have now explored.  Our ultimate belief is that social networking sites are neither evil or a Godsend. They’re somewhere in between.  

Thank You