2.8.13 Logo cover AFP Houston’s Annual Fundraising Conference 2.7.14 Presented by the Association of Fundraising Professionals, Greater Houston Chapter Effective Social Media Campaigns: the Who, What, Where and Why Lisa M. Chmiola, CFRE @houdatlisa Henna J. Tayyeb, M.Ed. @henna_tayyeb
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Effective Social Media Campaigns: the Who, What, Where and Why
You know social media is a must for your organization. You have accounts on all the major outlets. You even post regular updates about your organization’s happenings. But how do you use these sites as a tool in your fundraising success? Examples of social media wins will be shared in this session from sites including Facebook, Twitter, Instagram and other hot applications. Additionally, attendees will have an opportunity to submit their campaign cases for discussion during the session about techniques and strategies to engage donors and influence their networks. Presenters Lisa M. Chmiola, CFRE (@houdatlisa) and Henna J. Tayyeb (@henna_tayyeb) will share both their personal and professional experiences with social media success from the local and international AFPeep perspective.
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Transcript
2.8.13
Logo cover
AFP Houston’s Annual Fundraising Conference
2.7.14Presented by the Association of Fundraising Professionals, Greater Houston Chapter
Effective Social Media Campaigns: the Who, What, Where and Why
Lisa M. Chmiola, CFRE @houdatlisaHenna J. Tayyeb, M.Ed. @henna_tayyeb
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What’s your platform?
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What’s your platform?
• Facebook• Twitter• LinkedIn• Pinterest
• Instagram• You Tube
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Stages of social media success
AwarenessEngagementIntegration
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Stage 1: Awareness
It’s see and be seen:• 46% median increase of Facebook fans• 264% increase in Twitter followers. • FB remained largest social media presence for most
groups surveyedeNonprofit Benchmarks study, 2012 social media growth
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Stage 2: Engagement
It’s all about making and involving fans and friends:• Top action Millennials take online: connecting to an
organization’s social media channels to stay engaged with updates.
• 84% of respondents call on friends when fundraising.• 40% promote a cause on social networks.
– Millennial impact study stats
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Stage 3: IntegrationIt’s not just about the dollars…• 48% of individuals identified as prospect researchers use
social media at least daily for their work• 85% use social media for finding details related to
employment, education, relatives and marital status• 62% are using it to identify interests, causes or missions for
which prospect may have affinity
– WealthEngine white paper “Fundraising’s Social Revolution: How Social Media is Changing Nonprofit Culture and Practice”
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Stage 3: Integration
… but it really is! Adding social media adds dollars:• 20% increase in # donations• 21% more funds raised
• Social media @Rice• Why the # matters• Build it and they will come!• How do you know it worked?– 1300 tweets using #Rice100– 3100 tweets about Centennial in general– Houston trending topic for weekend