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30%
51%55%
22%
66%
20%13%
41%
66%
53%50%
42%39% 39%
22%
n/a
B2CB2B
Effectiveness Ratings For B2C & B2B Social Media
Platforms
www.ibbds.com
Source: 2016 Content Marketing Trends - North America: Content Marketing Institute/Marketing Profs
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