Effectiveness of Marketing Automation on Digital Marketing

01 /// WHAT IS MARKETING AUTOMATION?

Marketing automation is software that automates your marketing efforts. As a result, your sales and marketing teams can work in tandem with one another. This allows many marketing practices to take shape, including:

• Lead Generation (Create interest in product or service)

• Segmentation (divide target market into subset of customers with common variables)

• Lead Nurturing (process use to build relationship)

• Lead Scoring (methodology to rank prospects)

• Relationship Marketing (emphasize customer retention & satisfaction)

• Customer Retention (loyalty)

• ROI Measurement (investment vs revenue)

EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING

02 /// IS MATKETING AUTOMATION RIGHT FOR ME:


• Businesses of all sizes can properly utilize marketing automation.

• It increases the operational efficiency of your business while driving revenue.

• If you’re concerned about leads and are wanting to increase your business and revenue, then yes, marketing automation is most definitely right for you.

• Selecting the right digital agency will help expand what’s possible, not to mention provide countless benefits.

03 /// MARKETING AUTOMATION FEATURES:


Image source: Marketo

04 /// COMMON TRAITS: CONTENT


Content creation is a MUST for SEO, Marketing Automation and Social Media.

• Social is SEO & Content is Social• Marketing Automation is about Engagement• You must feed digital marketing channels with

whitepapers, guides, infographics, videos, articles, blogs, memes, etc...

CONTENT: QUALITY - QUANTITY – VELOCITY - VARIETY

05 /// COMMON TRAITS: INSIGHTS AND ANALYTICS


You might be winning, but who actually is scoring the goals? SEO & SM generate leads but Marketing Automation can track conversions to the person that actually converted and the value of the closed sale.

05 /// COMMON TRAITS: PERSONALIZED & DYNAMIC


Marketing Automation has the ability to deliver personalize dynamic web content based on visitor data and demographic. No matter where the user is coming from SEO or SM to visit your site, then personalized data is presented based on their info.

Example, a lead found our site magiclogix.com on Google by searching for Drupal Development Agency. We recognize that is John Doe, CIO of a technology company. Then our website will present personalized content to John based on his technology industry such as banners, resources, blogs, articles, whitepapers, clients, etc… This will be a HUGE PLUS to increase conversion rates.

06 /// COMMON TRAITS: REAL TIME LISTENING


• Listen & respond to individuals on a 1-to-1 basis, in real time (any channel)

• Listen to everyone in your industry

• Completely inform every engagement & action we take with every person

• Select the right channel for every engagement and automated action

• Automate as much work as possible, free sometime

• Provide analytics suitable for A/B testing cross-channel, real time engagement with individuals

07 /// BENEFITS OF MARKETING AUTOMATION:


• Marketing and Sales Alignment

• Better and Deep Insights

• Reduce Cost (decrease labor cost

and increase efficiency)

08 /// HOW MA BENEFITS OTHER SERVICES:


1. Improving Existing Digital Marketing Services

2. Maximizing Website Launch Results

3. Optimizing Outsourced Sales Programs

09 /// HOW MA BENEFITS OTHER SERVICES: (1)


Improving Existing Digital Marketing Services: By moving beyond the email blast to lead nurturing programs powered by marketing automation, you can make social media a part of every campaign and deliver the content buyers want, when they want it.



Maximizing Website Launch Results:Leads from a newly launched website must be properly nurtured; otherwise, they can wither on the vine, making the website appear ineffective at delivering sales-qualified leads. MA helps you maximize a website launch effort by progressing leads through the buyer funnel, so more leads convert to sales opportunities.



Optimizing Outsourced Sales Programs They increase effectiveness of outsourced sales resources by focusing their time on sales-ready leads nurtured with relevant content and prioritized with custom lead scoring.

12 /// SUMMARY:


Marketing automation isn’t just another fancy word for relationship marketing or email marketing; it’s all about streamlining a process for your sales and marketing teams, allowing some processes to be automated while others maintain a real human connection.

Appropriate lead management, scoring and nurturing can lead to lifelong customers and better relationships.

13 /// CONTACT HASSAN BAWAB

Hassan Bawab, CEO of Magic LogixOffice: 214.694.2162 ext. 3000Email: [email protected] www.hassanbawab.com

Stay in touch with Hassan at:


https://twitter.com/hassanbawab

https://www.facebook.com/HassanBawabPage

http://www.linkedin.com/in/hassanbawab

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